iot in agriculture julie morris world food center @ uc davis · pdf fileuc davis: a leading...
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![Page 1: IoT in Agriculture Julie Morris World Food Center @ UC Davis · PDF fileUC Davis: A Leading Agricultural University •1st in the nation and 2nd in the world in agriculture (QS World](https://reader031.vdocument.in/reader031/viewer/2022022420/5a7b66497f8b9a4d628bf84d/html5/thumbnails/1.jpg)
IoT in Agriculture: Ag + TechJulie MorrisWorld Food Center @ UC Davis
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AGRICULTURE + TECHNOLOGY
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UC Davis: A Leading Agricultural University
• 1st in the nation and 2nd in the world in agriculture (QS World University Rankings; U.S.
News & World Report)
• 1st in the world in plant and animal programs (U.S. News & World Report)
• 1st in the world in veterinary medicine (QS World University Rankings)
• 1st in the world in sustainability (GreenMetric World University Ranking)
• 6th best public university in the nation (Wall Street Journal/Times Higher Education)
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California Produces Half Fruit & Veg in U.S.
• Cash receipts totaled US$47 billion in 2015
• Exports totaled US$21 billion in 2015
• Over 400 commodities
• Top producer is dairy industry followed by almonds and grapes together accounting for more than US$16.5B
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What Exactly is “Agriculture”?
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Feeding a Rapidly Growing Planet
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Shifting Diets
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What other issues are at play?
• Climate change (droughts, floods)
• Drive to sustainability
• Regulatory environment
• Pressure on freshwater resources
• Food security/food quality
• Labor shortages
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How do we address these challenges?
Higher Yields Reduce Waste IncreasedCropping
Reduce Impact
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Solving the World’s Agricultural Production
WHAT IS THE ROLE OF
TECHNOLOGY?
And is there a role for your organization?
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Agriculture: Domestication of Plants and Animals Started About 10,000 Years Ago
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Ag Tech Evolution: 1800s Grain Elevator & Reaper
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Ag Tech Evolution: "Waterloo Boy" 1914
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Ag Tech Evolution: Late 1990s and Early 2000s GPS/GIS & Aerial Imaging Gain Traction
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Will IoT be the Agriculture 3.0?
• Sensors
• Drones
• Satellite
• Phones/Tablets/Computers
• Smart farm equipment
• Animal monitors
• Cloud computing
• Wireless communications
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What are the drivers of technology adoption?
• Low cost and pervasive connectivity
• Adaptable, robust for extreme climates
• Advantages in data storage and exchange
• Devices with ultra low energy consumption
• Innovative business models and partnerships
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IoT Device Adoption Growing 20% Annually
Smart Agriculture Market 2022E: US $18.5B
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Data Generated at an Accelerating Pace
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Demonstrated ROI is Critical to Farmers
“Many systems can detect the smallest details about a
plant’s growth. But a huge amount of data is just data until you can actually deliver an insight from it”
- Laura Lee, Lux Research, Inc.
“I’m tired of paying for technology that doesn’t pay me
back”- North Dakota Farmer
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Silicon Valley Central Valley
• Wireless field & remote sensing
• Data analytics
• Control systems
• Integrated decision support tools
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Fields are not Uniform
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Modeling Complexity: inputs -> yield
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Precision irrigation & nutrient management
The exact amount of water & fertilizer for each plant
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Efficient Water Use
Irrigation Node in Vineyards
Allows Individual microsprinkler
control
Wireless Mesh Network
- Delwiche & Coates
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Plant Water Status Network in Grapes
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Real-Time Leaf Temperature Monitor in AlmondsPAR/Light
sensor
Air Temperature and RH sensor
(Bottom side)
Diffuser Dome
Wind barrier
Wind sensor
Leaf holder
Infrared thermometer
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Animals Too!
Smart Collar
Smart Sensor
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From Research to Commercial Solutions
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Tule Technologies Solution
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Who is working in this market?
• Large agricultural companies
• Startups
• Domestic & global communications
• HW/SW
• Logistics
• Anyone & everyone
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What do the Venture Investors Think?
40%
22%
11%
8%
6%
4%
3%3%
3%
Food Marketplace/Ecommerce
Ag Biotechnology
Farm Mgmt, Sensing & IoT
Novel Farming Systems
Supply Chain Technologies
Bioenergy & Biomaterials
Innovative Food
Robotics, Mechanization & Other Farm Eq
Other
Source: AgFunder 2016 AgTech Investment report
2016 Global AgTechInvestment by Category(US$3.23 billion)
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What’s holding back investment?
• Disconnect in the amount of investment into agtech vs. other sectors like healthcare
• Solutions looking for problems; ROI unclear
• Timeline expectations of investors (adoption rates, crop cycles, regulation)
• Education process for investors
• Few successful exits
• Marathon, not a sprint
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Attributes of Winning IoT Solutions
• Understand the full value chain from farm to fork
• Reduce costs/inputs (water, energy, labor, inputs)
• Increase yields
• Improve efficiencies
• Deliver measurable benefits
• More than a point solution
• Address security and privacy concerns
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Farmers are Sophisticated Business Owners
• Farming is relationship driven
• Farmers will experiment
• Farmers want to see support for technology claims
• Focus needs to be on true needs, not data overload
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Thank You! Merci! Questions?