investor pitch - deck structure - ideahub münchen...
TRANSCRIPT
![Page 1: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/1.jpg)
Investor PitchGuidelines For Your Investor Presentation
in collaboration with
March 2017
![Page 2: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/2.jpg)
This is about what you can do before getting roasted by potential investors.
CHARLES DARWIN
2
![Page 3: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/3.jpg)
Structure & Principles
3
![Page 4: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/4.jpg)
Contents
TeamCustomer and ProblemMarket Opportunity SolutionCompetitive PositioningBusiness Model Summary Financial ProjectionsGo-To-Market Strategy Funding Request, Major Milestones, Start-up Costs Exit Strategy
4
![Page 5: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/5.jpg)
Team
»The Investor buys the jockey, not the horse!«
Who are you?
Background & ExperienceMotivations If applicable: special qualifications needed to meet certain
regulations (market entry barriers)You don‘t need a slide if the team is present!
5
![Page 6: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/6.jpg)
The Customer & the Problem
Who is your customer?
Target group(s)Customer‘s problemWhy is it a relevant problem?Customer‘s pain point(s)Customer‘s gainCost‘s – how important is the problem?
Don‘t underestimate the emotional aspects!
6
![Page 7: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/7.jpg)
Market Opportunity
Market size TAM – total adressable market
This target customer group!This problem!
Market trend(s)Relevant market characteristicsGrowth market? Does the market already exist? Is it a niche to be blown-up? Is it a completely new market?
7
![Page 8: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/8.jpg)
The Solution
The solution for your target customer‘s problem.(Jump into your customer‘s shoes)How does your solution translate into a product / service.
(what ist the whole product)Your MVBP – minimum viable business product The »secret sauce« at the core (if there is any…)
8
![Page 9: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/9.jpg)
Competitve Positioning
Your competitors and you – compare: The products / services In terms of price and performance In terms of emotional and Social positioning
Other relevant aspects, e.g. market access, funding
9
![Page 10: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/10.jpg)
Business Model
How we will generate value?
Nature and structure of revenue streams:e.g. Product sales, Subscription models, Licensing, Services…R&DProductionMarketing (Customer relations) SalesGross marginOperating marginProfit
10
![Page 11: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/11.jpg)
Financial Projections (summary)
P&L – next five* years (quite high level)Key revenue driversKey cost drivers The nucleus of your metrics!
11
![Page 12: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/12.jpg)
Go-to-Market Strategy
Beachhead and adjacend marketsKey channel partnersMarketing, promotion, and branding factors that power salesHow we reduce sales cycles…Agreements w/ partners
12
![Page 13: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/13.jpg)
Our Request
This is what we need from you!This is our way and purpose.
Funding requestMajor milestones (sales, op profits)Costs related to milestones
13
![Page 14: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/14.jpg)
Exit Strategy
How will your investor make money???
Period: 5-7 yearsPost-money valuation (current round) (Anti-) Dilution
14
![Page 15: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/15.jpg)
At the end of the day you need four compelling stories!
15
![Page 16: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/16.jpg)
Stories to be told to investors
The story of the customer: He represents a very attractivemarket! The story of your business – about value generation, market
leadership and a win-win exit.Your and your team‘s story – a story of passion, conviction,
and commitment. The story of your milestones – a story of reasonable ambition.
16
![Page 17: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/17.jpg)
17
Well, it‘s just Sales, my friend.So what do you do if you get a No?
![Page 18: Investor Pitch - Deck Structure - IdeaHub München 2017muenchen.ideahub.ventures/wp-content/uploads/2017/... · Investor Pitch Guidelines For Your Investor Presentation. i. n collaboration](https://reader031.vdocument.in/reader031/viewer/2022030417/5aa34acf7f8b9a07758e24a8/html5/thumbnails/18.jpg)
Dig deeper!
Meyer, Marc H.; Crane, Frederick G. 2014 – New Venture Creation: An Innovator's Guide to Entrepreneurship. Chapter 12: Making the Pitch . 2nd Edition SAGE Publications. Kindle-Version. P. 313-332.
18