IP education and training course using IP Panorama in Korea

Greg Joo-hyun Ryu of KIPA

2/23

I. Contents

1. Framework for the IP education program

2. Introduction of IPAcademy in English

3. Target group

4. Management of the course

5. Business model

6. Experience in 2007

7. Plan in 2008

3/23

I. Framework for the IP education program

4/23

II. Introduction of IPAcademy in English

Website: http://www.ipacademy.net/ipeng

5/23

Course

II. Introduction of IPAcademy in English

6/23

IP Panorama IP Xpedite

Quick View

II. Introduction of IPAcademy in English

7/23

II. Introduction of IPAcademy in English

Q&ACustomer center

8/23

III. Target group

Lawyers Businessmen

University Scientist

Target

9/23

Studying and Lecturing (Online and Offline)

Request for opening the course and Preparation of the course

IV. Management of the course

Overview of process for opening the course

Evaluation

Rewarding

10/23

Request for opening the course by colleges or corporations

Consulting to build up the customized course curriculum• Period, • Target group, • Type of study (online or/and Offline), and • Lecturers and/or tutors

Making the exclusive webpage for the customer

Casting the lecturer (IP expert) for the online study and offline lecture

Request for opening the course and Preparation of the course

IV. Management of the course

11/23

Signing up for the lecture by students or employees

Applying for the course

Studying - Online

IV. Management of the course

12/23

Studying the course

During the online study, the tutor and lecturer (IP expert) provide the administrative and educational service for the students.

The progress of the study will be tracking by the Learning Management System.

IV. Management of the course

13/23

The offline lecture is delivered by the IP expert to the students in the case of the customer wants to have it.

According to the type of managing the course, the number of conducing offline lecture can be changed.

Lecturing - Offline

Evaluation

Online multi-choice Examination through computerized evaluation system

Term paper evaluation, Team project…

IV. Management of the course

14/23

Certificate

and credit (in case of University)

Opportunity to participate in WIPO IP Business School in Geneva

Rewarding

IV. Management of the course

15/23

V. Our Business model

Licensing• Between KIPA and Licensee• Among WIPO, KIPO and Licensee

Service on our website• Free view through Quick view• Course for a group

Distribution of CD ROM • Promotional CD and Self Study CD • Providing an optional online exam

16/23

- Title: IP for Business

- # of students : 67 persons (undergraduate:25 +graduate 42)

- Type: Online(Modules 2-10 of IP Panoram) + Offline Lecture in English

- Evaluation: online mid term exam + final term paper (presentation)

- Title: Patent Strategies of biotechnology

- # of students : 102 persons (undergraduate:52 +graduate 50)

- Type: Online(Modules 2-5 of IP Panoram) + Offline Lecture in Korean

- Evaluation: online mid term exam + final term paper (drafting claims)

International Division of a graduate schoolin Korea University

Biotechnology department of a graduate school in Yonsei University

2007

VI. Our Experience

17/23

2008

- Course Title: Understanding the digital cultural content industry

- # of students : about 100 undergraduate students expected

- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time)

- Evaluation: Final online exam

Cultural Studies in Sookmyung Women’s University

- Course Title: Understanding the digital cultural content industry

- # of students : about 50 graduate students expected

- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time)

- Evaluation: Final online exam

Asian Pacific Women’s Information Network Center of Sookmyung Women’s University

VI. Our Experience

18/23

2008

- Course Title: IP for Business

- # of students : 37 students attended (undergraduate and graduate students)

- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in English

- Evaluation: Mid term team project + Final online exam

Division of International Studiesin Korea University

- Course Title: Intellectual Property

- # of students : 68 undergraduate students attended

- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean

- Evaluation: Mid term exam + Final online exam

Division of Information Management Engineeringin Korea University

* SungKyunGwan MOT and ASSIST MOT will utilize IP Panorama

VI. Our Experience

19/23

Week on/off-line theme contents lecturer

1st Off-lineIP for business in

knowledge-driven society

Orientation- Introduction of intellectual property (IP) for business- Importance of IP management

 

2ndOn-line

(module1,2,3)- Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer)

self-study

3rd Off-lineDevelopment of technology

and patent- The basic of patents (International and domestic views)- What is patent, how to protect patent and how to untilze patent for your business

 

4th Off-lineTrademarks

and industrial designs

- The basics of trademarks and industrial designs (International and domestic views) -The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business.

 

5thOn-line

(module4,5)-Trade secrets (A story about the leak of trade secrets of Fox Telecom)- Copyright and related right (A story about Seona’s copyright infringement)

self-study

6th Off-line Trade secrets and copyright- How to protect confidential information of company- The basic concepts of copyright and related rights

 

7th Midterm Online multiple-choice test (in English)

8th On-line (module6) - Patent Information (A story about the development of new digital camera in Tolmnex) self-study

9th Off-line Patent Information- The concept, role and importance of patent information  - Practice in patent information search (Keyword searching)

 

10th On-line(module7) - Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) self-study

11th Off-lineStrategic Technology

Licensing- The concept, strategies and main considerations of licensing- The case study on technology licensing

 

12th on-line (module9) - IP and international trade (A story about Knoxx Electronics) self-study

13th off-lineStrategic IP management in

the overseas market- The protection and management of IP in the export market- IP in international outsourcing

 

14thon-line

(module 8, 10)- IP in the digital economy (A story about online market of Saomink)- IP audit (A story about IP audit of Knoxx Electronics)

self-study

15th Final exam Team Project (Make presentation about IP management of overseas and domestic company)

VI. Our Experience

20/23

Probationary Patent attorney

Korean Corporations and Professors

- Title: IP for IP lawyers

- # of participants : 65 persons of 200 (2007)

- # of participants : all 201 persons (2008)

- Evaluation: online Exam

- Title: Pre-class for US IP leadership course

# of participants : 11 persons

- Type: Online (Modules 2-10 of IP Panorama)

- Evaluation: Nothing

VI. Our Experience

21/23

Entering the Licensing Agreement

concerning the Use of IP Panorama content (’07.12~)

- Course Title : IP Panorama Course (Managed by POSCO)

- # of participants : 17,000 employees of POSCO

- Type: Online (Modules 1-10 of IP Panorama)

Enterprise

Making a proposal for the licensing agreement

- Samsung Electronics is positively close at the agreement.

VII. Our plan in 2008

22/23

THANK YOU

Greg Joo-hyun RyuKIPA