2008 Iowa Wrestling

•  Wrestling: #1 Iowa Hawkeyes vs. #2 Iowa State Cyclones •  December 6, 2008 at 7:00 p.m. •  Carver-Hawkeye Arena (capacity: 15,500) •  NCAA dual meet record, 15,955 attendees •  Promotions:

•  Pack The House! •  Blackout! •  Iowa wrestling trading cards (1,000) •  Hy-Vee Cy-Hawk Series

University of Iowa Sports Marketing

2010 Carver-Hawkeye Arena Atmosphere Re-engineering Plan

•  Conducted research to improve game-day experience in the Arena •  Executed research to re-engineer game-day programming at Iowa •  Traveled to basketball arenas across the Midwest to gather data

•  Big Ten Conference (Michigan, Purdue, Northwestern, Wisconsin) •  National Basketball Association (Indiana Pacers, Chicago Bulls)

•  Led to many Carver-Hawkeye Arena atmosphere enhancements •  Executing timeout promotions with a live microphone •  Displaying student athlete personality-based interviews on HawkVision •  Overhauling and updating digital music playlists for in-game music •  Producing new exposure opportunities for Hawks Nest student section

University of Iowa Sports Marketing

2010 Iowa Men’s and Women’s Tennis

•  Created the first Iowa men’s and women’s tennis promotional emails •  Developed personal connection with tennis fans •  Kept fans interested in the program throughout the week •  Attached the match notes, providing detailed season statistics •  Supplemented by the “Hawkeye Minute”

•  Hyperlinked a one-minute video interview (hawkeyesports.com all access) •  Hosted and conducted an interview with a coach or student athlete •  Invited Hawkeye fans to learn more about the personalities of the team •  Updated viewers on upcoming matches and promotions

University of Iowa Sports Marketing

2010 “On Iowa” Video FeatureS

•  Conducted weekly video interviews with Hawkeye head coaches •  Questions were formulated by Sports Information department •  Hosted on hawkeyesports.com all-access multimedia page •  Brought attention to Olympic and out-of-season athletic programs

•  Volleyball •  Field Hockey •  Soccer •  Cross Country •  Baseball

University of Iowa Sports Marketing

2010 Iowa Football

•  Set up and operated game-day Kid Zone outside Kinnick Stadium •  Aided in the planning and mapping of outdoor Krause Family Plaza •  Greeted Iowa football fans and distributed promotional materials •  Assisted in carrying out the needs of kid zone title sponsor •  Included in the area:

•  Sponsor vehicles •  Inflatable playground and games •  Big Ten Icons 8’ Chuck Long bobblehead •  Promotional tent (face painting and t-shirt giveaway)

University of Iowa Sports Marketing

2010-2011 Iowa Men’s Basketball

•  Arranged and executed Iowa men’s basketball Great Campus Tour •  Toured to select campus dormitories with men’s basketball staff •  Engaged UI students and partnered with Hawks Nest student group •  Accomplished goals:

•  Sold 85 men’s basketball season tickets over three nights •  Created a bond between new men’s basketball head coach and UI students •  Activated a new partnership between Residence Life and Iowa Athletics •  Received media outreach and exposure in local newspapers and websites •  Grew the value and following of Iowa Athletics social media

University of Iowa Sports Marketing

2010-2011 Iowa Men’s Basketball

•  Hosted men’s basketball halftime contest, the Hawks Nest Shootout •  Introduced Iowa’s first ever live microphone on-court promotion •  Collaborated with Learfield sponsorship partner to meet all needs •  Delivered exposure for a new promotion title sponsor, Kum & Go •  Included in the on-court activation:

•  Presented UI student contestant to game attendees •  Delivered color commentary throughout the 30-second contest •  Created and choreographed appropriate sponsor LED signage content

University of Iowa Sports Marketing