iota at neaf 2012 the iota booth at the 2012 northeast astronomy forum bruce berger, ted blank, al...

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IOTA at NEAF 2012 2012 The IOTA Booth At The The IOTA Booth At The 2012 Northeast 2012 Northeast Astronomy Forum Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA 2012 Annual Meeting, Las Vegas, NV

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Page 1: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

IOTA at NEAF 2012IOTA at NEAF 2012The IOTA Booth At TheThe IOTA Booth At The

2012 Northeast Astronomy 2012 Northeast Astronomy ForumForum

Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA 2012 Annual Meeting, Las Vegas, NV

Page 2: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

North East Astronomy Forum• Co-hosted by Rockland Astronomy Club and Sky&Telescope• 4000+ attendees over 2 full days (Sat. and Sun.)• All major Astro vendors, Magazines, Clubs, Imagers, etc.• Founded by Allan Green (RAC president) and Al Nagler (TeleVue)• Also: Northeast Astro Imaging Conference & Solar Star Party

Page 3: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Goals

•Exposure for IOTA•New Members•IOTA-VTI info/sales•Feedback from NEAF attendees on IOTA•Ideas for improving future booths (NEAF, Arizona Expo, etc.)•Participate in the Vitja occultation efforts on Friday night (misses recorded by both teams)

Page 4: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

IOTA-VTI Activity•3 VTI’s were sold using Walt Morgan’s $15 discount offer for units purchased within a week of NEAF.•Olivier Thizy of Shelyak Instruments (France) saw and used the VTI at the booth, and now markets and sells them along with his own spectroscopic devices.

Page 5: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Outreach:E-MAIL SignupsIn addition to offering candy (a NEAF tradition), our email signup table prominently displayed the Lunar Occultation reductions of Bob Sandy.

Over 35 email addresses were collected and contacted.

Page 6: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Outreach:Hands-on Demos and

Real Equipment

Volunteers brought their own occultation kits and made them available for examination during the weekend.

Advantage: real gear, ability to show visitors how everything actually “connects up”

Disadvantage: potential for damage or loss

Result: No damage or loss

Bruce Berger demonstrates a Canon ZR recorder to some visitors.

Page 7: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Outreach:Handouts etc.

Visit IOTA on Yahoo Groups!

Please visit us on our Yahoo Group, [email protected].

Feel free to join the group and post a message telling us a little bit about

yourself, your geographic location, background and equipment and we will try

to connect you with a more experienced member in your area. Beginner

questions are welcome!

Page 8: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Ten-Inch Travel Scope

Bruce Berger brought, assembled and demonstrated the 10” travel occultation scope to visitors

Page 9: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Activity:“Record your own occultation video”

An ST80 and PC164-EX2 camera were set up to offer visitors an opportunity to record their own occultation video.

An LED board with a blinking LED (on for 30 seconds, off for 3 seconds) was set up in the FOV of the scope.

In the event, the number of visitors was too large for each to take the time to make a recording.

So each visitor was offered the opportunity to analyze an existing recording on a laptop with Limovie.

LED board has onelight which goes outfor 3 seconds every30 seconds.

Orion ST80was availablefor “live” recordingof “occultations”of the LED board.

Ken Coles and Ted Blank preparing the laptop with Limovie for real-time recording

and analysis by visitors.

Bruce Holenstein demonstratingthe scope and camera to Zhang Liu of

Hubble Systems

Page 10: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Activity:“Analyze an Occultation

Video with Limovie”Visitors were offered an opportunity to analyze a pre-recorded video of the LED occultation simulator with Limovie.

Using the simulated movie gave the advantage that the “stars” were large and easy to see in the short time available for each visitor to process the file.

Each visitor processed the file and obtained a light curve, showing how the software is able to analyze the video and deliver scientific results.

We also allowed visitors to view and interact with Occult Watcher

Page 11: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

10am to 6pm Saturday10am to 4pm SundayHundreds of visitorsNon-stop activityDemonstrationsEquipment demosQ&A

Ken Coles, Steve Conard and Bruce Berger explain the processing of recordings.

Page 12: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Al Carcich and daughter Alexandra with Steve Conard,

demonstrating the 10” IOTA travel scope.

Steve Conard taking a visitor through the Limovie demo

Page 13: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Budget

• NEAF Booth charge: $430•Booth: $175 (non profit rate @ 50%)•Extra 8’ table: $50•Extra chair: $5•+3 admissions @ $25: $75•Power: $125

• Banner: $200 (one-time)• Storyboards: $200 (one-time)• Handouts: $20• Total: $850

•One-time: $400•Recurring: ~$450

IOTA initial donation: Banner: $200Other donations: Donations from attending members and their companies covered the remaining costsDisplay Equipment: provided by the volunteers (personal equipment)

Page 14: IOTA at NEAF 2012 The IOTA Booth At The 2012 Northeast Astronomy Forum Bruce Berger, Ted Blank, Al Carcich, Ken Coles, Steve Conard, Bruce Holenstein IOTA

Feedback / Results / Recommendations

• Steve Conard followed up with an email to each person who left their contact information (35 total)

•4 responses: 1 no, 2 future, 1 interested. •Interested party has been in touch with Al Carcich and wants to attend a future event. Has been invited twice but could not make it.

• IOTA-VTI exposure was useful and led to several sales and new outlets

• Multitude of IOTA websites can confuse first-time visitors. Need a single web point of contact geared more toward the “first contact” visitor.

• Need list of IOTA members by geography who are willing to be mentors to new members or those just interested in learning more (i.e. future members)

• Need a single IOTA person willing to connect new members with local mentors

•Application deadline for NEAF 2013 is March 1, but earlier is better to get the best booth location