ios data analytic report q2 2011

Note Analytic data based on 3000 Mainland iOS apps from Umeng platform, from January to July 2011. This Umeng data analytics report provides insights into data trends that bring value to mobile developers and mobile businesses.

The major findings are • By the end of July 2011, iPhone 4 is far above others, taking 83.4% share in all the iOS devices

while iPad2 grew rapidly up to 59.8% share among the iPad devices. iPad2(GSM) has not been

released in China, yet it still hit 15% device share.

• iOS 4.3 became the mainstream iOS version, increasing from 0.5% to 69.3% in 7 months. New

iOS version easily surpassed old iOS version around the first month according to the data.

• Like Android’s data, Guangdong, Beijing, Shanghai, Zhejiang and Jiangsu contributed 50.5% of

iOS users in China. Unlike other regions, Android phone is more popular than iPhone in

Guangdong. Beijing and Shanghai is the most popular iOS user region, with every 8-9 people

own a iOS device.

• Business&Travel, Books&News apps are more used during working days, while Game, Photo &

Music, Social and Lifestyle apps are more used during weekends.

Audience prefer using Business&Travel, Books&News apps between 8-10am, and play games,

and consume entertainment content during 5-9pm.

• iPhone is frequently used at 7am-5pm, iPad is more often used at 6-11pm. In fact majority

users use iPad for entertainment and games.

As of End July 2011 the iPhone 4 continued its meteoric growth figures, now accounting for over 83% of iOS devices

83.4%

13.6%

2.2% 0.4% 0.4%

iOS devices distribution

iPhone 4

iPhone 3GS

iPhone 3G

iPhone 1

iPhone 4（CDMA）

Data Source: Umeng Analytics, 2011Q2 www.umeng.com

Jan Feb Mar Apr May Jun Jul

iOS devices increasing trend

iPhone 4 iPhone 3GS iPhone 3G iPhone 1 iPhone 4（CDMA）


iPad2 usage grew rapidly up to 59.8% share of iPad devices, overtaking the original iPad for the first time. Despite not receiving an official release in China, the iPad2 (GSM) still hit 15.5% market share by the end of July.


iPad model increasing trend

iPad iPad 2 (WiFi) iPad 2 (GSM) iPad 2 (CDMA)

40.2%

44.0%

15.5%

0.2%

iPad model distribution

iPad

iPad 2 (WiFi)

iPad 2 (GSM)

iPad 2 (CDMA)


March 11, iPad 2 release

in US. May 6，

iPad 2 release in china


iOS 4.3 become the dominant iOS version, increasing from 0.5% to 69.3% in 7 months.

0.5%

41.9%

38.2%

7.7%

11.8%

iOS version distribution in January 2011

4.3 4.2 4.1 4.0 3.x


69.3%

19.6%

8.0%

0.0% 3.1%

iOS version distribution in July 2011

4.3 4.2 4.1 4.0 3.x


New iOS version easily surpassed the old iOS version after the first month of release. After 3-4 months it has now reached 60-70% share.

Background info November 22, 2010: iOS 4.2release

February 6, 2011: iOS 4.2 Perfect Jail Break tool release

January 13, 2011: iOS 4.3 beta release

Match 11, 2011: iOS 4.3 releae

April 5, 2011: iOS 4.3 Perfect JailBreak tool release

The release of iOS 4.3 perfect Jail break tool brought obvious iOS 4.3 version upgrade trend.

Stablization is considered as the key reason to upgrade by Chinese iOS users.

0%

10%

20%

30%

40%

50%

60%

70%


iOS version distribution trend

3.x 4.0 4.1 4.2 4.3


Jailbroken devices percentage grew from 34.6% to 51.0% during Q2 attributed by the huge number of Jailbroken iPhone 4.

32.1%

53.4%

34.6%

51.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Q1 Q2

Jailbroken devices

iPhone 4 All

54.0%

65.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Q1 Q2

iPhone 4 share among all iOS devices



The percentage of Jailbroken devices for each iOS release is related to how long the release has been live, the newer the iOS version the fewer Jailbroken phones.

49.8%

24.9%

27.5%

18.9%

98.8%

86.9%

58.3%

53.4%

73.0%

0% 20% 40% 60% 80% 100%

iPad

iPad 2 (WiFi)

iPad 2 (GSM)

iPad 2 (CDMA)

iPhone 1G

iPhone 3G

iPhone 3GS

iPhone 4

iPhone 4（CDMA）

Jailbroken devices

97.5%

90.2%

51.8%

73.2%

70.4%

55.6%

47.0%

0% 20% 40% 60% 80% 100%

3.0

3.1

3.2

4.0

4.1

4.2

4.3

Jailbroken iOS version



Guangdong、Beijing、Shanghai、Zhejiang、Jiangsu contribute the 50.5% of iOS devices in China.

Beijing

Jiangsu Shanghai

Zhejiang

Guangdong


Despite a large number of iOS users, Guangdong is the only major Smart phone using region where iOS devices have a lower market share than Android. Beijing is the iOS device highest engaged region, 1 in every 9 people own a iOS device.

12.8% 9.9% 9.8% 9.1% 8.8%

49.5%

19.5%

6.4% 7.0% 6.9% 8.7%

51.6%

0%

10%

20%

30%

40%

50%

60%

Region devices comparison iOS vs Android

iOS Android

0.000

0.020

0.040

0.060

0.080

0.100

0.120

Per capita iOS device

* Per capita iOS device=region iOS devices/region population

*Data source： • 2010 sixth national population census; • iimedia 2011 China • Apple iphone user research report • July 2011,Umeng data



Business, Travel, Books & News apps are more used most during working days, Games, Photo, Music, Social and Lifestyle apps are more used in the weekend. Users like to use Business, Travel, Books and News app between 8-10am, and play games, consume entertainment content during 5-9pm.

45% 50% 55%

Business&Travel

Books&News

Tool

Entertainment

Average

Lifestyle

Social

Photo&Music

Game

Percent of sessions by category (Day within a week)

Working days Weekend

0%

1%

2%

3%

4%

5%

6%

7%

8%

0 2 4 6 8 10 12 14 16 18 20 22 24

Percent of sessions by category （Time within a day）

Business&Travel Social Entertainment Books&News Photo&Music Lifestyle Tool Game Average

Business&Travel

Game Entertainment

Books&News



iPhone is frequently used at 7am-5pm,iPad is more often used during 6-11pm, iPad is used primarily for entertainment and games.

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

0 2 4 6 8 10 12 14 16 18 20 22 24

iPhone vs iPad usage （Within a day）

iPhone iPad

10%

11%

12%

13%

14%

15%

16%

17%

18%

19%

20%

Mon Tue Wed Thu Fri Sat Sun

iPhone vs iPad Usage （Within a week）

iphone ipad



About this report

Release Date

October 2011

Source

Analysis data based on 3000 Mainland iOS apps from Umeng analytics platform, covering almost 15,000,000 iOS devices, from January to July 2011.

Statement

Above data belong to Umeng platform. Any use of data can be used for free provided that Umeng is quoted as the original source.

Umeng Data Analytics Platform

Umeng Data Analytics: Umeng Data Analytics Platform is the leading and largest provider of mobile app analytics and developer services in China. Umeng offers enterprise-class analytics to thousands of mobile app developers in over 40,000 apps across iOS, Android and Windows Phone platforms. Features: Trend Analysis: Provides developers an overall trend analysis, through measures such as daily sessions, new users, total users, and active user ratio across app versions. Audience Analysis: Audience analysis helps to track end user data, providing deep insight into app audience behavior. With Funnel Analysis, you can also track the conversion rate of each step, helping you achieve your goal. Channel Distribution Analysis: Provides deeper understanding of the performance of different distribution channels such as number of active users from each channel, thereby supporting developers to define channel distribution strategy and measure channel marketing performance. User Defined Analysis: Set the events to track the key functions or details of end-users, such as user engagement etc. This helps developers to gain a greater insight about end user activities. Industry Benchmark: The first app benchmark in China.

Umeng Analytics Demo: http://www.umeng.com/apps

http://www.umeng.com/apps�

Umeng, a Beijing-based startup founded in April 2010, is the leading and largest provider of mobile app analytics and developer services in China. Umeng offers enterprise-class analytics to thousands of mobile app developers across iOS, Android and Windows Phone platforms. Umeng has since raised more than USD10 million from Matrix Partners and Innovation Works.

The team is working around the clock to build better solutions for mobile app developers.

www.umeng.com

[email protected]

ios data analytic report q2 2011

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