investor presentation corporate responsibility winter 2004
TRANSCRIPT
INVESTOR PRESENTATION Corporate Responsibility
Winter 2004
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Disclaimer
During this presentation we will be discussing Yell’s business outlook and making certain forward-looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties, and actual results may differ materially.
We urge you to read the Risk Factors and cautionary language in our annual report on Form 20-F filed with the SEC on 8 June, 2004. We also draw your attention to our interim press release and SEC filing on Form 6-K which is posted on our web site, for more information on the risks and uncertainties.
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Corporate Responsibility
INTEGRATED BUSINESS STRATEGY CR embedded for over 10 years
Driven by EFQM excellence model
Part of everyday business and values
Manage Yell through balanced scorecard
Integrated CR strategy helps drive performance
Rolling out approach in US
CLEAR RATIONALE
Motivating our people
Managing reputation and risk
Supporting products and brands
Satisfying stakeholders needs
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CR Approach
CORPORATE PRACTICE
Investors, Partners, Suppliers
All people responsible through Business Conduct and Ethics
ENVIRONMENT
Environmental Groups
Environmental Managers, Environmental Health and Safety Champions
STAKEHOLDERS COORDINATED
John Condron, Director of Strategy as Champion, CR Programme Managers and CR Steering Group
COMMUNITY
Local and National Community Groups
Community Managers, Regional Champions, Public Relations
WORKPLACE
Our People
Line Managers co-ordinated through HR, Training and Development
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Business Objectives Supported by CR
CUSTOMER
Promote usage and improve usability
Win new customers
Keep existing customers
Grow customers’ spend
PROCESS
Improve process efficiency and quality
ORGANISATIONAL
Increase satisfaction of Yell people
Attract and retain key talent
Optimise corporate practice
Grow and protect the Yell brand
FINANCIAL
Increase revenue
Increase EBITDA
Generate strong cash flow
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Corporate Practice (FY 2004)
Corporate governance– The Combined Code and Sarbanes-Oxley
Customer service and support– High retention rates
– 81% are satisfied with the overall service they have received
Integrity of information– ‘Legal, decent and honest’
– Strong relationships with over 25 Trade Associations
– <0.1% NATC errors
Management standards– ISO 9001, ISO14001, 18001, Tick-IT Standard
Working with suppliers– Rolled out mandatory ethical and environmental guidelines
Dow Jones Sustainability Indexes 2005 European Quality Award Winner 1999 and 2004Queens Award for Sustainable Development 2002
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Environmental Programme (FY 2004)
Directory recycling– 47% recycled fibre content
– 51% (YTD) of directories recycled
Paper use– Group wide commitment to sustainable forestry
– Process waste reduced by 65% since 1994 - EADP leader
Energy & water– Energy decreased 29% from year ending 2003
– Water consumption 66% below Thames Water benchmark
Office waste– 46% waste diverted from landfill
BITC Big Tick for Environmental Impact 2003Awarded the Green Apple Environment Award 2002 and 2003ISO 14001 certified since 1999
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Workplace Programme (FY 2004)
Yell people – 95% respond to annual people survey– 84% would recommend Yell as a good place to work
– Job satisfaction index 76% - above ‘high performing company norms’
– Retention - sales 82%, non-sales 90%
Training & development– 2nd highest budget for T&D out of The Times Top100 Employers
2004
Equality & diversity– 53% people female, 10% from ethnic origin
Health & safety– OHSAS 18001, 1.6 accidents per 1,000 people
The Times Top 100 Employers 2004National Safety Award 2003‘Two Ticks’ symbol for positive approach to Disabled PeopleIIP People Development and Management Standard
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Community Programme (FY 2004)
Community investment– 1.4% UK pre-tax profits
Working with national charity partners– Woodland Trust – Yellow Woods Challenge, 225,000 children took part
– Marie Curie Cancer Care Daffodil Campaign - raised £1.9m
– Equivalent advertising value over £5m
Involving our people– 23% participate in payroll giving
– Volunteering programmes
Business community partnerships– Member of BITC, Reading and Slough Business Community
Partnerships
18th in The Guardian’s, The Giving List 2004BITC Big Tick for Cause Related Marketing Programme, Yellow Woods Challenge 2004BITC Big Tick for Excellence for Community Impact through Collaborative Action 2003
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Rolling Out in the US
Entered US market in 1999– Consolidation of platform through 22 acquisitions
Good progress so far:
Corporate Practice– Sarbanes-Oxley
– Customer retention increasing
Environment– Sustainable forestry
– Partnership with Earth 911
Workplace– Sales-force churn down from c. 80% to 36% (YTD)
– Ranked 5th in ‘The 25 Best Service Companies to Sell For’
Community– Local programmes with strong employee commitment
– Support over 100 charities through co-promotion
Investor Relations: Jill Sherratt +44 (0)118 950 6984 [email protected]
www.yellgroup.com
Yell, Queens Walk, Oxford Road, Reading, Berkshire RG1 7PT
™Trade mark of Yell Limited