7/30/2019 Iowa - FanMap 12R2.pptx

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Research

SEASON TICKET HOLDER PROFILE

Source: University of Iowa Athletics

The chart (right) shows

Hawkeye Season Ticket

Holders and the zip

code of residence

around Iowa.

7/30/2019 Iowa - FanMap 12R2.pptx

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Research

WHERE DO HAWKEYE FANS LIVE?

Source: Scarborough Research, 2012

The chart (right) shows

the percent of the Des

Moines DMA following

Hawkeye Sports, by

county.