iot monetizing with wifi and digital signage£o paulo, brazil – june 16, 2016 iot monetizing with...
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São Paulo, Brazil – June 16, 2016
IoT Monetizing with WiFi and Digital Signage
JP – João Paulo Albuquerque Melo General Manager SESG LATAM
Connected Stadium Wi-Fi
StadiumVision/ SV Mobile
Intelligent Onboarding
NOTE: THIS IS ACTUAL VIDEO TAKEN OF THE NEW SV 4K DMP
CONNECT/ CUSTOMIZE
INFORM PERSONALIZE INTERACT ANALYZE
Mobile
Analytics
Connect Engage Monetize Analyze Connected Stadium Architecture
Multi-media Streaming Location Services High Density Wi-Fi Connectivity
Video/Signage
Transportation Retail Hospitality S+CC Education
Customized Adjacent Vertical Solutions
Sports and Entertainment
Adjacent Markets/Verticals
Horizontal Solutions Horizontal Solutions
Purpose Developed Solutions
Adjacent Market Value Expansion
HD Wi-Fi Digital Signage
Intelligent Wi-Fi Onboarding
70% of retail customers say they are swayed by in-store messages
52% of customers recall what they see on a digital sign
11 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
How Important Is the Customer Experience?
In
2016 89% 66% In
2013
Of companies will compete
based on customer experience**
Switched brands due to
poor customer experience*
Dept. Store Digital Is Enabling Individualized
Shopping Experiences
Facial and Emotional
Recognition
Push Promotions Through Mobile
Map Shopper
Paths
Real-Time
Inventory
Mobile Checkout
Special Messages
Wayfinding
Count Shoppers
Request Assistance Through Mobile
Location Services
Video Demos and
Product Information
Detect, Connect and Identify Guests
Digitize the Shopping Experience Connect, Inform, Interact and Analyze
SDK
MOBILE EXPERIENCES
Captive Portals
Mobile Web
Signage Kiosk App Plug In Native/Hybrid Apps
Shoppers Rely on Mobile Devices While Shopping
90%
Of shoppers use their phones while in store**
96%
of shoppers prefer to shop in locations with
free Wi-Fi*
71%
Of shoppers say their device has become more important
in their instore experience*** * Yankee Group Research
** SessionM Research *** Think with Google: New Research Shows How Digital Connects Shoppers to Local Stores
“Shoppers want to stay connected while they’re here, which makes mobile access the key.”
Gian Fulgoni, Chief Information and Systems Officer
Intu
Shoppers Rely on Mobile Devices While Shopping
$ $$ $$$
$ Portal drives increases App downloads for more instore engagement and ongoing engagement outside of store
ON-BOARD WIFI
PORTAL CONTENT
E-COMMERCE /
CUSTOMER INFO
SERVICES / LOYALTY
DOWNLOAD APP
Inte
lligent O
nboard
ing V
alu
e
55% customer pull through TO ECOMM
3 content units engaged per session drives increased basket size
Portal increases Wi-Fi onboarding by 50%
60% customer ‘sign up’ for relevant services & offers
Loyal customers demonstrate a higher spend, hence value per customer. However the number of known loyal customers is often low.
Unknown customers represent new revenue and value creation opportunities.
iBeacon iBeacon
iBeacon iBeacon
iBeacon
Harrods Business Strategy
The Customer Engagement Journey
• Footfall
• Average Dwell time
• Attach rate
• Peak hours per department
• Common Path
• Websites Visited
• Social Media Tweeted
• Social sentiment in store
• Top department by hour
• Repeat vs Returning
• Nationality
• Click through rate from EMSP
• Number of unique email addresses
• Click through into Application
• Top devices
Categories of Data Value
Data Insights
Data Insights
Customers Satisfaction on Social Media
CRM, Harrods Rewards (loyalty program) and Wi-Fi Beacons INTEGRATION
richer contextual experiences for customers and staff across mobile and fixed screens
Digital Signage and Mobile Integration
HD Wi-Fi Dynamic 4K Digital Signage
Intelligent Wi-Fi Onboarding
Smart City Solutions
Lighting Management
Safety and Security
Citizen Engagement
Waste Management
P
Parking Management
Water Management
Transport Management
Traffic Management
Connected Sports Solutions
Connected Analytics
StadiumVision/ SV Mobile
Wi-Fi Onboarding
Connected Stadium Wi-Fi
Connected Stadium
Retail
Hotel
Community Park
Restaurants
Promotions
Ticketing Wayfinding
Game
Interaction
Media
Merchandise
Concessions
City Wi-Fi
Public
Transport
Facility
Mgmt.
Traffic
Security
Parking
Connected
Workspaces
Welcome to NBA All Star Weekend
Lighting
Attractions
Welcome to NBA All Star Weekend