Connecting the physical world with mobile experiences

iBEACON DIGITAL CLUB EVENT

• High quality • New technologies • Collaboration / agility • Product development

ABOUT INLIGHT

Devices that broadcast signals using Bluetooth Low Energy or Bluetooth SMART READY. !

Smartphones that are nearby listen for these signals and deliver content and experiences.

WHAT ARE BEACONS?

iBeacon is Apple’s trademarked term for any BLE hardware devices that meet Apples’s iBeacon specifications. !

The term is used as an industry wide defacto for BLE hardware and software.

WHAT ABOUT iBEACON?

Immediate - Near - Far

WHAT’S THE TYPICAL RANGE?

Entering zone - Leaving zone

A beacon can be attached to any flat surface in almost any location and can last up to two years on a single battery.

HOW LONG DO BEACONS LAST?

BLE doesn’t drain your phones battery life like GPS does.

IT REALLY IS LOW ENERGY

A phone need only be powered on in order to accept a BLE beacon’s signal and forward the ID to a server.

IT RUNS IN THE BACKGROUND

BLE has been endorsed by Apple and Google and therefore works on iOS and Android.

AVAILABLE ON ALL MODERN DEVICES

BLE works indoors when GPS doesn’t.

IT WORKS INDOORS

ESTIMOTE BLUE CATS BLUE SENSE

GIMBAL KONTAKT SONIC NOTIFY

WHO MAKES BEACONS?

Application user controls and the opt-in process are critical for success.

!

We expect that value or utility based applications will be the most successful.

WHAT ABOUT PRIVACY?

1. You need to have a physical location 2. You need to have a native smartphone app

TWO REQUIREMENTS TO ROLL OUT AN iBEACON PROGRAM:

Both Apple and Paypal are exploring payments using BLE, and both are encouraging developers to build applications that

leverage the technology.

PAYMENTS

VS.

THE NFC KILLER?

iBeacon has an advantage over NFC due to its longer range, affordability and push by Apple to build an effective sales, payment

and marketing system around the technology.

WHO’S USING BEACONS?

APPLICATIONS: RETAIL BANKING

PREMIUM SERVICE FOR HIGH VALUE CUSTOMERS

TAP FOR PRODUCT INFORMATION

PERSONALISED GREETINGS

• Walkbys • Time spent in branches • Dwell time and hot spots • Push notifications sent and viewed • Engagement with the mobile app • Took a conversion action

ANALYTICS FOR YOUR BRANCHES

ANY OTHERS?

LIVE iBEACON DEMO

THANKS!