INTELLECTUAL PRO

PERTY (IP) RIGHTS

FOR SPO

RT: PATENT, TRADEM

ARK, AN

D DESIGN

: PROM

OTE TH

E IN

NO

VATION

IN SPO

RT INDU

STRY

MS. DEDE M

IA YUSAN

TIDIRECTO

R OF PATEN

T, IC LAYOU

T DESIGN, AN

D TRADE SECRETDIRECTO

RATE GENERAL O

F INTELLECTUAL PRO

PERTY

REGION

AL SEMIN

AR ON

IP AND SPO

RTS FOR ASEAN

COU

NTRIES

JAKARTA, 27-28 NO

VEMBER 2017 1

PATENT, TRADEM

ARKS, DESIGN

AS PART OF IP

TRADEMARK

Trade symbol (goods

and services)

PATENT

Technological Invention (Product and/or Process)

INDU

STRIAL DESIGNProduct appearance (aesthetic im

pression)

2

COPYRIGHT &

RELATED RIGHTS

Arts, Literary, Science

IC LAYOU

T DESIGNLayout Design Inside IC

TRADE SECRETBusiness inform

ation secrecy

PLANT VARIETY PRO

TECTION

Variety of plants

IP

GEOGRAPHICAL IN

DICATION

Symbol based on

Geographical Characteristics

ON

E PRODU

CT CON

SISTS MO

RE THAN O

NE IP

PROTECTIO

N

3

TRADEMARK

Trade symbol W

ILSON

PATENT

Technology implem

ented in connection w

ith racket function (material, other

technical matters)

INDU

STRIAL DESIGNAppearance of racket

4

IP AND LIFECYCLE O

F PRODU

CTS TO SU

PPORT IN

DUSTRY

AND BU

SINESS IN

NO

VATION

Time

Sales

IntroductionGrow

thM

aturityDecline

•Before product be published

•Launching

•Promotion and

Sales•Prom

otion and Sales

•Preparing for new

Product with new

IP developm

ent.

•Old product be dim

inished or w

ithdrawn from

market

•New

product with new

IP be applied for IP protection

•Launching

Sustainable

EXAMPLES IP AN

D LIFECYCLE OF SPO

RT PRODU

CT

5

The evolution of tennis racket design time to tim

e for winning in the m

arket

1970’s1980’s

1990’s2000’s

INNOVATIO

N

INTELLECTUAL PRO

PERTY IS THE KEY

Thousands of sport-related inventions are protected by patents8

9

10

INDU

STRIAL DESIGN

Example:

an aero-helmet, w

here dynamic shape, perform

ance, high-tech m

aterials and safety regulations have to be in balance.

11

•improve perform

ance•bring style to technology•encourage people to participate•help m

ake one brand more successful

than another12