Involving Owners in Involving Owners in CMAA ChaptersCMAA Chapters

How focusing on owners How focusing on owners will pay off for your business,will pay off for your business,

your chapter, and your chapter, and your association.your association.

A Growing Owner Presence

About 1,200 CMAA members – roughly About 1,200 CMAA members – roughly 20% – are owner-affiliated.20% – are owner-affiliated.– 38 owner organizations38 owner organizations– 3 “large” owner organizations3 “large” owner organizations

Owners turn to CMAA for help in delivering Owners turn to CMAA for help in delivering their projects.their projects.

Their membership benefits service Their membership benefits service providers, too.providers, too.

The Value Proposition

Why should an owner join CMAA?Why should an owner join CMAA?

What do owners want from CMAA? From What do owners want from CMAA? From the chapter?the chapter?

How can chapters reach out and help? How can chapters reach out and help?

Key Values to Owners

Standards of PracticeStandards of Practice– Helps owners know what to expect from CMsHelps owners know what to expect from CMs– Serves as a guide to successful projectsServes as a guide to successful projects

Code of EthicsCode of Ethics– Assures transparency and confidenceAssures transparency and confidence

Certification Certification – Identifies the most qualified and experienced Identifies the most qualified and experienced

CMsCMs

Meeting Owner Needs

EducationEducation

NetworkingNetworking

Access to potential bidders/consultantsAccess to potential bidders/consultants

Info about latest trends in the marketInfo about latest trends in the market

Education

Provide training at a discount for Provide training at a discount for owners/organizations.owners/organizations.

Tailor content of training to owner needs.Tailor content of training to owner needs.

Make it convenient – Online webinars, Make it convenient – Online webinars, lunch/breakfast meetings, etc. lunch/breakfast meetings, etc.

Take training opportunities to them – Go to Take training opportunities to them – Go to the owner’s offices to train staff.the owner’s offices to train staff.

Networking

Invite owners as guests to chapter events Invite owners as guests to chapter events – golf tourneys, awards dinners, etc. – golf tourneys, awards dinners, etc.

““Owners’ nights” – very popular.Owners’ nights” – very popular.

Consider special fees for owners at Consider special fees for owners at meetings and events.meetings and events.

Include owners on chapter BoardInclude owners on chapter Board

Access

Consider having owners host chapter Consider having owners host chapter meetings at their officesmeetings at their offices

Invite owners to present info about their Invite owners to present info about their upcoming projectsupcoming projects

Offer owners “roundtable” venue to Offer owners “roundtable” venue to express what they need/expect.express what they need/expect.

Use honorary and trial owner Use honorary and trial owner memberships to invite participationmemberships to invite participation

The Latest Market Info

Share CMAA publicationsShare CMAA publications

Put owners on your chapter newsletter Put owners on your chapter newsletter distribution listdistribution list

Pass on news items, research reports, Pass on news items, research reports, content from national conferences, etc. content from national conferences, etc.

Use social media – listserves, Twitter, Use social media – listserves, Twitter, Facebook, etc. – to link owners to sources Facebook, etc. – to link owners to sources of new info.of new info.

The Bottom Line

Create a comfortable, productive Create a comfortable, productive conversation between owners and CMsconversation between owners and CMs

Recruit owners as Recruit owners as leadersleaders of your chapter. of your chapter.

Involve owners in all of your activities, not Involve owners in all of your activities, not just special events.just special events.

Build relationships that are good for Build relationships that are good for business, good for owners, good for the business, good for owners, good for the chapter and good for CMAA! chapter and good for CMAA!

Questions/DiscussionQuestions/Discussion