ioug sm c15_draft
TRANSCRIPT
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IOUG Strategic Leadership Program Staying on Top of Key Tends and Growing Your Personal Brand with Social Media
Session ID#:
@DBAKevlar and @jhlui1
#IOUGenius – your brand identifier for Oracle Expertise
IOUG’s Social, too.
Tools (ever-evolving)
Branding IS About Recognition
About Me DBAKevlar.com
Personal Brand
Most Recent Blog Post Pinned
Picture Identifies my Brand
Personal Brand Repeated- Linkedin
Uniform Theme in all Platforms
Post Followers Separate from Connections
The Value of Analytics
Twitter Analytics
Negativity and Social Media- The Real Story
Patterns are the power in data…
■ Three weeks of March, raw data.
■ Of the 10’s of 1000’s of positive likes, retweets, comments, etc. only 35 negative comments in feedback in three weeks.
■ 86% of negative comments came from same 4 individuals.
■ Collecting data from Twitter, Linked in, Blog and via email- a pattern develops…
Graph of “When Kellyn is Doing Social Media Right”
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Re
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Social Media Impression
Reach
Positive
Negative
Social Media Policies
■ Having nothing in writing, just one in good faith is not good enough!
■ Protect the company and the employee who uses social media!
■ Provides guidelines not only for those in social media, but for those that may not understand social media value.
■ No matter if the company is 5 employees or 100k, in today’s digital age, should ALWAYS have a social media policy- it’s good business!
#IO
UG
en
ius
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