ion* - the right moo chennai · pune / bengaluru / hyderabad / chennai –phase -1. ... *...
TRANSCRIPT
Presenting the makers of The Right Moo
ARROW LINE ORGANIC PRODUCTS PVT. LTD.
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Vision
Healthier ideas for today’s lifestyle.
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Confidential. Please do not copy or forward. Copyright – Arrow Line 2016
Mission
4
To be a Pioneer in bringing innovative and healthier Organic FMCG products for today's generation.
2016 - Set new standards in Indian Certified Organic FMCG Sector in quality products and delivery – Farm to Fork
2017 - Be the quality Pioneer & Leader in Indian Organic FMCG products sector
2020 - Be one of the top Organic FMCG Product companies in Asia
About Us
We at “The Right Moo" offer Milk based products with Certified organicprocess & ingredients which have enriched taste and health benefits.
We serve the Organic Products to consumer in our Self – Styled outlets
About - People Process & Products
Our goal at The Right Moo ,
• To provide an outstanding experience for each guest that visit us and inorder to execute our goal, we have a highly motivated and talented peoplein place.
• To successfully fill the role of counter sales staff, we ensure that the attitude, behaviors, skills, and values are maintained.
• Trained to maintain exceptional levels of customer service.
• The people are trained & can respond to all challenging work situations with passion in delivering exceptional levels of customer service.
• Our seasonal range of products specially in ice-cream will be based on Organic certified fruit availability .
Current Scenario
• Health & Nutrition- are need of the Hour
• “Crowded Me too brands” available through parlor of various brandsserving product made through adulterated milk base. These degeneratehealth & wellness of end consumer over a period of time.
• Most of the menacing diseases exists due to consumption of adulteratedmilk & milk based products
• Looking great - is the current scenario of brands, where end consumer isaware that what he/she is consuming without risking his/her health
• A good choice is never easy to find even if you are willing to pay the price
“The Right Moo” is Offering….
Organic Certified, Healthy and Nutritious – Veg Ice Cream with innovative flavors,served in a clean and sanitized environment apart from other packed milkproducts.
Right Moo spreads Health & Wellness among people by offering them Organic Ice Cream/Shakes/Smoothies/Milk based beverages & various other innovative Product Categories.
Right Moo – QA & SOP – Monitors Nutritional & taste values with traceabilityto every batch until raw materials which are certified organic produced inOrganic manufacturing approved process.
Right Moo is planning to give innovators, startups and existing growth oriented business persons a platform related to any background to showcase their skills & talent to the like-minded people.
Our USP
All Organic certified, No non certified natural or artificial ingredients.
First time Organic – Natural – Veg - Ice Creams in India at every neighbourhood
Fair Selling Price for the quality of price – Indexed to Current non organic Premium brand parlours
We are unique - offer certified organic fruit based organic ice cream
We offer only natural FLAVOUR certified organic based ice cream
Health benefit - Omega 3, other health & wellness in every indulgence of our products.
• Organic Ice cream - 20 flavours + Seasonal fruit ice cream
• Organic Milk shakes - 10 flavours
• Organic Smoothies - 10 flavours
• Organic Chocolates bar and Gift chocolates - 10 Types
Parlour Organic Product range
Parlour Flavour Range
• Tender coconut• Mango• Chickoo• Papaya• Pineapple• Toasted almond• Strawberry• Chocolate
Seasonal
• Custard Apple• Anjeer• Lychee• Black grapes• Guava• Black jamun
Standard
• Choco Chips• Coffee• Coffee walnut• Kesar pista• Black current• Blueberry• Raspberry• Mulberry
other
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Retail Products
PHASE - 1Milk• UHT Organic Milk • Break Fast Milk Milk Beverages • Cold Coffee• Fruit Shakes• SmoothiesFresh & Bakes • Ice Cream • Cookies • Curd • Panner Refreshments• Flavour Milk. • Lassi• Butter milk • Juices• Instant Coffee• Tea• Coconut Water
PHASE - 2• Biscuits• Pastas• Brown Bread-Whole grain and Plain
Functional Milk beverage • School Moo - Children protein shake• Rush Moo - Adults protein shake• Gym Moo - Gym goers protein shake• Protein SmoothiesBaby Food Supplements • Infant and baby powder.Indulgence Gifts • Exotic Chocolate Gift packs• Collection series Chocolate gift packs• Chocolate bars.
Confidential. Please do not copy or forward. Copyright – Arrow Line 2016
OrganicMilk
Breakfast Milk
Net Content: 1Ltr Tetra Pack
MRP: Rs.195/-
UHT Milk
Net Content: 1Ltr Tetra Pack
MRP:Rs.110/-
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Cold Coffee
Net Content: 240ml
MRP:Rs.80/-
Aamras
Net Content: 1Ltr Tetra Pack
MRP:Rs.195/-
Net Content: 200ml
MRP:Rs.30/-
Lactose Free Milk
Milk Beverages
Smoothie
Net Content: 325 ml
MRP:Rs.110/-
Cont’d..
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Sweet Lassi
Net Content: 200 ml Tetra Pack
MRP: Rs.30/-
Net Content: 200 ml Tetra Pack
MRP: Rs.30/-
Butter Milk
Flavor Milk Shake
Net Content: 200 ml Tetra Pack
MRP: Rs.40/-
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Regular & Low fat Curd
Net Content: 200gms
MRP: Rs.33/- Net Content: 200gms
MRP: Rs.38/-
Regular & Low fat Paneer
Net Content: 200gms
MRP: Rs.125/-
Net Content: 200gms
MRP: Rs.140/-
OrganicFresh Products
Net Content: 125 ml
MRP: Rs.75/-
Net Content: 500 ml
MRP: Rs.300/-
Ice-cream
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OrganicHigh Protein Shakes
Organic
School Moo
(30% of daily need of Protein, Calcium, Iron, Vit A,B & D.)
Net Content: 200 ml Tetra Pack
MRP:Rs.50/-
Rush Moo
Meal Shake For Adults
Net Content: 325 ml Can
MRP:Rs.100/-
Gym Moo
High Protein Shake
Chocolate Flavour
Net Content: 325 ml Can
MRP:Rs.110/-
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Organic Chocolates
Bars & Gift Boxes
Dark Chocolate White Chocolate Assortment
Milk Chocolate Ultimate Dessert TrufflesTRUFFLE PRALINES
(Collaboration with CACOBEAN SWISS CHOCOLATIER AG,SWITZERLAND)
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ChocolateTins
Dark Chocolate StripsWith Mint filled
MRP: Rs.800/-
Milk Chocolate StripsWith Coffee filled
MRP: Rs.800/-
Dark Chocolate StripsWith Mint filled
MRP: Rs.800/-
(Collaboration with CACOBEAN SWISS CHOCOLATIER AG,SWITZERLAND)
Confidential. Please do not copy or forward. Copyright – Arrow Line 2016
Organicfresh
Cow Ghee
Net Content: 500 ml
MRP:Rs.650/-
THE BUSINESS DESCRIPTION
Ice cream parlours located in leased space at Delhi / NCR / Mumbai / Pune / Bengaluru / Hyderabad / Chennai – Phase -1.
Estimated opening date is July ‘15th 2016 based on solid market research
MARKET ANALYSIS
• Organic Industry has registered 400% growth in last ten years. Is expected to grow at 35% year on year.
• Organic dairy based products are the only gap available now – The RightMoo – is the brand of choice by default which will be available PAN India.
• Premium, natural based Ice-Cream market in India is expected to grow by atotal of 40% YOY between 2016 and 2020
• Ice cream Consumption among children of age 5 to 15 is 60 % andconsumption among adults is 30 %.
• Sales will also be generated with other products of Indulgence, Health &wellness.
BUSINESS OBJECTIVES
Pan India Parlor presence of 150nos.
Cities of Focus - Delhi, NCR, Chandigarh, Ludhiana, Mumbai, Pune,Nagpur, Ahmedabad, Surat, Hyderabad, Bengaluru, Chennai &Ernakulam.
Cash break-even of parlor by the end of its first year of operations.
Increase in profit by 10% each year.
BUSINESS OPERATIONS
The operation will be described
Marketing
Competitive analysis.
Legal structure
Management expertise
Support personnel
Financial Information.
MARKETING
Promotion
Neighborhood activities
Health awareness on organic wellness
Awareness through social activities
Advertisement
Sign-boards
Print and digital media
Awareness through PR column & endorsement
Interest Creation
Desire Creation
Result oriented to the targeted consumer
COMPETITIVE ANALYSIS
• No direct competition also not envisaged for few years .
• Index major competitors – Ice cream Parlor
– Baskin Robin
– Ibaco
– Arokya Fresh
– Natural
– Giani
FINANCIAL INFORMATION
All the figures (except fees) are approximate and will vary as per the size of the outlet.
* TPMreserves the right to change the investment without prior notice.
* Projected investment does not include the cost of real estate, rent deposit, brokerage, etc.
* Miscellaneous Licenses are extra which franchisee will be borne.
* Service tax as applicable.
Kiosk Parlour
Area Requirement Sq ft 150 - 175 450 to 550
Frontage 12 * 10 / Island Sq Ft 15 - 24 Fq ft
Approximate Investment 10 -12 Lac 20 - 25 Lac
Gross Margin Ice cream 45% 45%
Gross Margin Products 0% 20%
Site Development 0 1,00,000
Interiors & Branding 3,00,000 6,85,000
Equipment 3,00,000 4,50,000
Furniture 0 10,000
Local Purchase Items 25,000 75,000
Security Deposit ( Refundable) 35,000 75,000
Franchisee Fees*(Includes store opening, marketing, project consultancy,training fees)
1,00,000 1,75,000
POS fees (Software Fees) 30,000 30,000
Service Tax As applicable As applicable
TOTAL INVESTMENT (approx.) 7,90,000 16,00,000
Projected / dy sales 14,000 42,000
Month 4,20,000 12,60,000
Gross Margin 1,89,000 5,04,000
OP Cost @ 30% (incl Stock) 1,26,000 3,78,000
Net Margin (Val) 63,000 1,26,000
Net Margin % 15% 10%
ROI 96% 95%
150 – 500sqft in customer foot fall neighbourhood / malls / food court / ITSpaces depending on model.
Display parlour freezer, Freezer, Visi Chillers, Microwave oven, Blenders, WaferBakers, mixers & product display racks .
Parlour will have upto 50 seats.
Interior design for execution as provided by principal
Franchisee Fee 1 lac / 1.75 lacs
Refundable Security deposit Rs.35,000 / Rs.75,000 depending on model
6 member Staff including Manager
(entrepreneur driven Parlour is preferred)
Infra , Security and Deposit/Guarantees
Will engage outlet all day.
Outlet will have potential to sell in winter also.
Outlet from 10 AM will sell our over 55 Organic Product SKU.
Double earning potential – Since outlets also sell Non – Ice ream Productrange.
Expected Sale value per day Rs 14,000 / 42,000 – over 4 – 6 monthsperiod depending on model
We guarantee 24% annualized return on investment in first year ofoperations.
Investment depending upon model ranging from approx. Rs. 10 - 25 lacs.
Benefits of Franchisee
Does franchising have a strong future?Absolutely! Small businesses are the backbone of India, where the brand- driven
culture is on the rise. As an entrepreneur, control your destiny & future. Concept of franchising growing strong for Indian start up brands with a
difference & is becoming stronger every day!Why should I choose a new franchise brand over established brands? Success & Strength of a franchise comes from experience in the industry. We are also able to provide ongoing support services from industry
professionals. We offer continuing development opportunities for personal and
professional growth. Lesser Investments for a franchisee from the financial hardship of paying
huge franchise & royalty fees for established brands. Higher growth with product of changing needs for Customer. Higher bonding with direct brand principals You are our brand ambassador too ….
The Right Moo – Difference
Made fresh daily, The Right Moo’s Signature products are created on the
premises, with highest-quality proprietary ingredients
Completely Organic, Strict QA SOP to ensure till end consumer.
Indulge in quality taste of Organic wellness.
Low unit investment as compared with index competitors
Round the clock & year earning proposition by product spread &
assortment.
Cost Effective Unit Investment
Low Unit Investment,
Quick Build – out,
Scalable Model.
Multiple franchise
Kiosk model
Great Fit for all International Locations
Process
What is the process for becoming a
Right Moo Franchisee?...Complete and submit a franchise inquiry form and application
Receive a uniform franchise offering circular as applicable
Obtain preliminary approval
Begin the site selection evaluation
Complete the Right Moo approval process
Once a lease is signed, you will receive store design and floor plan
Permitting and construction occurs
Attend training (often coinciding with construction)
Pre-opening marketing and hiring
Grand opening
: 1800 2000 857: [email protected]