iot in sports - a concept by nuwe
TRANSCRIPT
Athletes Benchmarking Private & Confidential © Nuwe Ltd 2015
How a health platform and IoT can make sport more engaging using “Athletes benchmarking” as an innovative experience to inspire consumers.
Athletes Benchmarking Private & Confidential © Nuwe Ltd 2015
Preparation Match Day Live Action
CONTEXT TRADITIONAL BETTING
Benchmarking (team to team, athlete to athlete, consumer to athlete)
IN-PLAY BETTING
Training
Nutrition
Mental State
Player / Team A
Player / Team B
Game
Private & Confidential © Nuwe Ltd 2015Athletes Benchmarking
“Life context” tracking solutions Your Digital Service
Private & Confidential © Nu Wellness Ltd 2015
Engagement Stage 01
Preparation
Athletes Benchmarking Private & Confidential © Nuwe Ltd 2015
Athletes Benchmarking Private & Confidential © Nuwe Ltd 2015
NutritionWe have solutions to track everyday food consumption benchmarked against individual goals. Everything you give your body can be measured in terms of results and increased performances.
Internet of Things (IoT) sensors allow us to track any body movement and performance. We can benchmark data against targets to verify that the athlete is working towards his/her best capabillities.
This is what makes the difference in life and technology is capable today to match mental readiness to actual performance data and understand what makes us stronger and what makes us weaker.
Training Performance Mindset
Preparation
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BMI / Weight
Mindset
Pulse / Heart Rate
Body Temperature
Sweat / Hydration
Exercise data
Fat / Muscle %
Height
Nutritional data
Tracking the Data
Athletes Benchmarking
Engagement Stage 02
Match Day
Private & Confidential © Nu Wellness Ltd 2015Private & Confidential © Nuwe Ltd 2015
Athlete Benchmarking Private & Confidential © Nu Wellness Ltd 2015
Match Day
How do they compare?Imagine if you could benchmark athletes' health and performance not only just before the match but live during the match: understand who has been more disciplined in training, who has the best biometric data, who is in the better condition, who is lasting longer in matches, who is in a stronger mental state…and many more.
Bets could be made on their "live" data, and services for consumers could be designed to allow anyone to become a professional sporter. This is just the beginning of the Digital-Athletes era.
Private & Confidential © Nuwe Ltd 2015 Athletes Benchmarking
Athletes BenchmarkingPrivate & Confidential © Nuwe Ltd 2015
NUSCORE
JAMIE ROBERTS
SAMBURGESS
MINDSET
TRAINING SCORE
NUTRITIONAL SCORE
ALL TESTS %
HEIGHT
WEIGHT
BMI
MUSCLE %
37
23
75
70
6 ft 5 in
308lb
60
36
34
74
24
75
6 ft 4 in
255 lb
34
34
34
74
24
75
6 ft 4 in
255 lb
34
34
Athletes Benchmarking
Engagement Stage 03
Live Action
Private & Confidential © Nuwe Ltd 2015
Athletes Benchmarking
Live Action
Game. Set. Point.Imagine if you could leverage IoT technology live during a competition and transform the screen into a video game. Imagine if you could understand how much more energy a athletes has to get on, how his strength is increasing or decreasing during the event, how much his mental state is effecting his performances. We believe the whole experience could be so much better across all sports.
Private & Confidential © Nu Wellness Ltd 2015 Private & Confidential © Nuwe Ltd 2015
Athletes Benchmarking
163 MPH
38CELSIUS
1490ML HYDRATION
789LBS OF FORCE
Private & Confidential © Nuwe Ltd 2015
Athletes Benchmarking
Engagement Stage 04
Post Match Products
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Athletes Benchmarking
Post Event
Product placementThe real fun starts when you can actively engage your audience with this, develop an app to make them train and think like their favourite athlete, buy what they wear, eat what a they eat, train like they train and ultimately, with a bit of virtual reality, compete against them or as part of their team in your sitting room. All of this is not the future but just the present with the addition of smart technology.
Private & Confidential © Nu Wellness Ltd 2015 Private & Confidential © Nuwe Ltd 2015
Athletes Benchmarking
Train & think like an athlete
Improve your performance with professional products
Private & Confidential © Nu Wellness Ltd 2015 Private & Confidential © Nuwe Ltd 2015
Athletes Benchmarking Private & Confidential © Nuwe Ltd 2015