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Sponsor’s Report

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We at INZBC are proud to be associated with our sponsors, who had supported us at every step. We acknowledge their support

and would like to than all of them for making this Summit a success.

Our Sponsors

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About The Summit

The INZBC Summit was held on 8th July

2014.

Venue: Pullman Hotel, Auckland.

The day was divided into 2 parts:

Summit: from 9am to 3pm; which

included series of speakers talking on

various subjects concerning the

industry and India-NZ trade.

Gala Dinner: Celebrating the 25 years

of INZBC.

The overarching theme was:

Business Beyond Barriers.

The Event

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The Speakers

The Summit drew some of the finest speakers from all sectors. The

was a good representation of the Government, with Trade Minster,

Hon. Tim Groser and Minister for Economic Development, Hon. Ste-

ven Joyce, taking centre-stage in the day.

There was a fair representation from the governance side with NZTE,

Education NZ , MFAT and other government agencies participating.

From the private sector, we had speakers from Finance, Banking,

Dairy and NZX.

The speakers gave presentations on their perspective of doing trade

with India.

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The Speakers

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The Gala Dinner

PM John Key, along with INZBC EC members releasing a special commemorative stamp, to mark 25 years of INZBC .

PM John Key with Sir Richard Hadlee and INZBC

Chair, Sunil Kaushal along with the ICC World Cup

Trophy 2015

Lighting of the Lamp ceremony

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The Audience

The Summit saw a great turnout with representatives from more than 110 companies attending.

Delegate profile included:

Delegates from corporate houses

Entrepreneurs

Industrialists

International traders

Education providers, etc.

Representing more than 110 companies

Around 300 delegates

attended the event.

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Marketing Deliverables

Website

www.inzbusinesssummit.com

We created a micro-site for the Summit, to enhance the user experience and branding of the event.

All the information about the event, including purchasing of tickets could be done from this one site.

We had a special thank you page for our sponsors! And the sponsor logos were displayed on the homepage.

From June—July 2014, we got:

1,358 Sessions

from 821 Users

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Marketing of the event

Social Media

We used social media to get our message across the spectrum.

There was a great engagement that we got from our members and summit delegates.

Through Linkedin, we

reached around 2000k

impressions on posts.

Facebook engaged

more than 600 people

during the summit

period.

Period for analysis: 1 June 2014— 31 July 2014

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Marketing of the event

Paid Media

We did a couple of spots over a week and 2

phone-ins on the breakfast show, to promote the

event.

We used paid media for a tactical approach.

All paid media was directed in the last week of registrations, to drum up the publicity, even as we had almost booked out the capacity by that time!

We covered:

Digital

Print

Radio

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Media Reports

… and we made

Headlines!

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read

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Media Reports

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Media Reports

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Media Reports

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Survey Feedback

We did a post-event survey to find out how did the delegates like the Summit, and what was their take away. We did a qualitative analysis by creating a Word-Cloud of the feedback. And here is what we got: Majority of respondents used the terms: India, NZ, Business, Speakers… Which are the key areas, the Summit worked on! [What is a Word Cloud? It’s an image composed of words used in a particular text or subject, in which the size of each word indicates its frequency or importance. ]

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Benefits to our Sponsors

Some Key benefits to our sponsors include:

Thought leadership in the space of India-New Zealand Business relations

Being a part of a landmark industry event.

Great networking opportunities, with Industrialists, Policy makers, Entrepreneurs, Corporates, Exporters, etc.

Get noticed in media and enthusiasts in this area of work.

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Summit 2015

Summit 2015 is coming soon: want to be a part of it?

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SUMMIT 2015 COMING SOON