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PALLIATIVE CARE NSW 2018 BIENNIAL STATE CONFERENCE • 8–10 NOVEMBER, KIAMA INVITATION TO SPONSOR & EXHIBIT A

INVITATION TO SPONSOR & EXHIBIT

2018 BIENNIAL STATE CONFERENCE • 8–10 NOVEMBER, KIAMAChallenging ideas • Meaningful reflections • Inspirational speakers

PALLIATIVE CARE NSW 2018 BIENNIAL STATE CONFERENCE • 8–10 NOVEMBER, KIAMA INVITATION TO SPONSOR & EXHIBIT 1

On behalf of the Organising Committee I invite your participation in the 2018 State Palliative Care Conference: Riding the Waves of Change.

This unique sponsorship and exhibition opportunity will enable your organisation to not only access a targeted audience of experienced and influential healthcare practitioners but also demonstrate your support and commitment to the field of Palliative Care in New South Wales.

Within the health care system Palliative Care continues to grow and develop rapidly. The 2016 State Conference in Broken Hill was a great success with feedback saying it was the ‘best conference ever – full stop’.

Speakers and delegates from around NSW and South-East Queensland will be representative of the multidisciplinary approach in caring for people with palliative care and end of life needs and their families and loved ones. These health care providers include: Nursing, medicine, allied health, pharmacy, psychology, social work, primary health care workers, volunteers, family service environments and others. They will be drawn from hospital, community and aged care settings.

Over recent years we have seen the resurgence of ‘normalising death’ and making death ‘everybody’s business’, with the uptake of Advance Care Directives, Last Days of Life tools, a myriad of literature, and communities initiating home hospices as well as death and dying awareness.

As we enter the next wave of contemporary issues, are we prepared to ride these waves or flounder in the turbulence?

I look forward to discussing your sponsorship opportunities for this popular and inspirational conference.

Linda HansenChair, Conference Organising Committee

Kiama welcomes you to the 2018 NSW State Palliative Care Conference to be held from 8–10 November


STAKEHOLDERSThe stakeholders of the Conference are:

• Health Professionals

• Policy makers

• State and Federal Government agencies

• Management staff

• Clinicians and Therapists

• Residential Aged Care Facilities

• Private and for-profit providers

HOSTPalliative Care New South Wales and the Illawarra Shoalhaven Local Health District (ISLHD)

PAST CONFERENCESThe NSW State Palliative Care Conference is held biennially. The Conference has gained a strong reputation as being the lead Palliative Care Conference in the State and for producing a successful and inspiring program.


ORGANISING COMMITTEE

Linda Hansen Executive Officer, Palliative Care NSW

Kay Cope ISLHD Palliative Care Clinical Service Manager, Port Kembla Hospital

Joan Ryan Palliative Care CNC, Royal Prince Alfred Hospital, Sydney

Colleen Carter Coordinator Palliative and End of Life Care, NSW Ambulance

Dr Greg Barclay Director, Palliative Care Services ISLHD

Kathleen Wurth Palliative Care CNC, Illawarra Palliative Care, Port Kembla Hospital

Nilda Miranda Palliative Care CNC, Illawarra Palliative Care, Port Kembla Hospital

Chloe Ross RN, Karinya Palliative Care, David Berry Hospital

Elanne Thompson Volunteer Coordinator, Shoalhaven Palliative Care

Anne Fanning Palliative Care CNC, Shoalhaven Palliative Care, David Berry Hospital

This organising committee is ably supported by a working party of multidisciplinary health professionals from the ISLHD Palliative Care Service, Palliative Care NSW and representatives from communities and services across NSW.


RIDING THE WAVES OF CHANGE

CONFERENCE THEME

We need to be asking the hard questions:

• How well does palliative care deal with the mental health pathology of dying and caring for the dying? Does palliative care help to relieve existential suffering? Is it really an alternative to suicide or assisted dying for people who no longer want to live?

• Whose responsibility is it to have the critical conversations with patients and carers about when to cease active treatment and choosing appropriate options for care?

• When and how do medicinal cannabis have a role in palliative care?

• What role does public palliative care services have to provide care in privately funded residential aged care? Is it sustainable?

• What is needed to provide appropriate support to our multi-faith communities for people to ‘die well’?

• How do we utilise technology to reach patients and carers with life limiting illnesses? Is Skype an alternative to face-to-face care?

The organising committee’s choice of this theme offers delegates the chance to really challenge themselves and their practice in looking at all of the changes that have occurred and are happening around us right now in palliative care and in end of life care more broadly.

Since the days of Cecily Saunders, palliative care has ridden many waves of change.

Just being recognised as a legitimate field of medicine was the start. The next crest was developing specialist services and designated hospital beds. Then building a reputation based on research and data.

Over recent years we have seen the resurgence of ‘normalising death’ and making death ‘everybody’s business’, with the uptake of Advance Care Directives, Last Days of Life tools, a myriad of literature, and communities initiating home hospices as well as death and dying awareness.

We are now entering the next wave of contemporary issues. Are we prepared to ride these waves or flounder in the turbulence?

We are now entering the next wave of contemporary issues. Are

we prepared to ride these waves or flounder in the turbulence?


We have secured some first-class speakers featuring internationally renowned palliative care academic Dr Robert Twycross.

Dr Robert Twycross, an advocate for social justice and palliative care, was a pioneer of the hospice movement during the 1970s, when he helped palliative care gain recognition as an accepted field of modern medicine.

He has seen and been part of much change in the palliative care world internationally and is an advocate for equity of access to palliative care as a human right.

We anticipate he will bring wisdom and guidance at this time of change, especially around the voluntary assisted dying debate.

Dr Twycross’s published texts are the ‘go to’ texts for clinicians, internationally.

He has taught in nearly 50 countries, and has written some 300 articles, chapters and editorials, and is the author/editor of several widely acclaimed textbooks, including the Palliative Care Formulary 5th edition, the ‘bible’ of medication management in palliative care. He has received numerous lifetime achievement and other awards from professional organisations.

We are also proud to announce that our keynote speaker will be Dr Michael Barbato, who will reflect on the many waves of change he has ridden in his long career.

After 25 years in palliative care Michael retired in 2014. He directed palliative care services in Sydney and ACT, and worked for several years in Central Australia and Darwin.

His research and areas of interest include the experience of dying and unusual events around the time of death.

He has lived in Kiama for 13 years and with his wife Ann, and now runs courses on death and dying for professional and community groups.

KEYNOTE SPEAKERS


Dr Joanne Doran is a palliative care specialist with over 20 years experience. Originally from the UK she completed her postgraduate training in Sydney.

She was the Area Director of Palliative Care for the Northern Rivers in NSW for 12 years and currently works for the Gold Coast Health Service.

She has been a strong advocate for palliative care and has contributed significantly to policy development at local, state and national level.

She is committed to education and is a highly regarded guest speaker. She is known for her entertaining, original and informative talks and always aims to challenge with compassion, playfulness and generosity.

In recognition of her contribution to palliative care, she was awarded the NSW Palliative Care Leadership Award by her peers and also nominated for NSW Woman of the year. She has recently been appointed as an Honorary Assistant Professor at Bond University.

Her greatest love has always been the bedside care of patients and their families and now this is the main focus of her work.

Professor Kathy Eagar is Professor of Health Services Research and Director of the Australian Health Services Research Institute (AHSRI) at the University of Wollongong, Australia. Professor Eagar has over thirty five years’ experience in health and community care systems, during which she has divided her time between being a clinician, a senior manager and a health academic. She is the lead Chief Investigator of the Palliative Care Outcomes Collaboration and a Chief Investigator on the NHMRC Centre of Research Excellence in End of Life Care.

Professor Eagar has authored over 450 papers on management, quality, outcomes, information systems and funding of the Australia and New Zealand health and community care systems. Kathy has an established track record of undertaking large and complex health service research projects and has significant expertise in the design and management of large multidisciplinary research and evaluation projects with a well-established track record in research translation. She has a strong record of achievement in undertaking policy-relevant research projects in partnership with the health system.

KEYNOTE SPEAKERS


A detailed and comprehensive strategy has been put in place combining direct mail, internet marketing and social media opportunities.

The Conference will be continually promoted through the Palliative Care NSW website, at related state and national meetings and in selected industry publications and trade journals, to ensure a successful and well-marketed event in 2018. We promoted the Kiama conference at the National Palliative Care Conference held in Adelaide in late 2017 where 800 delegates attended.

We will also be utilising our existing social media profile and that of Palliative Care Queensland and Palliative Care Australia to promote the event.

WHY SPONSOR?Benefits of sponsoring the 2018 NSW Palliative Care Conference and Exhibition include:

• Direct access to clinicians and health professionals who are prescribing, utilising, administering and recommending your products and services.

• Increase awareness of you company’s products and services through your company’s visible commitment.

• Deliver a clear message that you have a genuine commitment to palliative care treatment and care.

• Receive instant recognition and association with influential people in the palliative care community.

• Gain exposure to professionals who are the primary contact for patients, their families and their carers.

We want to help you achieve your business objectives and service your customer groups, and we are ready to assist you to find creative ways in which to integrate your marketing strategies into your sponsorship in order to promote long-term brand loyalty and preference.

MARKETING & PUBLIC RELATIONS

We want to help you achieve your business objectives and service

your customer groups.


VENUE

The Conference will be held at The Kiama Pavilion, on a headland

overlooking Kiama’s Surf Beach. This centre is capable of holding up to

250 delegates comfortably.


SOLD

• Complimentary outside back cover advertising space (two colour) in the conference program and registration brochure (artwork supplied by sponsor)

• Company brochure (maximum four A4 pages) to be inserted in all delegate’s satchels (artwork supplied by sponsor)

• Complete list of delegates, including contact details supplied pre and post meeting

• Company logo displayed on the 2018 NSW Palliative Care Conference website, together with a link to your own website

• Company banner to be displayed at the Welcome Reception.

PLATINUM SPONSOR

SPONSORSHIP PACKAGES

The Platinum Sponsor package has been designed to ensure maximum exposure throughout the Conference. The Platinum Sponsor will receive the highest profile recognition over all other commercial organisations at the Conference. This will be given to a maximum of one organisation only.

• Recognition as Platinum Sponsor on all printed conference material such as the second announcement, registration brochure and conference week program and abstract book.

• Company logo on all name badges (the only commercial logo allowed)

• Company logo printed on conference satchel alongside the conference logo

• Acknowledgment as Platinum Sponsor at the Opening Ceremony and Welcome Reception

• Acknowledgment as Platinum Sponsor on the official sponsorship acknowledgement board

• Six (6) complimentary conference delegate registrations which includes VIP dinner options

• Two (2) complimentary premium position standard trestle table trade exhibition spaces (includes two complimentary exhibitor registrations)

As Platinum Sponsor you will receive the following:

Platinum Sponsor

The Platinum Package has been generously sponsored by NSW Ministry of Health.


ONE SOLDOne remaining

Gold Sponsors will receive the following:

• Recognition as Gold Sponsor on all printed conference material such as the second announcement, registration brochure and conference week program and abstract book

• Acknowledgment as a Gold Sponsor on the official sponsorship acknowledgement board

• Four (4) complimentary delegate registrations

• One (1) standard trestle table trade exhibition spaces (includes two complimentary exhibition registrations)

• Complimentary inside front or inside back advertising space (one colour) in the conference week program and registration brochure (artwork supplied by sponsor)

• Company brochure (maximum four A4 pages) to be inserted in all delegate’s satchels (artwork supplied by sponsor)

• Complete list of delegates, including contact details supplied pre and post meeting

• Company logo displayed on the 2018 NSW Palliative Care Conference website, together with a link to your own website.

GOLD SPONSOR $15,000

Included within your Gold Sponsor package:

Option 1: Pens

Brand the official conference pen with your company logo. Complimentary to all delegates, this is a very efficient way of getting your company name out recognised by all delegates.

Option 2: Writing pads

An excellent opportunity for your company to receive premium promotional exposure by providing delegates with Conference Writing Pads. The writing pads will include the Gold sponsor’s company name and logo along with the Conference logo.

The Gold Sponsor package has been designed to ensure a high level of exposure throughout the Conference which will ensure you effectively reach your target market. This will be given to a maximum of two organisations only.


Gold Sponsor

One Gold Package has been generously sponsored by Calvary Health Care Kogarah.


SOLD

The majority of delegates, exhibitors, speakers and VIPs will be attending this prestigious social occasion as it is an included function within the registration fee. This means that approximately 200 people will be at the dinner. Sponsorship allows for a fantastic opportunity to stand out in front of the delegates. This is an exclusive sponsorship package where no other organisation will be allowed to have marketing exposure.

Entertainment will consist of welcome music followed by dance music until closing. The dinner will be held at the venue with the sounds of the ocean competing with the band for the attention of guests.

Conference Dinner Sponsor will receive:

• Recognition as the Conference Dinner Sponsor on all printed conference material such as the second announcement, registration brochure and conference week program and abstract book

• Acknowledgment as a sponsor on the official sponsorship acknowledgement board

• Corporate VIP table for four at the Dinner

• Company brochure (maximum four A4 pages) to be inserted in all delegates’ satchels (artwork supplied by sponsor)

• Company logo displayed on the 2018 NSW Palliative Care Conference website, together with a link to your own website

• Opportunity for company representative to make a short five minute address to the dinner attendees

• Opportunity to ‘theme’ the function through corporate colours/logos etc in coordination with the Organising Committee.

• Company banner and signage may be displayed in dinner venue

• Company name and logo on all menus and tickets

• Opportunity to give company welcome gifts to all guests.


CONFERENCE DINNER $10,000

This package offers one organisation the opportunity to gain extensive exposure through sponsorship of the Conference Dinner.

Conference Dinner

Sponsor

The Conference Dinner Package has been generously sponsored by HammondCare.


SOLD

The Welcome Reception will be held at The Pavillion, Kiama and will include entertainment for the evening, cocktails, champagne and canapés.


Welcome Reception Sponsor

WELCOME RECEPTION $7,000

Impress all delegates, exhibitors, VIPs, speakers and media with your hospitality at the opening social function of the Conference with your Welcome Reception Sponsorship.

The Welcome Reception Sponsor will receive the following:

• Exclusive naming rights for the event e.g. Your Organisation Welcome Reception, on all printed conference material

• Opportunity to brand the event with company banners and colours

• Corporate VIP entry to the Reception for four guests

• Company brochure (maximum 4 x A4 pages) to be inserted into all delegate satchels (artwork to be supplied by sponsor)

• Company logo displayed on PCNSW Conference website together with a link to your own website.

The Conference Dinner Package has been generously sponsored by NSW Agency for Clinical Innovation.


The Speaker Sponsorship will receive the following:

• Organisation logo displayed on the 2018 NSW Palliative Care Conference website, together with a link to your own website

• Organisation brochure (maximum four A4 pages) to be inserted in all delegates’ satchels (artwork supplied by sponsor)

• Acknowledgement as sponsor by chairperson at the sponsored speaker’s presentation


Speaker Sponsor

SPEAKER SPONSOR $10,000

This is an opportunity to enable an internationally renowned speaker to attend the conference, by subsidising the cost of their travel. Our international guest this time is a true palliative care pioneer, Dr Robert Twycross, DM Oxon, FRCP, FRCR. Dr Twycross has taught in nearly 50 countries and written over 20 books and manuals.

• Organisation (free-standing) signage may be displayed within the sponsored speaker’s session room (company to provide signage)

• Organisation logo on audiovisual slides at the presentation

• Trade display (includes one complimentary registration).


LUNCH $2,000 EACH (MAXIMUM 3)

Demonstrate your company’s hospitality by sponsoring a daily morning or afternoon break. As delegates take a break from the formal proceedings, refreshments will be available for delegates in the exhibition area.

The Morning & Afternoon Tea Sponsors will receive the following:

• Recognition as Sponsor on all printed Conference material such as the Second Announcement, Registration Brochure and Conference Week Program and Abstract Book

• Company literature may be displayed on the refreshment stations

• Table signs featuring the company name and logo displayed on each refreshment station

• Recognition by chairperson at sessions before the sponsored refreshment break.


Meal Sponsors

Relax, network and enjoy that well-earned break from the day’s proceedings. As an official sponsor for one or all of the lunch breaks during the conference you will be will be able to take advantage of the benefits listed below.

The Lunch Sponsors will receive the following:

• Recognition as a Sponsor on all printed Conference material such as the Second Announcement, Registration Brochure and Conference Week Program and Abstract Book

• Company literature may be displayed on the lunch tables

• Table signs featuring the company name and logo displayed on each lunch station

• Recognition by chairperson at sessions before the sponsored lunch break

• Corporate logo displayed on audiovisual screen in sessions preceding the lunch break.

MORNING & AFTERNOON TEA $1,250 PER BREAK (MAXIMUM 6)


ADVERTISING $1,200 FULL PAGE ADVERTISEMENT $800 HALF PAGE ADVERTISEMENT

Advertising space is available in the Conference Week Program, Abstract Book and the Registration Brochure. The Registration brochure will be sent to over 500 potential delegates. The Conference Week Program will be distributed to all delegates and exhibiting companies. Advertising in these items will be an excellent source of exposure for participating companies.

SATCHEL INCLUSION $550Your organisation may provide promotional material, which will be included in all delegate’s satchels. A maximum A4 (double sided flyer or brochure), or a booklet up to a maximum of six pages in length is allowed.

TRADE DISPLAY BOOTH $2,200A trade exhibition will run concurrently alongside the Conference from Friday 9 and Saturday 10 November inclusive.

This exhibition will showcase the best and latest in products and services involved. Anyone with an interest or professional concern within Palliative Care will not want to miss this exhibition.

All morning and afternoon teas, lunches and poster sessions will be held within or adjacent to the Exhibition space.

Each display area includes the following:

• Table and cloth

• Velcro compatible wall

• A 50 word company product listing in the conference program book.

One complimentary exhibitor registration is included with each space booked. This includes:

• Daily morning and afternoon teas

• Daily lunches

• One (1) conference satchel

• Delegate list

• Exhibitor listing in the conference program book

• One ticket to the Welcome Reception

• One ticket to the Conference Dinner.

General Information:

• Additional personnel required to staff the exhibition stand must purchase an additional exhibitor staff pass

• Additional exhibition staff wishing to attend sessions, must register as a conference delegate and pay the appropriate registration fee.

• Additional tickets to the Welcome Reception and/or Dinner can be purchased online.

ADVERTISING


MORE INFORMATIONThis proposal outlines the basic advantages that sponsorship of the 2018 NSW Palliative Care Conference can offer. There may be other options that would suit your organisation better – sponsoring a theme for instance, or providing a bursary to assist volunteers to attend, or providing support in kind are all welcome options that we are happy to discuss.

This Conference is a unique educational sponsorship opportunity that is a cost effective and inspiring way of directly reaching your focused target audience.

For further information or to develop a package to suit your needs please contact Linda Hansen, Executive Officer, Palliative Care NSW.

Email: [email protected] or Phone: 02 9206 2094/0403 699 491

Public and Product Liability Insurance: Australian regulations require all exhibitors to be adequately covered for Public and Product Liability Insurance. This refers to damage or injury caused to third parties/visitors on or in the vicinity of an exhibition stand.


2018 BIENNIAL STATE CONFERENCE • 8–10 NOVEMBER, KIAMAChallenging ideas • Meaningful reflections • Inspirational speakers

invitation to sponsor & exhibitpcnsw2018.com.au/wp-content/uploads/2018/04/pcnsw_conf...and is...

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