investment opportunities in esperance
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INVEST IN ESPERANCE
Fast Facts
Description Unit Data
Population Persons (Jun 30, 2013) 14,242
Gross Regional Product $ million (2012-13) $1,179.6
Labour Force Persons (Dec, 2013) 9,581
Unemployment Rate % (Dec, 2013) 4.6%
Average Personal Income $/ week (2011) $736.9
Median House Price $ (YE Dec, 2013) $355,000
Visitor Arrivals Persons (YE Dec, 2013) 153,229
Location Km south-east of Perth 725
Summer Average Temperature Degrees Celsius Min: 16°C Max: 26°C
Winter Average Temperature Degrees Celsius Min: 8°C
Max: 18°C
Annual Rainfall Millimetres 619 mm
Major Industries % of total employment (PoW, 2011)
• Agriculture,forestryandfishing:16.0%• Retail trade: 11.0%• Transport, postal and warehousing: 10.1%• Health care and social assistance: 9.2%
Key Natural Assets N/A
• National Parks: - Cape Le Grand - Stokes - Cape Arid• Pristine beaches & wetlands: - Kepwari Wetlands - Lake Monjingup - Pink Lake - Twilight Beach - Woody Island
Note: YE = Year ended. Source: ABS (2012, 2013), Department of Employment (2014), REIWA (2013), BOM (2014), TRA (2014), AEC
Investment Opportunities in Esperance
Esperance
Esperance is situated on the south-east coast of Western Australia approx 728kms from Perth and covers over 44,000km2 of area. Esperance is one of the major population hubs acting as the sub-regional service centre for the widerGoldfields-EsperanceRegion.
Home to the deepest port in southern Australia, the local economy has historically been driven by agricultural and fishingactivityaswellasothersectorsreliantontheport.Furthersupportfromthestrongmanufacturing,tourismand retail trade sectors have sustained employment and investment opportunities in the town.
INVEST IN ESPERANCE
Esperance is a key Regional centre in Western Australia providing residents with the perfect balance between a country lifestyle at an affordable cost and a modern town with a vibrant community. Esperance attracts an increasing number of residents each year, enjoying the isolation of a country town with immediate access to all the services the regional hub provides. Relocate to Esperance and become linked in with the whole region, gaining from:
a myriad of different industry opportunities
a town bursting with tourism potential
a major transport and export hub
a skilled and valuable workforce promoted by local, state and industry stakeholders
country living with city convenience at a fraction of the cost
Investment Opportunities in Esperance
INVEST IN ESPERANCE
Key Opportunities
Growing Population, Diversified Economy, Unlimited Opportunity
With a population of approximately 14,000, the Esperance community has continued to evolve while other West Australian townshavefluctuatedonthebackofvolatileminingactivity.Thediversifiedeconomyofthetownpresentsbrilliantopportunities for future economic growth in industries such as agri-business, retail, transport, postal and distribution, health care,accommodation,foodservices,tradesandfinancialandprofessionalservices.
Esperance possesses an established, world leading agricultural sector producing a range of grains and cereals. The strength of this sector presents numerous value adding and alternative crop opportunities for new investors as well as expansion and diversificationoptionsforcurrentoperators.
A Key National and International Visitor Destination
Esperance is the 10th largest tourist destination in Western Australia boasting a suite of spectacular natural attractions, however, tourism is just starting to tap into its full potential.
Attractions range from the untouched coastal scenery, pristine beaches and internationally recognised national parks - to the world renowned Recherche Archipelago, which boasts 110 islands.
A range of opportunities exist and are being pursued in order to further leverage the established tourism sector which attracts around 150,000 visitors each year. These include:
• Development and attraction of: - Additional tourism products and infrastructure. - Highprofileregionalevents. - Enhanced short-stay accommodation.• Revitalisation of the Esperance town centre.
Major Transport and Export Hub
Esperance is the major services and logistics centre for surrounding regions with port and rail access, an airport and arterial roads. The Port of Esperance is capable of handling cape size vessels of up to 200,000 tonnes and is the major export terminalfortheregion,exportingupwardsof13milliontonnesin2012-13,withfurthersignificantgrowthforecast.Themainexportcommodityisironore,whilstsignificantvolumesofbarley,wheatandcanolaarealsoshippedoutonanannual basis. The port provides export opportunities for local mineral and agricultural products and is becoming a popular cruise ship destination.
Skilled and Valuable Workforce supported by Business Friendly Environment
Esperancehasaflexiblelabourforceavailableofalmost10,000skilledpersonnel.ThelowercostoflivingintheregionmakesEsperanceauniqueinvestmentoptionwithlocalemployersbenefitingfromincomelevelswhicharelowerthanregional Western Australia and the State average.
Investment Opportunities in Esperance
INVEST IN ESPERANCE
Average Weekly Wages1
Region Average Wage ($/week) Workforce Savings in Esperance
Esperance Shire $736.9 N/A
Regional WA $846.8 8%
Metropolitan Perth $839.8 7%
Western Australia $841.1 7%
ABS (2012). Estimates of Personal Income for Small Areas, Time Series, 2003-04 to 2008-09. Cat. No. 6524.0.55.002. ABS, Canberra.
Investment Supported by Local and Regional Partnerships
Keypublicandnot-for-profitstakeholdersworktogetherinordertosupportbusinessandeconomicgrowthintheEsperanceRegion.EsperanceChamberofCommerceandIndustry(ECCI),inpartnershipwiththeGoldfields-EsperanceDevelopmentCommission (GEDC) and the Shire of Esperance have developed a unique Memorandum of Understanding, which fosters the strength of the three organisations to collaboratively support business and investment in Esperance and the broader region.
Country Lifestyle with City Perks
With a steadily growing population, Esperance offers potential investors and new residents a unique mix of relaxed country lifestyle and all of the services that a regional hub provides. The town has its own airport, advanced inter and intra-regional road network, leisure centre, hospital, library, range of sporting and public and private education facilities.
At $355,000 (as of December 2013), median house prices in Esperance are 54.5% cheaper than Perth and 5.3% cheaper than Regional WA (REIWA, 2013).
Investment Opportunities in Esperance
Ravensthorpe Airport
SHIRE OFESPERANCE
Esperance
Norseman
Ravensthorpe
Eyre Hwy
Coolgardie-Esperance Hwy
Hopetoun
Eucla
Kalgoorlie
South Coast Hwy
Port of Esperance
Esperance Airport
Norseman Airstrip
Perth
Adelaide Canberra
Sydney
Brisbane
Darwin
Melbourne
Hobart
1ABS (2012). Estimates of Personal Income for Small Areas, Time Series, 2003-04 to 2008-09. Cat. No. 6524.0.55.002. ABS, Canberra.
For further information regarding potential investment opportunities in Esperance, please contact:
Esperance Chamber of Commerce and Industry
Phone: (08) 9071 5142Email: [email protected]: www.esperancecci.com.au/
Shire of Esperance
Trevor Ayres (EDM)Phone: (08) 9071 0666
Fax: (08) 9071 0600Email: [email protected]: www.esperance.wa.gov.au/
Goldfields-Esperance Development Commission
Shane Liddelow (District Manager)Phone: (08) 9083 2222
Fax: (08) 9071 3765Email: [email protected]
Web: www.gedc.wa.gov.au