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© w.illi.am/ Confidential
23.02.15
Invitation to Tender UC-1501011(AM)
Consultant Environment Adobe AEM
Concordia
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Our team at w.illi.am/ would like to thank you for this opportunity to present Concordia University with our proposal for the Concordia.ca and C-space responsive project. We had the pleasure of collaborating with you recently following the launch of Concordia.ca, which enabled us to work closely alongside your Web Communications and Instructional and Information Technology Services (IITS) teams, and we would be honored to do so again. Our previous consulting mandate for Concordia University was a valuable learning experience on a number of different levels. In particular, it enabled us to acquire a strong understanding of your organization’s strategy and stakeholders. Not only did we collaborate closely with your internal teams, but we also worked with multiple stakeholders including faculty members, departmental resources, students and staff. Through our collaboration, we discovered and embraced your mantra of innovation, excellence and passion, which is very much aligned with our core values. The website’s redesign into responsive is also in line with our company’s mission, which is to create useful, business-enhancing, digital products with a human-centered approach. Our vision is a tool that is intuitive and effective, and one that reflects the needs of the user while providing a seamless experience on different devices. Just as important, platform improvements in the form of workflows, reports and a staging environment will benefit your content creation team, which will serve to improve the platform efficiency and help reach your communication objectives. Concordia students, parents, faculty, alumni and employees will surely benefit from the improved accessibility of the site up to par with digital best practices. It also places Concordia on the right path to start building an enhanced experience around the complete university experience. We believe that together we can achieve great things. We propose to start exploring such a future with a partnership for developing this vision with a workshop, on us. Built on common values of excellence, innovation and human focus, we strongly believe that our partnership would evolve Concordia’s main site and Intranet to the next level. We are ready and excited for the challenge. Kind regards, Damien Lefebvre, Co-president
Cover Letter
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ABOUT W.ILLI.AM/
THE MANDATE
The Project Our Approach
OUR SOLUTION
Suggested Team Timeline Cost Proposal Risks Mitigation
W/ REFERENCES
Case Studies Bombardier Hydro Quebec
APPENDIX
W/ Awards Contact Us
Full Curriculum Vitae
Table of Contents
AEM Partnership Recent AEM Projects Our Beliefs
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AEM Partnership & Recent Projects Our Beliefs Our Team The Company Background
ABOUT W.ILLI.AM/
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AEM Partnership & Recent Projects Our Beliefs Our Team The Company Background
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OUR PARTNERSHIP WITH ADOBE
w.illi.am/ is a leading Adobe partner based in Montreal, that employs close to 70 digital technology professionals, representing all areas of expertise including business analysts, UX experts, IT architects, Front and back end developers and QA experts. All of these areas of expertise are represented in-house to deliver an outstanding, innovative digital experience to integrate Adobe Marketing Cloud solutions.
• Adobe solution partner since 2012
• Adobe certified for the implementation Adobe Experience Manager (AEM)
• w.illi.am/ has attended Adobe Summit in Salt Lake City in 2014 as an official partner and will be present this Summit 2015
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Objective: Develop a platform for the management of multi-lingual content that is syndicated into multiple websites.
• AEM Analysis and implementation –
Platform analysis setup and configuration
• AEM Analysis and Implementation – Corporate site Bombardier.com
• AEM Analysis and Implementation – Country sites blueprint (UK and Germany)
• AEM Analysis and Implementation – Commercial Aircraft website
• AEM 6.0 migration
Project duration: Ongoing since 2011.
Objective: Offer Adobe Cloud Marketing Services and expertise. • Maintenance & Evolution: Maintenance and
evolution of the AEM platforms of the National Bank of Canada – Production issues and small evolutions.
• Bank Account Salesflow: Offer a new possibility for consumers to open a BNC account through an improved Salesflow build on Adobe CQ5.
• Dynamic Tag Manager & Scene7: Add Adobe DTM solution as tag manager for the digital bnc.ca platform and use Scene7 to distribute rich media assets.
Project duration: Ongoing project
Objective: AEM consulting, architecture and development. • Architecture and development.
Project length: 3 months. Outsourcing: 1 senior Java Architect.
• AEM Consulting: migration plan for 200+ websites, AEM improvements and content syndication and intranet. Project length: 4 months Outsourcing: 1 AEM Business Analyst
Project duration: 7 months
OUR MOST RECENT AEM PROJECTS
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AEM Partnership & Recent Projects Our Beliefs Our Team The Company Background
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We are a Digital Experience Agency.
We craft digital products and services that transform the way we live and do business.
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Digital Innovation Our mission? We leverage the power of technology and data to create meaningful and innovative digital experiences. Our goal is to engage people, transform businesses, and contribute to your bottom line.
WE BELIEVE IN
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Human Centered Design The success of our digital products rest upon having humans – those who will be using the interface – at the core of any concept. Our approach involves direct observation and participation of target users throughout the design process. We know that if you make your users happy, this value will translate into strong business performance.
WE BELIEVE IN
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Creative Collaboration We believe that creating the best product or service is not a solitary flash of genius: it’s a problem solving process. For our strategic mandates, we handpick a core team with a vast range of experience. And we don’t work alone – we always involve our clients. We combine your industry knowledge, with our fresh digital perspective.
WE BELIEVE IN
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We believe that creativity sparks when strategy, design & technology meet.
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• BU, a connected glass, was developed by w.illi.am/ and ALTO Design using a multidisciplinary approach, leading us to win the Grand Prize in Technological Creativity during the Boomerang contest held on December 4th 2014.
• Interactive indoor maps and platform developed in collaboration with Google for Ivanhoe Cambridge shopping malls across Canada.
• The annual w.illi.am/ event, “Le Printemps W/” was transformed into a unique experience for our clients and partners. With the help of the Beacon technology, our teams build an interactive exhibition.
How we push digital innovation further
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AEM Partnership & Recent Projects Our Beliefs Our Team The Company Background
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The Leadership Team
Damien Lefebvre Co-President
Annie Levesque Co-President
Anastasia Simitsis Vice President, Design & Strategy
Simon Bélanger Vice President Technology
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AEM Partnership & Recent Projects Our Beliefs Our Team The Company Background
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Retail Finance
Health
Luxury
Beauty
Energy
Aerospace Education
Transportation
Government
Entertainment
WHAT WE WORK ON
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OUR GLOBAL REACH
Our clients headquarters
Our mandates
Our extended impact 6 clients are Global 500 companies
16 clients > $1B revenue
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THE MANDATE
The Project Our Approach
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REACHING UP, REACHING OUT. Improving the communication experience, empowering resources to create it.
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Current situation Concordia.ca and C-space have been successfully running on AEM for over a year, yet the sites’ usability on multiple devices must now be improved to widen Concordia’s reach. Mandate Improve the performance of the platform and make the sites responsive by adding features such as workflows, reporting and a staging instance. Scope Divide the project into two streams that can be tackled by different experts in concurrent phases, with the main objective of getting the internal resources to be self-sufficient.
The Project
Responsive websites
Platform enhancements
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1
Responsive Design
PROJECT PILLAR
The web’s moved beyond the desktop, and it’s not looking back. The number of devices we’re designing for is growing just as quickly as mobile traffic.
- Ethan Marcotte, Responsive Web Design Guru
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Responsive Web Design is Not Only a Matter of Design!
Responsive design is a key consideration at every step of our projects. Users access the web through various devices (computer monitors, mobile, tablets) which all come in different screen sizes and capabilities (e.g. geo-localization, touch screen etc.).This trend will only continue to increase in the coming years. w.illi.am/ has been employing responsive web design to almost all of its projects in the last years, creating digital experiences that adapt content seamlessly to suit every user’s device context. All experts at w.illi.am/ takes RWD in consideration when planning website content and functionalities. We adapt copywriting with mobile in mind and use tools specifically designed to build wireframes and mock-ups for varying screen sizes and capabilities.
More websites are being built in Responsive Web Design (RWD), which optimizes websites for desktop while providing an “app-like” experience across all other devices (smartphones, tablets etc.).
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Responsive Web Design is a Process
Steps to building a responsive website include: 1. Defining key content for different devices 2. Designing multi-device layouts and navigation 3. Prototyping and testing with users 4. Design and interaction QA across all devices
With proper planning, a content-centric approach to responsive web design, and the ability to rapidly prototype and test, we can help Concordia with the main website and intranet that are engaging for visitors and employees across all devices.
More websites are being built in Responsive Web Design (RWD), which optimizes websites for desktop while providing an “app-like” experience across all other devices (smartphones, tablets etc.).
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2
AEM Expertise
PROJECT PILLAR
w.illi.am/ has hands-on experience in delivering multiple AEM websites, providing support, architecture, hosting, infrastructure management as well as working clients to shadow our AEM experts for knowledge transfer.
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Adobe Experience Manager Experience
Multiple clients, multiple websites, multiple roles • Defining key template and components requirements and
specifications • Developing complex multi-lingual websites • Setting, supporting, managing, and maintaining complex
infrastructures • Enable the transition from external development teams to
internal teams With experience in these AEM projects, we are well positioned to delivering a high-quality project that will help Concordia’s internal teams become self-sufficient.
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Adobe Experience Manager Commitment
As an Adobe business partner, w.illi.am/ is committed to make this platform an essential part of our service offering w.illi.am/’s team continues to grow and currently consists of: • Five experienced AEM trained in development and
system administration • Two technical/functional analysts trained in AEM, Adobe
Target and Dynamic Tag Manager. • An experienced project management team • A near shore AEM partner Our team is present in most events and seminars including Adobe Summit, and technical conferences like Evolve. We are active participants in the AEM community both locally and on a global scale and was selected to take part on the AEM BETA testing program of future releases.
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w.illi.am/ proposes to:
• Incorporate the role of a team lead to manage a team of diverse subject matter experts to execute the project in clearly defined phases.
• Have two AEM resources working in parallel − One remote resource from our partner for the development of the responsive
templates and components − One in-house for the development of the platform improvements and being the
liaison with the remote resource
• Leverage our resources with Concordia experience for this project. The expertise gained through our past projects will accelerate the integration with the Concordia team of the new resources.
Our Approach
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Why work with a team lead?
The multiple phases of the project along with the Concordia separate structure between the Web Communications and the IT team may create some gaps in communication and ensure proper knowledge transfer. The team lead takes the role of the project owner and will be present during the duration of the project. He will ensure that the integration to the project per phase and the communication between the experts and the client is efficient and timely. He is the keeper of the strategy and oversee the progress.
Centralized Highly involved and knowledgeable central point of reference for the multiple stakeholders. Efficient Ease the ramping up process for new resources. Easy in, easy out. Collaborative Interdisciplinary project requires multiple experts and ongoing contact with you throughout the project.
THE BENEFITS
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Why work with an external partner?
AEM resources demand is at an all time high. As a proactive measure, w.illi.am/ recently partnered with a near-shore firm to provide additional resources on demand. Our fruitful partnership has already been tried and proven successful. Our selected resource has both front-end expertise and AEM expertise. This rare combination is a perfect fit for the requirements of this project and will no doubt bring benefits to the integration project.
Experience front-end + AEM Experience in integrating front-end directly on AEM allows for a faster integration phase Cost effective Remote resource with lower rate allows to offset the hours required for the team lead. Flexible availability Assurance that the resource will be available for the project timeframe and for any unexpected delays
THE BENEFITS
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OUR SOLUTION
Our High-Level Plan Suggested Team Timeline Cost Proposal
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Our High-Level Plan Suggested Team Timeline Cost Proposal
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Overarching Strategy
UX/UI design Phase 1
Phase 2 Phase 3
Integration AEM
Our High-level Plan
Workflows, performance and staging design
Phase 4 Phase 5
Development architecture and
performance
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Plan Discuss and define the plan for the project to ensure estimates and work to be done align properly
Define Priorities, requirements, processes Collaborate Establish responsibilities and rules of engagement with internal teams
Our Development Plan
Overarching Strategy
Phase 1
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Evaluate current state Familiarize ourselves with all templates, components and the new developments of the platform since last mandate
Define responsive strategy Define the priorities, integration plan, required wireframes, mock-ups that will be created Front-end integration Setup development platform and establish process to develop, test, and approve changes with internal development team
Our Development Plan
UX/UI design
Phase 2
Integration AEM
Phase 3
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Define platform improvements Define staging site requirements, workflows, reports and and performance issues Development and validation Setup development platform and establish process to develop, test, and approve changes with internal development team
Our Development Plan
Workflows, performance and staging design
Phase 4
Phase 5
Development architecture and
performance
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Our High-Level Plan Suggested Team Timeline Cost Proposal
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Supporting Experts • Project Coordinator • QA Expert
Senior Business Analyst
The Team
Core Team
Lead: User Experience
Artistic Director
Front-End Developer
Back-End Developer
Advisory Board • Damien Lefebvre, Co-President • Anastasia Simitsis, Vice President • Simon Bélanger, Vice President
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Alberto Vázquez Business Analyst & Team Lead
Members of the Team
Biography Alberto is a trained information systems engineer and a great web marketer who brings an exciting mix of capabilities to the agency. He is able to combine his love for technology, business processes, consulting, Adobe AEM expertise and the web, and is eager to help clients reach their business goals and surpass their expectations. Work Experience 2010 - present w.illi.am/– Business Analyst, Adobe CQ5 Expert Clients: Concordia, Bombardier, Mary Kay 2008- 2010 Averna Technologies – Internet marketing specialist
Education 2008 Master, Business Administration – JMSB, Concordia University 2004 B.S. Information Systems Engineering- ITESM, Mexico AEM Training Adobe Target Adobe Dynamic Tag Manager
*Full Curriculum Vitae is available in the appendix.
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Jean-François Garneau UX Experience Lead
Members of the Team
Biography
Jean-François’s unusual background has provided him with wide-ranging and solid expertise in IT. He has 14 years of experience, initially as a programmer, and then as an analyst and ergonomist. Jean-François believes that “IT should be a tool, not a puzzle”, and has a unique approach to adapting websites for the user’s needs. Work Experience 2009 - present w.illi.am/ – User Experience Consultant Clients: Concordia, Cogeco, Hydro-Québec, Yellow Pages, Bombardier 2005- 2009 Nstein Technologies /OpenText – UX Designer
Education 2002 HEC Montréal- Master of Science, e-commerce 1997 Université Laval – Bachelor, Computer Science for Engineering
*Full Curriculum Vitae is available in the appendix.
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Simon Dubuc Artistic Director
Members of the Team
Biography Simon is an artistic director with more than 20 years experience working in agencies. His knowledge of design allows him to understand quickly the client’s needs and realities, hence delivering an excellent end result. Work Experience 2012 - present w.illi.am/ – Artistic Director Clients: Bombardier, Hydro-Québec, Yellow Pages, Ivanhoe Cambridge 2000 - 2012 Simard Hamel Communications – Artistic Director
Training 2006-2011 CMS Customization seminars for dynamic websites creation – WordPress, Adobe After Effects, Premiere, HTML5, php, MySQL, CSS3 2000 Websites creation – Dreamweaver, Flash, Fireworks, Javascript
*Full Curriculum Vitae is available in the appendix.
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Mauricio Lopez Front-End – AEM Developer
Members of the Team
Biography Software Engineer with 4+ years of experience in software development. Full-stack developer with experience in Java, JavaScript, HTML5, CSS3, Android and Adobe Experience Manager. Certified Adobe CQ Component Developer (official Adobe certification). Experience working in distributed development teams for North America-based clients using Scrum. Work Experience 2014 - present Conexio Group. Montevideo, Uruguay – Adobe Experience Manager Developer 2014 Statistics National Institute, Montevideo, Uruguay – Android & Java Developer
Certifications 2014 Adobe CQ Component Developer - Adobe Official Certification 2012 In-depth Software Architecture & Design - ORT University
*Full Curriculum Vitae is available in the appendix.
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Jean-Sébastien Bournival Senior Developer Systems Architect Adobe AEM expert
Members of the Team
Biography
An expert developer and solutions architect, Jean-Sébastien has more than 15 years experience working with big companies such as Desjardins, Vidéotron, and Telus. He’s a constant learner and is an expert in Java-based platforms and Adobe AEM. Work Experience
2012 - present w.illi.am/ – Senior Developer, Adobe Experience Manager Developer Clients: Concordia, Bombardier, BNC, Cogeco, Hydro Québec
2011 - 2012 Telus Solutions Santé –Developer
2006 - 2011 Videotron – Developer
2008 - 2009 Desjardins –Developer
Certifications
2002 SUN Microsystems Inc. - SUN Certified Programmer for the Java 2 Platform
2002 SUN Microsystems Inc. - SUN Certified Web Component - Developer for the J2EE Platform AEM Training Adobe Target Adobe Dynamic Tag Manager CQ 5.6 System Administrator CQ 5.5 Advanced Developer Training CQ 5.5 Developer Training
*Full Curriculum Vitae is available in the appendix.
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Our High-Level Plan Suggested Team Timeline Cost Proposal
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Phase 1 - Strategy
Phase 2 - UX / UI
Phase 3 - Integration AEM
Phase 4 - Platform Enhancements
Phase 5 – Development, Performance and Architecture
Milestones
2015
High-Level Timeline
Full Release Client Formal Approval
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Our High-Level Plan Suggested Team Timeline Cost Proposal
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• We believe that the effort required to complete the phase two – UX/UI Design is directly impacted by both the number and complexity of the component and template features. Without visibility of the current vs. desired functionalities, we have to assume that the timing is correct, however based on our experience in developing responsive websites, the effort may be revisited during phase 1.
• In a similar fashion, without a full comprehension of the state of the front-end development and quality of the code, the integration and development efforts may need to be revisited during the project.
• w.illi.am/ provides a costing based on the 588 hours allocated for the full project, however a better
estimate should addressed at the beginning of the project.
• With regards to the team lead, we want to reinforce that we do not need more hours because we are being more efficient with the use of an external front-end developer, which gives us the ability to use those hours for the team lead.
• Given the estimated 588 hours, our projected timeline goes beyond April 30th which should be addressed at the beginning of the project.
Cost Proposal
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Cost Proposal
Phases Deliverables Duration Investment Project Timeframe
Phase 1 Strategy 7 days $4,375 March
Phase 2 UX / UI 14 days $12,250 March + April
Phase 3 AEM Integration 35 days $19,600 April + May
Phase 4 Platform Enhancements 10 days $10,150 March
Phase 5 Development, Performance and Architecture 20 days $20,300 March + April
TOTAL $77,700
*The hours per expert are broken down in the document Borderaux de Prix as requested.
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Let’s Collaborate Together on the Future
w.illi.am/ would like to invite you to a free, full-day workshop with our experts to brainstorm about Concordia’s education experience of tomorrow, and…it’s on us! During this day, Concordia will collaborate with our experts to:
• Discuss the latest Internet of Things trends • Brainstorm on opportunities to enhance the
student journey • Create a disruptive high-level digital roadmap We believe in building strong digital experiences with our partners, and this is one of the ways that we achieve it.
It’s on US!
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Bombardier Hydro-Québec
W/ REFERENCES
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Bombardier: More Than a Redesign CASE STUDIES
Creating a robust global platform in an iterative manner to improve and standardize processes.
With over 30 digital properties around the world, Bombardier – a multinational aerospace and transportation leader with an annual revenue of $30 billion – reached out to us for a solution to on how to best manage and advance its global digital landscape. At the time, Bombardier online consisted of a myriad of fragmented, disparate sites built and financed on different platforms. By identifying core business and operational requirements, and through a process of prototyping, we were able to select the ideal CMS (Adobe Experience Manager) that met Bombardier’s needs on a global scale. We then performed a complete redesign of the existing site that defined and unified branding, set up the global infrastructure, and finally, after a series of usability-focused iterations, deployed the new and improved Bombardier.com. Results: � Regained global governance of digital initiatives � Streamlined internal process � Saved costs with a centralized global infrastructure � Provided a platform to support corporate brand unity
Relationship since: � 2009 � We are Bombardier’s digital
agency of record
Other selected projects: � Investor Relations website
redesign � Corporate Social Responsibility
website redesign � Local market sites implementation
(China, Denmark, UK, USA, Germany)
� Global Social Media Strategy for Bombardier Aerospace
� Community Management � Social Listening Pilot Project with
Bombardier Aerospace/Transport
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Design Define
Bombardier: An Iterative Process
Build
Test Optimize
Launch
� Briefs � Set high level
objectives � Audits (interview
process, data analysis) � Platform
evaluations � Prototyping &
testing � Final selection of
CMS � Set the final
roadmap
� Create architecture (content, infrastructure)
� Business rules definition
� Functional analysis � Visual strategy &
guidelines
� Integrate mock-ups � Develop new templates, modules
and components � Obtain iterative feedback; constant
user acceptance testing � Implement feedback for new release � Constant user acceptance testing � Ongoing content entry & QA testing
� Configure technology infrastructure
� Content migration and deployment
� Hands-on training � Deliver governance
guide & technology maintenance guide
Test
Explore
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Bombardier: Praise for the Collaboration CASE STUDIES
“w.illi.am/’s work over the past three years was flawless, and their methodology allowed us to deliver the project on time, on budget and in line with business requirements identified by Bombardier stakeholders.” Jean-François Deschênes, Web Strategy Director at Bombardier
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Hydro Quebec: Access for Millions CASE STUDIES
An efficient, responsive experience that improves communications to millions of people.
Responsible for the production and distribution of electricity for the entire province of Quebec, government-owned Hydro Quebec (HQ) employs over 21,000 people and earned a 2012 revenue of over $12 billion. As a provider of a services that touches nearly 9 million users, HQ needed a way to effectively diffuse corporate and customer messages. The HQ corporate hub consisted of 20 sites and 19,000 pages. In its redesign, we prioritized a standardized structure with an effective design for users accessing information on different devices and in different situations. Through a process of research and data analysis, we ultimately selected the appropriate technologies for HQ to efficiently manage all its sites and defined a new information architecture. Moreover, we designed in responsive and built in accordance to Quebec’s accessibility standards. Finally, we validated our product with user tests prior to launch. Results: � An improved experience for millions of users due to responsiveness & accessibility. � Standardized technological platforms for more efficient site management. � Standardized structure & design for numerous sites implemented.
Relationship since: � 2010 � We are Hydro Quebec’s digital
agency of record
Other selected projects: � Social media strategy � Social media governance � SMMS research and
recommendation � SMS strategy definition and
delivery platform � Related websites development
(“Newsroom” and “Next Generation Meters”)
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Hydro Quebec: Responsive & Accessible CASE STUDIES
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W/ Awards Contact Us Full Curriculum Vitae
APPENDIX
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Awards in 2010 • Winner of the Boomerang Award. Category: Best Web Site (Zeste,
Quebec-based Gastronomy TV Channel)
Awards in 2011 • Winner of The Flightglobal Aviation Web Awards, Category: Best Use of
Social Media (PT6 Nation, Pratt & Whitney) • Gold Prize Winner of The Hermes Creative Award, Category: Best
Microsite quality and Social Media Campaign (PT6 Nation, Pratt & Whitney)
• The Marcom Award Platinum Prize Winner, Category: Best Microsite quality and Social Media Campaign (PT6 Nation, Pratt & Whitney)
Awards in 2012 • Winner of the Mobiz Prize. Category: Ingenuity of a Mobile App
technology (App iOS Zeste) • Winner of the Public Relations Society of Quebec Prize, Category: Best
Social Media Strategy (Bombardier) • Winner of the prestigious OCTAS Award, Category: Business
Solutions- Professional Software (CAIJ Search Engine, JuriBistro UNIK)
• The Canadian Public Relations Society Gold Prize Winner, Category: Best Social Media Campaign (Bombardier, 25th anniversary project)
W/ Awards
Awards in 2013 • Numix prize finalist, Category: 360° Digital Event
Experience (OFF2013, Infopresse) • Winner of the Beauty 2.0 Award, Category: Best
Beauty Website Design (Mary Kay)
Awards in 2014 • Boomerang Grand Prize, Technological Creativity,
BU Project (www.projetbu.com)
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Thank you for your consideration! Merci beaucoup!
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li.am
/ C
onfid
enti
al
Jose
Alb
erto
Váz
quez
B
usi
nes
s A
na
lyst
Albe
rto is
an
impo
rtant
par
t of t
he c
onsu
lting
team
at w
.illi.
am/.
As a
n E
ngin
eer i
n in
form
atio
n sy
stem
s, a
Mas
ter
in b
usin
ess
adm
inis
tratio
n, a
nd a
Web
mar
kete
r, Al
berto
brin
gs a
n ex
citin
g m
ix o
f cap
abilit
ies
to th
e fir
m.
Afte
r st
udyi
ng a
nd w
orki
ng in
web
dev
elop
men
t in
Mex
ico,
Alb
erto
pur
sued
a M
BA
at C
onco
rdia
Uni
vers
ity's
Jo
hn M
olso
n Sc
hool
of B
usin
ess,
with
a s
peci
aliz
atio
n in
mar
ketin
g an
d st
rate
gy. H
e w
orke
d in
a le
adin
g gl
obal
hi
gh-te
ch fi
rm d
evel
opin
g th
e w
eb s
trate
gy, e
xecu
ting
web
mar
ketin
g ca
mpa
igns
, opt
imiz
ing
thei
r w
ebsi
te a
nd
mon
itorin
g th
eir s
ocia
l med
ia p
rese
nce.
As
part
of th
e w
.illi.
am/ c
onsu
lting
team
, he
is a
ble
to c
ombi
ne h
is lo
ve
for
tech
nolo
gy, b
usin
ess
proc
esse
s, c
onsu
lting
and
the
web
, and
is e
ager
to h
elp
clie
nts
reac
h th
eir
busi
ness
go
als
and
surp
ass
thei
r exp
ecta
tions
. PR
OFE
SSIO
NAL
EXPE
RIEN
CE
w.i
lli.
am
/ S
ince
Feb
ruar
y 20
10
Busi
ness
Ana
lyst
• An
alys
is a
nd in
tegr
atio
n of
Ado
be C
Q5
Cont
ent M
anag
emen
t Sys
tem
incl
udin
g re
quire
men
ts g
athe
ring,
sys
tem
des
ign,
dev
elop
men
t, us
er tr
aini
ng a
nd d
ocum
enta
tion
for
mul
tiple
web
site
s •
Web
site
stra
tegi
es d
efin
ition
, inc
ludi
ng c
ompe
titor
ben
chm
arki
ng a
naly
sis,
ani
mat
ing
requ
irem
ents
gat
herin
g se
ssio
ns w
ith m
ultip
le s
take
hold
ers,
cre
atin
g fu
nctio
nal s
peci
ficat
ions
, an
d pr
esen
ting
findi
ngs
to s
take
hold
ers
in m
ultip
le le
vels
•
Tech
nolo
gy a
sses
smen
ts a
nd re
com
men
datio
ns fo
r web
site
infra
stru
ctur
e •
Cont
ent m
anag
emen
t ent
ry p
roje
cts
for m
ajor
inte
rnat
iona
l com
mer
cial
web
site
s A
vern
a T
ech
nol
ogie
s 2
008 –
2010
Inte
rnet
Mar
ketin
g Sp
ecia
list
•
Led
two
web
site
red
esig
n pr
ojec
ts,
crea
ted
the
web
ana
lyti
cs s
trat
egy
and
impl
emen
ted
best
pr
acti
ces
to t
rack
RO
I for
all
web
mar
keti
ng c
ampa
igns
, im
prov
e la
ndin
g pa
ges,
opt
imiz
e th
e co
nver
sion
fun
nel a
nd im
prov
ed t
he R
OI a
naly
sis
•
Crea
ted
and
mai
ntai
ned
a B2
B so
cial
med
ia p
rese
nce,
incl
udin
g Yo
uTub
e, T
wit
ter,
and
indu
stry
sp
ecif
ic s
ocia
l pla
tfor
ms
to le
vera
ge in
flue
nce
of p
artn
ers,
clie
nts
and
new
s an
noun
cem
ents
•
Dev
elop
ed in
tern
al p
roce
sses
for
em
ail m
arke
ting
cam
paig
ns t
o nu
rtur
e sa
les
lead
s, la
unch
cor
pora
te
com
mun
icat
ions
and
pro
duct
upd
ates
, co
mpl
y to
CAN
SPAM
reg
ulat
ions
, an
d en
gage
wit
h cu
stom
ers
•
Dev
elop
ed a
nd im
plem
ente
d a
Sear
ch E
ngin
e M
arke
ting
str
ateg
y, in
clud
ing
setu
p an
d op
tim
izat
ion
of
paid
key
wor
ds c
ampa
igns
, in
dust
ry li
stin
gs a
nd c
onti
nuou
sly
impr
ove
orga
nic
sear
ch e
ngin
e re
sult
ra
nkin
gs f
or d
iffe
rent
pro
duct
s
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Your expert
C
UR
RIC
ULU
M V
ITAE
© 2
015
w.il
li.am
/ C
onfid
enti
al
Jose
Alb
erto
Váz
quez
B
usi
nes
s A
na
lyst
Albe
rto is
an
impo
rtant
par
t of t
he c
onsu
lting
team
at w
.illi.
am/.
As a
n E
ngin
eer i
n in
form
atio
n sy
stem
s, a
Mas
ter
in b
usin
ess
adm
inis
tratio
n, a
nd a
Web
mar
kete
r, Al
berto
brin
gs a
n ex
citin
g m
ix o
f cap
abilit
ies
to th
e fir
m.
Afte
r st
udyi
ng a
nd w
orki
ng in
web
dev
elop
men
t in
Mex
ico,
Alb
erto
pur
sued
a M
BA
at C
onco
rdia
Uni
vers
ity's
Jo
hn M
olso
n Sc
hool
of B
usin
ess,
with
a s
peci
aliz
atio
n in
mar
ketin
g an
d st
rate
gy. H
e w
orke
d in
a le
adin
g gl
obal
hi
gh-te
ch fi
rm d
evel
opin
g th
e w
eb s
trate
gy, e
xecu
ting
web
mar
ketin
g ca
mpa
igns
, opt
imiz
ing
thei
r w
ebsi
te a
nd
mon
itorin
g th
eir s
ocia
l med
ia p
rese
nce.
As
part
of th
e w
.illi.
am/ c
onsu
lting
team
, he
is a
ble
to c
ombi
ne h
is lo
ve
for
tech
nolo
gy, b
usin
ess
proc
esse
s, c
onsu
lting
and
the
web
, and
is e
ager
to h
elp
clie
nts
reac
h th
eir
busi
ness
go
als
and
surp
ass
thei
r exp
ecta
tions
. PR
OFE
SSIO
NAL
EXPE
RIEN
CE
w.i
lli.
am
/ S
ince
Feb
ruar
y 20
10
Busi
ness
Ana
lyst
• An
alys
is a
nd in
tegr
atio
n of
Ado
be C
Q5
Cont
ent M
anag
emen
t Sys
tem
incl
udin
g re
quire
men
ts g
athe
ring,
sys
tem
des
ign,
dev
elop
men
t, us
er tr
aini
ng a
nd d
ocum
enta
tion
for
mul
tiple
web
site
s •
Web
site
stra
tegi
es d
efin
ition
, inc
ludi
ng c
ompe
titor
ben
chm
arki
ng a
naly
sis,
ani
mat
ing
requ
irem
ents
gat
herin
g se
ssio
ns w
ith m
ultip
le s
take
hold
ers,
cre
atin
g fu
nctio
nal s
peci
ficat
ions
, an
d pr
esen
ting
findi
ngs
to s
take
hold
ers
in m
ultip
le le
vels
•
Tech
nolo
gy a
sses
smen
ts a
nd re
com
men
datio
ns fo
r web
site
infra
stru
ctur
e •
Cont
ent m
anag
emen
t ent
ry p
roje
cts
for m
ajor
inte
rnat
iona
l com
mer
cial
web
site
s A
vern
a T
ech
nol
ogie
s 2
008 –
2010
Inte
rnet
Mar
ketin
g Sp
ecia
list
•
Led
two
web
site
red
esig
n pr
ojec
ts,
crea
ted
the
web
ana
lyti
cs s
trat
egy
and
impl
emen
ted
best
pr
acti
ces
to t
rack
RO
I for
all
web
mar
keti
ng c
ampa
igns
, im
prov
e la
ndin
g pa
ges,
opt
imiz
e th
e co
nver
sion
fun
nel a
nd im
prov
ed t
he R
OI a
naly
sis
•
Crea
ted
and
mai
ntai
ned
a B2
B so
cial
med
ia p
rese
nce,
incl
udin
g Yo
uTub
e, T
wit
ter,
and
indu
stry
sp
ecif
ic s
ocia
l pla
tfor
ms
to le
vera
ge in
flue
nce
of p
artn
ers,
clie
nts
and
new
s an
noun
cem
ents
•
Dev
elop
ed in
tern
al p
roce
sses
for
em
ail m
arke
ting
cam
paig
ns t
o nu
rtur
e sa
les
lead
s, la
unch
cor
pora
te
com
mun
icat
ions
and
pro
duct
upd
ates
, co
mpl
y to
CAN
SPAM
reg
ulat
ions
, an
d en
gage
wit
h cu
stom
ers
•
Dev
elop
ed a
nd im
plem
ente
d a
Sear
ch E
ngin
e M
arke
ting
str
ateg
y, in
clud
ing
setu
p an
d op
tim
izat
ion
of
paid
key
wor
ds c
ampa
igns
, in
dust
ry li
stin
gs a
nd c
onti
nuou
sly
impr
ove
orga
nic
sear
ch e
ngin
e re
sult
ra
nkin
gs f
or d
iffe
rent
pro
duct
s
C
UR
RIC
ULU
M V
ITAE
© 2
015
w.il
li.am
/ C
onfid
enti
al
BA
M S
tra
teg
y
May
– S
epte
mbe
r 200
8
Inte
rnet
Mar
ketin
g Co
ordi
nato
r
• Co
ordi
nate
d w
ebsi
te d
evel
opm
ent
proj
ects
and
web
site
mai
nten
ance
for
mul
tipl
e to
p co
nsum
er
prod
uct
bran
ds
• Co
ordi
nate
d cr
eati
ve a
nd t
echn
ical
tea
ms
to d
eliv
er p
roje
cts
on-t
ime,
on-
budg
et
• Le
d co
ncep
tual
izat
ion
and
deve
lopm
ent
of o
nlin
e m
arke
ting
cam
paig
ns in
clud
ing
bann
er a
ds,
emai
l co
mm
unic
atio
ns,
and
in-s
ite
prom
otio
nal c
ampa
igns
S
oftt
ek
200
4 –
2005
Softw
are
Engi
neer
• Pa
rtic
ipat
ed in
the
dev
elop
men
t of
web
app
licat
ions
bas
ed in
Jav
a te
chno
logi
es
• Re
sear
ched
obj
ect/
rela
tion
al d
atab
ases
, an
alyz
ed c
ompa
tibi
lity
wit
h cu
rren
t IT
infr
astr
uctu
re,
perf
orm
ed a
ris
k an
alys
is a
sses
smen
t an
d pr
esen
ted
find
ings
to
team
•
Team
Lea
d fo
r a
R&D
pro
ject
, m
anag
ing
thre
e in
tern
s
• To
ok S
ix S
igm
a, P
roje
ct M
anag
emen
t, a
nd J
AVA
cert
ific
atio
n co
urse
s
EDUC
ATIO
N
Ma
ster
of B
usi
nes
s A
dm
inis
tra
tion
2
006 –
2008
Sp
ecia
lizat
ion
in B
usin
ess
Stra
tegy
and
Mar
ketin
g Jo
hn M
olso
n Sc
hool
of B
usin
ess
- Con
cord
ia U
nive
rsity
B.S
. In
form
ati
on S
yst
ems
En
gin
eeri
ng
2
000 –
2004
Sp
ecia
lizat
ion
in B
usin
ess
Stra
tegy
and
Mar
ketin
g In
stitu
to T
ecno
lógi
co y
de
Estu
dios
Sup
erio
res
de M
onte
rrey
(ITE
SM)
PRO
FESI
ONA
L SK
ILLS
Wor
king
kno
wle
dge
and
deve
lopm
ent
expe
rien
ce w
ith
Obj
ect
Ori
ente
d Pr
ogra
mm
ing
and
web
dev
elop
men
t la
ngua
ges:
jav
a, C
++,
PHP,
ASP
, JS
P, j
avas
crip
t, H
TML,
XM
L, a
nd U
ML
Mod
ellin
g
Expe
rien
ce a
naly
sing
and
im
plem
enti
ng C
onte
nt M
anag
emen
t Sy
stem
s: A
dobe
CQ
, Ex
pres
sion
Engi
ne,
Wor
dPre
ss,
and
Joom
la
Web
mar
keti
ng a
pplic
atio
ns a
nd t
echn
olog
ies:
Sal
esFo
rce,
Goo
gle
Anal
ytic
s, G
oogl
e Ad
Wor
ds,
YouT
ube,
Li
nked
In,
On2
4 (w
ebca
sts)
, Su
rvey
Mon
key,
Cam
paig
ner,
iCon
tact
, M
ailC
him
p, C
ampa
ignM
onit
or
LANG
UAG
ES
Flue
ncy
in w
riti
ng a
nd s
peak
ing
Engl
ish,
Spa
nish
, an
d Fr
ench
C
UR
RIC
ULU
M V
ITAE
© 2
015
w.il
li.am
/ C
onfid
enti
el
Jean
-Fra
nçoi
s G
arne
au
Use
r E
xper
ien
ce C
onsu
lta
nt
Jean
-Fra
nçoi
s’s
unus
ual b
ackg
roun
d ha
s pr
ovid
ed h
im w
ith w
ide-
rang
ing
and
solid
exp
ertis
e in
IT. H
e ha
s 14
yea
rs o
f exp
erie
nce,
initi
ally
as
a pr
ogra
mm
er, a
nd th
en a
s an
ana
lyst
and
erg
onom
ist.
He
hold
s a
bach
elor
’s
degr
ee in
com
pute
r sci
ence
from
Uni
vers
ité d
e La
val a
nd h
as s
tudi
ed e
-com
mer
ce a
t the
mas
ter’s
leve
l.
Jean
-Fra
nçoi
s pr
evio
usly
wor
ked
for N
stei
n on
man
date
s th
at m
ainl
y in
volv
ed c
usto
miz
ing
cont
ent m
anag
ers
for
publ
ishi
ng b
usin
esse
s su
ch a
s G
esca
, Im
priM
edia
and
Ree
d.
Acco
rdin
g to
Jea
n-Fr
anço
is, “
IT s
houl
d be
a to
ol, n
ot a
puz
zle.
” Thi
s is
why
he
adap
ts w
ebsi
tes
for t
he u
ser’s
ne
eds.
Jea
n-Fr
anço
is’s
tech
nica
l bac
kgro
und
is b
ehin
d hi
s un
ique
app
roac
h to
dig
ital p
roje
ct d
esig
n.
At w
.illi.
am/,
Jean
-Fra
nçoi
s ha
s ho
ned
his
expe
rtise
on
the
UX
team
. EX
PERT
ISE
User
Exp
erie
nce
x N
eeds
ana
lysi
s x
Moc
k-up
s an
d pr
otot
ypin
g x
Heu
ristic
eva
luat
ion
x U
ser t
ests
x
Info
rmat
ion
arch
itect
ure
Web
Tec
hnol
ogie
s
x H
TML
x Ja
vaS
crip
t/jQ
uery
x
CS
S
x P
HP
x
XM
L/XS
LT
Oth
er T
echn
olog
ies
x V
isio
x
Axu
re R
P
x Ja
va/J
SP
x
C++
x
C
PRO
FESS
IONA
L EX
PERI
ENCE
Ja
nuar
y 20
09 to
pre
sent
w.i
lli.
am
/
User
Exp
erie
nce
Cons
ulta
nt
Achi
evem
ents
Fond
de
solid
arité
FTQ
x
Heu
ristic
eva
luat
ion
of th
e co
ntrib
utio
n pr
oces
s
x O
ptim
izat
ion
of p
roce
ss d
esig
n x
Wire
fram
e de
velo
pmen
t
Mar
y Ka
y
C
UR
RIC
ULU
M V
ITAE
© 2
015
w.il
li.am
/ C
onfid
enti
el
x In
form
atio
n ar
chite
ctur
e de
velo
pmen
t for
e-c
omm
erce
and
cor
pora
te w
ebsi
te
x W
irefra
me
deve
lopm
ent f
or e
-com
mer
ce a
nd c
orpo
rate
web
site
x
Dra
fting
inte
rface
spe
cific
atio
ns
x D
evel
opin
g in
tera
ctiv
e pr
otot
ype
to re
desi
gn m
obile
and
tabl
et a
pplic
atio
n x
Heu
ristic
eva
luat
ion
of th
e pu
rcha
se p
roce
ss
x W
irefra
me
deve
lopm
ent f
or th
e pu
rcha
se p
roce
ss
Casc
ades
x
Info
rmat
ion
arch
itect
ure
deve
lopm
ent
x W
irefra
me
deve
lopm
ent f
or th
e co
rpor
ate
site
and
pro
duct
cat
alog
ue
CAIJ
x
Use
r tes
t mod
erat
ion
Cera
grès
x
Con
text
-bas
ed in
vest
igat
ions
and
obs
erva
tions
x
Dev
elop
ing
conc
epts
for d
igita
l pro
duct
s
Coge
co
x C
onte
nt in
vent
ory
x In
form
atio
n ar
chite
ctur
e de
velo
pmen
t x
Wire
fram
e de
velo
pmen
t (ap
plic
atio
n an
d in
form
atio
nal)
x In
tera
ctiv
e pr
otot
ype
deve
lopm
ent (
appl
icat
ion
and
info
rmat
iona
l) x
Use
r tes
t pla
nnin
g an
d de
velo
pmen
t x
Use
r tes
t mod
erat
ion
x A
naly
sis
and
deve
lopm
ent o
f rec
omm
enda
tions
in th
e fo
rm o
f tes
t rep
orts
x
Dra
fting
func
tiona
l spe
cific
atio
ns
DuPr
oprio
x
Use
r tes
t ana
lysi
s pl
anni
ng a
nd d
evel
opm
ent
Hydr
o-Q
uébe
c x
Info
rmat
ion
arch
itect
ure
deve
lopm
ent
x W
irefra
me
deve
lopm
ent
x In
tera
ctiv
e pr
otot
ype
deve
lopm
ent (
resp
onsi
ve w
eb d
esig
n: c
ompu
ter,
tabl
et a
nd m
obile
) x
Use
r tes
t pla
nnin
g an
d de
velo
pmen
t x
Use
r tes
t mod
erat
ion
x A
naly
sis
and
deve
lopm
ent o
f rec
omm
enda
tions
in th
e fo
rm o
f tes
t rep
orts
Nst
ein
Tec
hn
olo
gie
s/O
pen
Tex
t 20
05 to
201
1
UX D
esig
ner
x An
alys
is o
f us
er n
eeds
in t
he f
ield
of
know
ledg
e m
anag
emen
t an
d on
line
cont
ent
man
agem
ent
x H
uman
-mac
hine
inte
rfac
e de
sign
for
ric
h w
eb a
pplic
atio
ns
C
UR
RIC
ULU
M V
ITAE
© 2
015
w.il
li.am
/ C
onfid
enti
el
x W
iref
ram
e an
d in
tera
ctiv
e pr
otot
ype
deve
lopm
ent
x U
ser
test
dev
elop
men
t an
d ex
ecut
ion
and
heur
isti
c ev
alua
tion
exe
cuti
on
x Ri
ch w
eb a
pplic
atio
n de
velo
pmen
t x
Coor
dina
tion
of
soft
war
e de
velo
pmen
t ac
tivi
ties
bas
ed o
n th
e Sc
rum
met
hodo
logy
Cir
an
o
2002
to 2
005
Rese
arch
Offi
cer
x Bu
sine
ss a
naly
sis
in t
he a
rea
of r
esea
rchi
ng a
nd m
atch
ing
requ
ests
for
pro
posa
l
x H
uman
-mac
hine
inte
rfac
e de
sign
in a
web
env
iron
men
t x
Nav
igat
ion
arch
itec
ture
des
ign
Cy
bec
tec
(Coo
per
In
du
stri
es)
1997
to 2
001
Prog
ram
mer
-Ana
lyst
x Fu
ncti
onal
ana
lyse
s an
d so
ftw
are
arch
itec
ture
for
dev
elop
ing
real
-tim
e an
d em
bedd
ed s
yste
ms
x
Hum
an-m
achi
ne in
terf
ace
deve
lopm
ent
in a
Win
dow
s en
viro
nmen
t x
Hum
an-m
achi
ne in
terf
ace
deve
lopm
ent
in a
web
env
iron
men
t x
Embe
dded
sys
tem
dev
elop
men
t x
Test
dev
elop
men
t an
d ex
ecut
ion
to v
alid
ate
impl
emen
tati
ons
EDUC
ATIO
N AN
D PR
OFE
SSIO
NAL
TRAI
NING
HEC
Mon
tréal
20
01 to
200
2
Mas
ter o
f Sci
ence
, e-c
omm
erce
SP
OKE
N AN
D W
RITT
EN L
ANG
UAG
ES
Fren
ch, E
nglis
h