CARDLYTICS AT THE HALIFAX

Charles Humphreys

October 1, 2013

• Managing Director at Cardlytics UK

• Prior to Cardlytics, member of the Management Team

at Nectar, latterly as Director of Business Development

and previously managing Nectar’s Client relationships

as Commercial Development Director

• Before joining Nectar in 2002, formerly a consultant

with McKinsey & Company in London

• Holds a degree in biochemistry from the

University of Oxford

INTRODUCTION

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Charles Humphreys MANAGING DIRECTOR, CARDLYTICS UK

CARDLYTICS IS THE GLOBAL LEADER IN THE EMERGING FIELD OF CARD-LINKED MARKETING

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• Minority equity position taken in 2011

• Real-time marketing and analytics platform

• At scale in US through partnerships with 400+ financial

institutions including Bank of America

• Aimia and Cardlytics launched proposition in UK in

September with Lloyds Banking Group with their

Halifax brand

DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS

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DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS

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CARDLYTICS MODELS BALANCES THE NEEDS OF THREE CONSTITUENTS

Financial Institutions Customers Retailers, Service

Providers & Brands

Revenue-producing

rewards solution

Highly relevant

and easy savings

Profitable new media

to drive sales

+ + +

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CARDLYTICS DELIVERS VALUE TO FINANCIAL INSTITUTIONS IN FOUR KEY AREAS

Rich rewards at no cost

• Customer rewards fully funded by advertising retailers, restaurants and brands

Increased card spend

• Ability to earn rewards brings card to “front of wallet”, leading to increased credit and debit card usage

Customer engagement and retention

• Increased frequency of customers log on to online and mobile banking

• Increased retention rates from customers who redeem offers

Customer acquisition

• Cardlytics-powered programmes become core part of financial institutions product strategy

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CARDLYTICS BRINGS CONSUMERS RELEVANT, TARGETED OFFERS FROM REGIONAL AND NATIONAL ADVERTISERS

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Service &

Entertainment

Providers

Restaurants Major Retail

PROVIDING ADVERTISERS WITH UNMATCHED MEASURABILITY THROUGH TRANSACTION DATA

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Segment Customer

Reach

Campaign

Revenue

Incremental

Revenue

Percent

Incremental

Total

Investment ROAS

A – Growth 500,000 $150,000 $150,000 98% $57,785 250%

B – Growth 600,000 $400,000 $375,000 94% $115,505 325%

C – Switchers 3,800,000 $4,000,000 $2,750,000 75% $670,426 410%

D – New

Customers 5,000,000 $500,000 $500,000 98% $134,851 370%

Total 9,900,000 $5,050,000 $3,625,000 79% $978,567 370%

Category Spend Incented Spend Unincented Spend

Pre-campaign Spend

Campaign Spend Post-campaign Spend

Long Term Value

Campaign performance