ip misuse report jonathan dahl ieee global sales & customer operations june 23, 2011
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IP Misuse Report
Jonathan DahlIEEE Global Sales & Customer OperationsJune 23, 2011
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Three types of misuse
1. Member misuse
2. Robotic misuse
3. Copyright misuse
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What constitutes misuse?For members…– Shared usage of membership– Excessive downloads by one member– Buying print subs at member prices for organizational use
For customers…– Sharing a member’s access with other employees throughout the organization– Sharing IEEE content with other organizations– Reselling IEEE content to other organizations
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Member misuse criteria
In November 2007 TAB endorsed a “recommendation on member access to SMDLs”– Thresholds are
> 100 downloads in 24 hours > 500 downloads in one month > 5 IP addresses in 24 hours > IP addresses than sessions (ie, spoofing)
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Some Society Digital Lib subs appear questionable (2010 data)Note: MDL = Member Digital Library
SDL = Society Digital Library# of MDL subscription downloads are limited# of SDL subscription downloads are unlimited
4,286 members subscribe to 3+ SDLs1,338 members subscribe to 4+ SDLs45 members subscribe to 10+ SDLs
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Member misuse cases2008-2011 average = 45/month, growing slightly
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Member Subscriptions to Paid Optional Pubs (March 2011)
190 Members subscribed to 15-24 journals
455 Members subscribed to 10-14 journals
1,690 Members subscribed to 6-13 journals* does not include subscriptions bundled w/ Society Membership
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We’ve had success converting cases of misuse (since implementation 7/08)
Year # of conversions
Revenue
2008 7 $57K
2009 12 $127K
2010 6 $284K
2011 YTD 5 $92K
Total 30 $560K
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* $800K of IP value still being investigated
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Some orgs that substituted member subs for IP packages
Exxon MobilRockwellTycoSchneider ElectricSupelecDocomo Labs (was IEL)Woods Hole Ocean InstAIST Japan (was IEL)CanonLattice Semi (was IEL)Univ of Kent (was IEL)
ABBFujitsuMarvell SemiIsrael AerospaceGeneral AtomicsRafaelConexant (was IEL)ToshibaBombardierEricssonTelefonica
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2. Robotic misuse
Individuals penetrate university sites, steal valid Xplore session IDs, then download from Xplore
Rogue usage from “legitimate” users at our customers
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Illicit robotic activityInstances per month May 2010 - Apr 2011
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3. Copyright Misuse
IEEE content is increasingly being posted illicitly on file-sharing services
Three biggest are– 4Shared.com– Rapidshare.com– filesonic.com
Work closely with IPR group and D&W
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Type Apr-11 13 Months IEEE Std 373 2,044 IEEE Spectrum 54 947 Books 162 2,303 Journals 251 1,239 Conferences 0 35 Total 840 6,568
Attributor Takedown Report (Apr 2010- Apr 11)
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Other EffortsEducating Members:– Friendly email reminders outlining IEEE usage
policies to all SDL and MDL subscribers
– Monthly emails reminders to new subscribers of VuSpec and SDLs
IEEE Personal Subscription Webpage: www.ieee.org/go/mypersonalsub
New Terms of Use on Xplore were released in Xplore 3.2… becoming more comprehensive in 2012 IBP release
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Other Efforts (continued)
Looking to determine “China” strategy
Collaborating with peers (OPWG, ASTM)
Auto-throttle (hopefully 2011)
Net-Insights tracking for individual subs (hopefully 2011)