ip challenges in a connected world accc symposium by david tobin, ceo february 23, 2001

IP Challenges IP Challenges in a Connected Worldin a Connected World

ACCC SymposiumACCC Symposium

by David Tobin, CEOby David Tobin, CEOFebruary 23, 2001February 23, 2001

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Presentation OutlinePresentation Outline

Intellectual Property (IP), Innovation andIntellectual Property (IP), Innovation and

the Knowledge-based Economy (KBE)the Knowledge-based Economy (KBE)

IP Offices’ EnvironmentIP Offices’ Environment

CIPO and IP OutreachCIPO and IP Outreach

CIPO’s IP Information SourcesCIPO’s IP Information Sources

Next StepsNext Steps

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IP, Innovation and the KBEIP, Innovation and the KBE

Intellectual property crystallizes knowledge,Intellectual property crystallizes knowledge,

creation and innovation to provide the basiscreation and innovation to provide the basis

for investment, partnership and growthfor investment, partnership and growth

opportunitiesopportunities

Leading-edge industries are intensive usersLeading-edge industries are intensive users

of IPof IP

The IP regime is a critical marketplace framework forThe IP regime is a critical marketplace framework for

protecting assets and identifying opportunities protecting assets and identifying opportunities

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We are seeing greater inventiveness...We are seeing greater inventiveness...13.5

10.2

9.5

8.9

6.3

3.6

5.3

0

2

4

6

8

10

12

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Germany Japan* U.S. U.K. France Italy Canada

Inventiveness Coefficient, 1996

2.0

3.3

Canadianapplications tothe U.S. (1995)

Domestic patent applicationsper 10,000 labour force

* Japan data adjusted to be comparable to the other countries.Source: Industry Canada compilations based on OECD data

Growth in Foreign-Bound Patenting

050

100150200250300350400

90 91 92 93 94 95 96

Index, 1990=100

U.S. Canada U.K. France

Italy Germany Japan

Source: Mohammed Rafiquzzaman and Lori Whewell, forthcoming

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ENVIRONMENTENVIRONMENT

IP Offices today are facing significant IP Offices today are facing significant

challenges / opportunities:challenges / opportunities:

Globalization Globalization

Knowledge-based EconomyKnowledge-based Economy

Client ServiceClient Service

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GLOBALIZATIONGLOBALIZATION

Economy not limited by geographical boundariesEconomy not limited by geographical boundaries

Decentralization of information systemsDecentralization of information systems

Increased use of international IP systems, e.g., PCTIncreased use of international IP systems, e.g., PCT

Global initiatives to acquire/share electronicGlobal initiatives to acquire/share electronic

IP informationIP information

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Applications FiledApplications Filed

050001000015000200002500030000350004000045000

1997-98 1998-99 1999-00

Patents

Trade-marks

Copyrights

Industrialdesigns

ICT

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KNOWLEDGE-BASED ECONOMY (KBE)KNOWLEDGE-BASED ECONOMY (KBE)

IP is key contributor to improving knowledge and IP is key contributor to improving knowledge and innovationinnovation

Participation in using IP rights depends on awareness and Participation in using IP rights depends on awareness and business strategiesbusiness strategies

Increased complexity of patent subject-matterIncreased complexity of patent subject-matter biotechnologybiotechnology size of applications (1 application = 6 boxes of paper!!)size of applications (1 application = 6 boxes of paper!!) business methods (U.S.)business methods (U.S.) evolution of foreign practiceevolution of foreign practice

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CLIENT SERVICECLIENT SERVICE

Use of the Internet is increasingUse of the Internet is increasing

More transactions enacted by e-commerceMore transactions enacted by e-commerce

Clients expect faster and better serviceClients expect faster and better service

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Client Info QueriesClient Info Queries

0K 0K

163K139K

335K

262K

0K50K

100K150K200K250K300K350K400K

1997/1998 1998/1999 1999/2000

Usage of CIPO Internet Databases

CPD Searches TM Searches

37K

14K

46K

14K

66K

12K

0K10K

20K30K40K

50K60K70K

80K

1997/1998 1998/1999 1999/2000

General Information

Enquiries Info Kits

0K193K

379K

1,373K

2,185K

1,375K

0K

400K

800K

1,200K

1,600K

2,000K

2,400K

1997/1998 1998/1999 1999/2000

IP Documents Viewed Online

Patents in PDF TM Detail documents

18K

1K

19K

2K

16K

2K

0K

5K

10K

15K

20K

25K

1997/1998 1998/1999 1999/2000

Reproduction

Art order requests Certified copies

Data not available for fiscal year 1997/1998

Data for Patents in PDF for fiscal year 1998/1999 only available from November 1998

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Canadians on the InternetCanadians on the Internet

SMEsIndividuals

15%

31%

44%

61%

1996 1997 1998 June 1999

23%31%

37%

49%

1996 1997 1998 1999

Source: AC NielsenSource: Canadian Federation of Independent Business (CFIB)

Note: Businesses with fewer than 500 employees

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CIPO’s MISSIONCIPO’s MISSION

To accelerate Canada’s economic development by:To accelerate Canada’s economic development by:

Administering IP systems in CanadaAdministering IP systems in Canada Fostering the use of IP systems and the exploitation of IP Fostering the use of IP systems and the exploitation of IP

informationinformation Encouraging invention, innovation and creativity in CanadaEncouraging invention, innovation and creativity in Canada Promoting Canada’s international IP interestsPromoting Canada’s international IP interests

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OUR ORGANIZATIONOUR ORGANIZATION

Canadian Intellectual Property Office (CIPO)Canadian Intellectual Property Office (CIPO)

Special Operating Agency, revolving fundSpecial Operating Agency, revolving fund Part of Industry Canada (Operations Sector)Part of Industry Canada (Operations Sector) 680 employees680 employees Administers IP legislation in Canada:Administers IP legislation in Canada:

PatentsPatents Trade-marksTrade-marks CopyrightsCopyrights Industrial DesignsIndustrial Designs Integrated Circuit TopographiesIntegrated Circuit Topographies

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CIPO AND IP OUTREACHCIPO AND IP OUTREACH

Need for IP Awareness:Need for IP Awareness:

Knowledge-based industriesKnowledge-based industries

more pertinent to IPmore pertinent to IP

Creators/innovators must be better aware of IPCreators/innovators must be better aware of IP

advantage of protection in world marketsadvantage of protection in world markets

information on new technologies through searching, information on new technologies through searching, etc.etc.

Lack of awareness = competitive disadvantageLack of awareness = competitive disadvantage

Major industrialized trading partners are Major industrialized trading partners are

promoting IPpromoting IP

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Survey of organizations having an IP information-Survey of organizations having an IP information-

provider role on their clients’ needs:provider role on their clients’ needs:

Internet is now preferred means for getting IP informationInternet is now preferred means for getting IP information

Low awareness of strategic value of IP by both Low awareness of strategic value of IP by both

organizations and clientsorganizations and clients

Information needs relate more closely to type of client served Information needs relate more closely to type of client served than to type of providerthan to type of provider

Need for better information on how to fileNeed for better information on how to file

Want better training in use of IP databasesWant better training in use of IP databases

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Current approaches as a follow-up:Current approaches as a follow-up:

Emphasis on development of CIPO’s Web siteEmphasis on development of CIPO’s Web site

Enhancements to on-line databasesEnhancements to on-line databases

Training sessions for Info-providers use of Training sessions for Info-providers use of

web-based IP information toolsweb-based IP information tools

Pilot training sessions on use of IP databasesPilot training sessions on use of IP databases

Need to educate in strategic use of IPNeed to educate in strategic use of IP

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CIPO INFORMATION SOURCESCIPO INFORMATION SOURCES

Enquiries (Client Service Centre)Enquiries (Client Service Centre) Phone:Phone: (819) 997-1936(819) 997-1936 Fax:Fax: (819) 997-1720(819) 997-1720

Publications Publications IP Guides, other pamphlets and info sheetsIP Guides, other pamphlets and info sheets

CIPO’s Web siteCIPO’s Web site On-line informationOn-line information Canadian Patent Database (1920 to date)Canadian Patent Database (1920 to date) Canadian Trade-marks Database (all registered marks)Canadian Trade-marks Database (all registered marks) E-filingE-filing Links to other sites (IP Offices)Links to other sites (IP Offices) IC Diagnostic tools (BIX) on StrategisIC Diagnostic tools (BIX) on Strategis

Come visit us at:Come visit us at: www.cipo.gc.ca www.cipo.gc.ca

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FUTURE DIRECTIONSFUTURE DIRECTIONS

Next steps:Next steps: Conduct additional analysis on client needsConduct additional analysis on client needs

Find, examine and then adopt best practices of Find, examine and then adopt best practices of other IPOsother IPOs

Identify key client groups and engage them in Identify key client groups and engage them in consultationconsultation

Identify products needed and deliver with improved Identify products needed and deliver with improved serviceservice

Carry out in consultation with clients and other Carry out in consultation with clients and other stakeholdersstakeholders

Your feedback will be most valuable to us!Your feedback will be most valuable to us!

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COME VISIT US AT...COME VISIT US AT...

Canadian Intellectual Property OfficeCanadian Intellectual Property Office

Industry CanadaIndustry Canada

Place du Portage IPlace du Portage I

50 Victoria Street50 Victoria Street

Hull, Quebec K1A 0C9Hull, Quebec K1A 0C9

www.cipo.gc.cawww.cipo.gc.ca