beyond landing pages

7 Capabilities that Elevate Landing Pages and Turn Click Throughs into Breakthroughs.

Discover 7 capabilities that elevate the cliché landing page to something else entirely—an extraordinary user experience that looks better, works better and converts better than anything you’ve launched before.

The click through is the first moment of truth in digital marketing. People judge the quality of your post-click experience within 1/20th of a second, and a great first impression will lift their perceptions of your brand for everything that follows.

ion lets you:

• Make beautiful experiences with flexible templates tailored to your brand standards

• Use 60+ “quick start” pre-built experiences, from landing pages to microsites, mobile and more

• Drag-and-drop interactive content like rotators, lightboxes, layered content, and tabs on to any page

Impress Instantly—Make Your First Impressions “Wow”1.

Call 1.888.466.4332 or +1.561.394.9484 or visit ioninteractive.com to learn more.

You can only go so far testing headlines and button colors. Experimenting with bigger things—like concepts, offers, page designs, and audience segmentation—is how you really move the needle. Safely launch bold ideas as independent new pages (still under your domain) where you can completely control the flow of traffic.

ion lets you:

• Split-test any two (or more) post-click experiences against each other on each unique traffice source

• Apply multivariate testing to refine the optimization of the champions

• Achieve significant lift in your lead generation and customer acquisition programs—57% of ion customers report more than a 300% improvement in marketing performance

Experiment Boldly—Easily Test Big Ideas for Big Wins

“Different sources of traffic have different behaviors. With ion, it’s nice to be able to break out traffic as you want.”— Paychex

The typical cookie-cutter landing page is a dead end—a “take it or leave it” stand-off (and 98% of people leave it). Instead, stand out from the competition—warmly embrace visitors with more meaningful post-click experiences: microsites, wizards, web apps, and multi-page touchpoints.

ion lets you:

• Launch multi-page post-click experiences as easily as single-page landing pages

• Add app-like functionality to your experiences with no coding or technical expertise

• Pass along the behavioral choices visitors make to marketing and sales downstream

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Call 1.888.466.4332 or +1.561.394.9484 or visit ioninteractive.com to learn more.

Engage Deeply—Break Out of the Ordinary 1-Page Box

Agile marketing shortens the time-to-market feedback loop. Brainstorm an idea in the morning, launch it to the world that afternoon. Quickly see results and iterate improvements. Scale up winners as easily as dialing a knob. Avoid getting bogged down in dependencies on IT staff, web developers, or design resources. And empower anyone in marketing to do this.

ion lets you:

• Monitor real-time analytics that immediately inform you of results and auto-optimize winners

• Scale up any post-click experience to handle millions of visitors with our high-throughput infrastructure

• Organize portfolios for multiple groups to share these capabilities without contention

Move Swiftly—Eliminate Bottlenecks and Empower Marketing

There are three keys to delivering highly relevant post-click experiences. Create specific experiences for specific opportunities. Leverage context and visitor profiles to dynamically personalize those experiences. And respond intelligently to visitors‘ choices—both immediately and in subsequent interactions.

ion lets you:

• Efficiently manage hundreds or even thousands of context-specific experiences

• Apply rules to dynamically personalize visitor experiences without any coding

• Seamlessly exchange visitor profile data in and out of these experiences

Target Precisely—Deliver the Right Experience to the Right People

“ion’s platform gives us incredibly fast speed-to-market and learning.”— American Greetings

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Call 1.888.466.4332 or +1.561.394.9484 or visit ioninteractive.com to learn more.

Play Nicely—Boost the Performance of Existing Marketing Software

Drive more leads to your CRM. Improve conversion rates on your email marketing and marketing automation programs. Test new hypotheses inspired by your big data analytics. Great post-click experiences help you generate more value from your other marketing software investments.

ion lets you:

• Configure highly flexible interconnections once and then leverage them everywhere

• Integrate with Salesforce, Marketo, Eloqua, Pardot, Aprimo, Act-On, Demandbase and more

• Rely on enterprise-class security and 99.99% uptime reliability

“ion’s platform give us the ability to optimize pages with real-time responsiveness.”— Western Union

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Connect Everywhere—Captivate on Mobile, Touch and Desktop

Your best prospects may arrive from any device: desktop, laptop, smartphone, tablet, phablet, or a new form factor sure to emerge in the near future. At a minimum, you need to deliver good post-click experiences on all of them. But to be truly great, you can leverage their device as a signal of context—and tailor their experience accordingly.

ion lets you:

• Use device detection and geolocation to dynamically enhance user experience

• Provide app-like experiences and “touch” interfaces for smartphone users

• Engage responsive design templates to adapt content to many devices

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Call 1.888.466.4332 or +1.561.394.9484 or visit ioninteractive.com to learn more.

Turning click throughs into breakthroughs.

Call 888.466.4332 or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted:

Go beyond landing pages.

Turn your click throughs into business breakthroughs with ion.

90% of our customers report positive ROI. 73% report 100% or greater conversion rate improvement. And 95% would happily recommend us. Join them!

Next steps for you to go beyond landing pages:• Post-click, case studies, test results, best practices and more—it’s all on our blog.

• Check out all the free webinars and white papers in our library.

• Join us for a live demo and see how our customers make it happen using the ion platform.

• Ready for more? Let’s talk!

Join customers like these that are

transforming their landing experiences,

their results and their ROI with ion.