INVESTOR CONVERSIONoptimization

THE FOUNDATION OF INVESTOR RELATIONS

InvestorRelationsis aboutgetting

investorsinterested

...

Investor Conversion

Optimization is about getting

investors invested

INVESTORCONVERSION

OPTIMIZATIONthe practice of improving the investor experience byremoving the roadblocks that lead to frustration and

confusion during the research process. This keepsinterested investors on track so they convert to confident,

connected, and committed shareholders.LEARN MORE HERE

OptimizationINVESTOR CONVERSION

Storytelling Onsite ICO Offsite ICO

1 2 3

Three Steps of

Storytelling1The first thing investors want to know is,What’s Your Story? or in other words: whoare you, what do you do, and what makesyou great? An easy to understand story thatinvestors can rally behind is thecornerstone of every successful publiccompany so we start there.

Corporate Storytellingis about sharing your story with the world,

the real story, the one that instantly puts everything into perspective, the one that makes investors want to

support you, cheer for you, and fall in love with you…because the easiest way to add shareholders and

attract shareholdersis to make sure that when one friend leans over to tell

anothera good story,

It’s yours.

Onsite ICO258% of investors will visit your websitelooking for the understanding they need toovercome the healthy skepticism thatcomes with any investment decision.Before you say “We Have That Covered”consider the fact that investor surveysshow up to 95% of the investors visitingyour site ARE NOT there looking for yourfilings, charts, or news.

Boring Story Corporate Speak Technical Jargon Difficult To Understand Poor Navigation Lack Of Information Vague Business Plan Vague Management Bio’s Long Boring CEO Interviews

Your Story, The Real Story. Human Speak Everyday Language Explainer Videos Single Long IR Page The Right Information Specific Goals & Timelines Detailed Management Bio’s W/Pictures Personal CEO Interviews

Problems That NeedCorrecting

Investor Conversion OptimizedSolution

Offsite ICO3Not every potential shareholder will visityour website after becoming interested inyour company. They start their research byputting your name and symbol into asearch engine. Offsite investor conversionoptimization is about making sure they willfind plenty of confidence building contentwhen they look.

Confidence building contentthat confirms and

builds their interest in you.

Examples of Offsite ICO:Social Media

Company ArticlesIndustry Articles w/ CEO Quotes

Corporate VideosYour Corporate Blog

Research Reports

Results of Investor ConversionOptimization

More ShareholdersHigher Investor Conversion

RateBetter ROI on InvestorOutreach Programs

Emotionally Connected andEngaged Investor Base

Easier Access To Capital

We are the industry leaders in Investor Conversion Optimization

TickerMediaGroup.com844-673-7280