IoT Services, and then? HfS research believes that there are 5 components to the IoT Services value chain today available from service providers. There is IoT Consulting, which includes planning, technology road mapping, governance strategies and custom app development. IoT Enablement that encompasses product engineering, sensor development, software engineering, embedded technologies and security services at the device layer. We also include IoT Connectivity, which brings together network engineering, implementation and security.

There is also IoT Integration for databases, SI, analytics implementation and application modernization. Finally, IoT Management services, which include device management, cloud hosting, network and data management. It is a complex value chain that typically requires the coordination of many partners to deliver a complete system, which is a theme we return to again and again in assessing the state of the market in this Blueprint. The above mentioned comes from an article of HfS Research same as the graph chart. However they only illustrate IoT Services. and there is a war out there of companies that try first to understand what IoT is and does, and then what of the 5 types of components they require. My view is that what is missing is a company that advises them on customer centricity. Because if we do not put the end users at the center of IoT, we are missing a big part of the picture, same as when companies in 90`s were racing to buy CRM solutions until someone started asking question on what was the purpose and eventually the ROI of all these IT investments. in a similar way, companies are facing fear of missing out, and on the hand they have not realized what is critical or of importance to their customers, and what end users` services are

useful and might generate demand, and/or retain customers. HfS believes that service providers that want to make the most out of investments in IoT going forward should: • Build out Design Thinking and Systems Thinking skills to create new more business outcome based IoT projects and deployments. • Learn to partner better both within the service providers, with enterprise clients and across the IoT ecosystem. • Integrate internal silos so that IoT skills don’t become buried inside of practice areas that are isolated from broader developments in process, mobility, design, analytics, engineering and cloud capabilities in the service provider. • Finally, recognize that not every IoT investment will meet its goals in these early days and not every client project or co-investment opportunity will create a repeatable asset for other clients. Right or wrong, the majority of these investments in IoT would require business KPIs as a whole for the company, and truly marketing kick-ass skills to know how to prioritise them and to market them to the the target consumer segments. This is really missing from otherwise a well-structured article by Charles Sutherland of HfS Research. I have been receiving requests so many times across a plethora of industries:

1) What IoT is, and 2) What it can do for their company. And my second answer addresses always first what it can do for their customers (and prospects) aligned with the business KPIs of their company. marketing should be advising IT on IoT, and not IT asking Marketing at the very end: "what can we do with all these components we purchased". Total customer centricity should govern these decisions. - See more at: http://www.horsesforsources.com/hfs-iot-blueprint_100315#sthash.6Sf6UrRH.dpuf  Main  Topic:  Technology.  Secondary  topics:  IoT.  Tag  words  for:  Marketing,  Technology,  Consumers,  IoT,  Technology  Services,  Disruptive  Technologies  Date:  Nov  7th  2015    Number  of  cumulated  views:  288    Number  of  cumulated  Likes:    8