S

iOhealthWORKOUT / EAT HEALTHY / PAY LESS

PROBLEM: BURNING CASH NOT

CALORIES / ROTTEN

TOMATOES!

20 : 1

LET’S DIG DEEPER

S Buying and eating organic is too expensive

S No motivation for physical activity

S Organic stores not reaching efficiently

S Customers have no active role in pricing

S Fitness trackers get you no benefits

SOLUTION: PERSONALIZED

PRICES BASED ON ACTIVITY

CASE STUDY

WORKING PROTOTYPE

ARCHITECTURE

Places API+ Leaderboard SE

+

iOhealth{

type: “user”,id: device.UUID,attributes:

age: 31,sex: Male.height: 189,Weight: 87,steps_average: 1850.25,steps_today: 2342

}

MARKET SIZE

S Per capita estimates:

20$ Spain > 200$

Switzerland

GO TO MARKET STRATEGY

Prototype to MVP

6 months

Partnership with

payment handlers

Expenses 150k euro

Year 1

Profit from transactions

Market share 0.25%

Over 0.5M euro income

Year 2

Profit from transactions

and stores

Market share 1%

Over 4M euro income

BENEFITS

US

S Potential for

expansion

S Financial

S Data

STORES

S Live feedback

S More profit

S New target

groups

S Free App

USERS

S Personal

prices

S Motivation

S Free App

PARTNERS

S Share in

transactions

COMPETITION

S Fitcoin (the Chaotic Moon Studios)

doesn’t apply to food

S Large variety of personal fitness trackers

no additional benefits

S Food apps

no personalization, no discounts,

no physical activity needed

S dusan randjelovicnerdy guy,

app development,

system integration

S nadja mrvaljeviccutie

personal diet expert

S nenad forkapicbaldy guy

food industry management

WE NEED YOU!

Your help!

iOhealth data S FIWARE open

calls

S Health

S Insurance

S Payment industry