Chapter 1

INTRODUCTION:

NEED FOR THE STUDY:

Soichiro Honda, the man behind Honda Motor Company by his unparalleled achievement brought motorcycle to masses.

Honda Motor Company the worlds biggest motorcycle makers. Hondas first motorcycle was born out of necessity in immediate post World War-2, Japan, where public transportation was desperately overcrowded and gasoline severely restricted.

He dreamed of giving people everywhere an economical form of transportation, and began producing small motorcycles, including one built in 1949 called the D-type dream.

Brand image is an era and reputation that the product gains through its brand name building brand image helps the organization in achieving targeted sales and to sustain in the market for a long time. It helps the organization in an increasing the awareness of level of consumers and also makes the product competition in every organization need to improve the level of brand awareness and identify customer preferences for different products. This will have a greater an impact on sales of the product.

Therefore present study is on --------------------------------------------------------------- with reference to KATAKAM HONDA, Khammam.

OBJECTIVES OF THE STUDY:

The present study will be based on following objectives.

To study and analyze the awareness towards Honda bikes. To identify and analyze the factors that influences the customer preferences. To measure the impact of promotional tools on brand awareness. To identify the various sources through which-------------------------------------- can be created. To draw conclusions and suggestions.

Methodology of the study:

The present study will be based on both primary and secondary data.

Primary data will be collected through a structured, questionnaire, apart from this, the other techniques such as interviews, discussions and onsite observations will be used to collect primary data.

Secondary data will be collected through company annual reports, journals, magazines, textbooks and internet. All this data can be analyzed and final conclusions and suggestions can be drawn.

SAMPLE DESIGN:

A sample of 100 customers was taken as per the convenience for the present study.

SCOPE OF THE STUDY:

The present study is confined to Khammam town.Sample of 100 customers are taken for the study.The study is on ______________________________________________________

LIMITATIONS:

The study based on Khammam and surroundings urban and rural areas.The study conducted in short period of 45 days. In this limited period the study may not cover all aspects.Money is also one of the main constraints in conducting the present study.

CHAPTER DESIGN:

CHAPTER-1 it deals with introduction need for the study, objectives, methodology and limitations. CHAPTER-2 it deals with company profile and Industry Profile.

CHAPTER-2

INDUSTRY PROFILE COMPANY PROFILE KATKAM HONDA

CHAPTER-2

INDUSTRY PROFILE:

Motorcycles have made their debut around the 1950s; this section looks at the two wheelers which have over the years caught the imagination of the country. It was in the year 1954 that the Indian government ordered for totaling number of 800 motorcycles to man the Pakistani borders. The bullets which were initially launched in England as a 350cc bike and it was upgraded to 500cc a year or so later. These bikes have remained unaltered, barring some cosmetic changes which have undergone over the years. Thus one can say without much of the doubt that the 1955 Bullet was one of the initial hits of the Indian two wheeler industries and till today it continues to be a darling of the motorcycle enthusiasts. Enfield Bullet had a close competition with another study bike named Rajdoot; as the bike was strong enough to handle the rough Indian roads. The company had roped in Indian He-Man Dharmendra for the promotion of the Bike. With more than 1.6 million vehicles on the road the Rajdoot motorcycle was one of the initial hits of the earlier years of two wheeler industry in the country. When heavy motorcycles were the order of the day a relatively lighter bike had caught on the imagination of the Indian 2 wheeler user. Ind-Suzukia bike launched by the then TVS Suzuki group was an instant hit. However the bike could not sustain its initial success due to the high import content in the vehicle and less of the localization. In Scooters Bajaj Chetak has been hugely responsible for adding momentum, to the transport system of the country, till today it remains one of the most successful brands to have come out of the Bajaj Stable. The scooter is named after the Horse of Legendry Rana Pratap Singh; these sets of two wheels have become a part of the Indian milieu and are often considered a representative of the Indian middle class operation. Very few 2 wheelers have been able to emulate the success, which Bajaj Chetak has achieved over the years. Similarly LML Motors enjoyed a reasonable success with the launch of LML select which came with new age technology and improved performance.

Today newer models of 2 wheeler are entering the market every day, slowly pushing these names down the memory lane. However names like Chetak, Rajdoot and Bullet will always find a mention in the history of 2 wheelers in the country.

About 2 wheelers:

The motorcycle has entered its third century, and the two wheeler has come a long way from its origins as a bicycle with an engine. Its new celebrated in the museums and is revered as a symbol of rebellion and freedom. With the meteoric rise in gas prices in the first decade of 21st century, many former riders are returning to motorcycles to save on gas and to create less impact on the environment.

History:

The first motorized two wheeler was built by SYLVESTER HOWARD ROPER of Massachusetts in 1867. The inventor demonstrated his steam powers motorbike at fairs along the east coast. It featured hand grip twist throttle and a 2 cylinder engine fired by coal. It did not catch on. The German inventors Gottlieb Daimler and Wilhelm May Bach produced the Reitwagen (Riding Car), the first gas powered bike in 1885. The German Company Hildebrand & wolfmuller debuted the first bikes for sale to the public in 1894. All the major motorcycle brands that are still around today. Were founded in the period of 1902 to 1955. Triumph (1902), Harley-Davidson (1903), Honda (1946), Suzuki (1952) Kawasaki (1954) and Yamaha (1955).

Types:

Motorcycles are classified as either street or off-road. Off-road Bikes are built to with stand the vagaries of travelling over unpaved terrain. There are 3 basic types of Street motorcycles. A standard bike usually doesnt have the room of lots of luggage or accessories and the rider is positioned upright with his knees below his waist. Cruisers are larger, with lots of room for baggage and other extras. The cruiser rider usually sits low in the saddle, reclined back a little, arms extended farther to the handle bars. The third category, the Sport Bike usually has plastic fairing and is much lighter faster and more maneuverable than standards and cruisers, the riding profile is a lean towards the handle bars. Each of these categories has sub categories of specialized motorbikes, including the sport tourer, which has more room for luggage and a more upright rider profile.

Popularity:

Motorcycle sales worldwide grew by 6.5 percent during the economic downturn of 2008. According to Bloomberg.com. The insurance institute for Highway safety estimates that motorcycle registrations in the United States grew by 51 percent between 2000 & 2005.

Safety:

Fatal accidents involving motorcycles are far higher than cars. Data from the U.S department of Transportations 2005 Fatality Analysis Reporting System report (the latest available of this writing) indicates there were 25.32 car crashes resulting in a fatality per 100, 00 passenger cars in that year, compared to 85.93 fatalities per 100,00 re4gistered motorcycles. The biggest causes of motorcycle rider fatalities are passenger vehicles making an illegal turn into the rider and riders taking turns too wide and going off the road.

Fuel Efficiency:

The United States govt. does not require fuel emissions standards for motorcycles and the industry does not have a standardized method for computing miles per gallon. Modern motorcycles average around 50 miles per gallon.

Two Wheeler Models:

The two wheelers have played a pivotal role in the surging growth of the Indian automobile industry. Over the years domestic sale of various brands of 2 wheelers has grown in large numbers. Even, in exports, the 2 wheelers have been able to maximize the profit margin of various 2 wheelers manufacturers. There are mainly 3 models of 2 wheelers namely, Scooter & motorcycles & mopeds. In recent years, the 2 wheeler industry has witnessed a sea change. During the yesteryears the scooters used to have about 50 % of the Market share and the rest were divided between the motorcycles and mopeds. But now the trend indicates the people are referring motorcycles more than the scooters. At present there is a huge demand for the motorcycle models in India.

Two Wheeler Companies:

There are a number of 2 wheeler companies in India. The produced vehicles of extremely high standard. Some of the leading 2 wheeler manufactures in India are Bajaj Auto, TVS motors, Kinetic Motors, Suzuki Motor Corporation, Royal Enfield Motors India, Yamaha motor India, LML India & Honda Motor Cycle & Scooters India Pvt Ltd. Many of 2 wheelers manufactured by these companies are exported to countries in South East Asia, Africa & South America. Motorcycles are as usually priced higher than that of the scooters and mopeds.

There are even equipped with more features for faster travel based upon the engine displacements and power capacity motor cycles are further classified as ; Road Bikes , Trial Bikes, Racing Bikes, & Touring Bikes. Most of the motorcycles in India come with engine capacity of about 100cc to 250cc.

The engine capacity of Scooters as usually varies between 100cc to 150cc. Mopeds have small engine capacity ranging between 50cc to 100cc. most of the automobile companies in this segment are always coming up with newer variants of different models of 2 wheelers.

To be in the long run these companies are even adding more number of features to these vehicles. Bike models become popular when they are as good in appearance as in the performance. Two wheeler bike models in India also get popular when they are in good price range along with other attractive features.

Two wheelers in India:

India is the second largest producer of two wheelers in the world. In the last few years the Indian 2 wheeler industry has seen spectacular growth. The country stands next to China & Japan in terms of production and sales respectively.Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in 2 wheeler industries, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy communication. Large varieties of 2 wheelers are available in the market. known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.

Benefits of 2 wheelers:

Two wheelers are the most popular and highly sought out medium of transport in India. The trend of owning 2 wheelers is due to its:

Economical price.Safety.Fuel-efficient.Comfort level.

However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda Karizma, and Bajaj Pulsar & Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high performance 2 wheelers in India. Know more about latest launches and happenings in 2 wheelers industry.

Two wheeler sales maintain scorching growth.

The 2 wheeler industry has reported robust sales for the month of May. Major companies reported improved sales year over year (YOY).

Bajaj autos sale including the sale of 3 wheelers rose to 62 % at 300000 units vs. 185000units (YOY) while TVS motors registered a sale of 154667 units and increase of 30%. Hero Honda, the countrys largest 2 wheeler maker, saw sales jump 14% to 4,35,933 units.

Bajaj autos exports were up 60% at 96000 units vs. 60000 unitsYOY. The companys motorcycles sale grew 63 % at 27000 units while its 3 wheeler sales were at 30000 units to 20000 units last year. up 52%the companys new Discover 150cc sold 12000 units in May and the target for June is 25000 units. Bajaj auto expects its exports to go up to 100000 units in June.

Hero Honda motors senior vice president marketing & Sales Anil Dua said the 14% growth in May is very satisfying, coming as it does over the high base of our sales last year. We had significant contributions from segments resulting in this achievement. The companys scooter Pleasure recorded sales of over 24000 units last month, he added.

TVSs sales for motorcycle rose 26.94% to 67906 units from 53495 units in the year ago period. The Company said its exports in May surged 62.07 % to 18046 units against 11135 units in May 2009. Companys 3 wheeler sales soared over three fold to 2313 units in May from 707 units in the same month of last year.

Two wheelers by brands:

BAJAJ AUTO

HONDA MOTORCYCLE AND SCOOTERS INDIA PVT LTD

LML INDIA

SUZUKI MOTOR

MAHINDRA 2 WHEELERS

ELECTROT HERM

HERO ELECTRIC MONTO MOTORS

TVS MOTORS

HERO HONDA

KINETIC

ROYAL ENFIELD

YAMAHA MOTORS

Honda philosophy:

Basic Principles: Respect for the individuals. The 3 Joys 1. Buying2. Selling &3. Creating.

Company Principle: maintaining a global view point, we are dedicated to supplying products of the highest quality, yet at a reasonable price for world vide customer satisfaction.

Management Policies:

Proceed always with ambition and youthfulness Respect sound theory, develop fresh ideas, and make the most effective use of time. Enjoy work and encourage open communication. Strive constantly for a harmonious flow of work, Be ever mindful of the value of research and Endeavour.

Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore as a socially responsible corporate citizen, we arrive to address important environmental and safety issues.

Corporate profile:

Honda Motor Co., Ltd. Operates under the basic principles of Respect for the Individual and the 3Joys commonly expressed the Joy of Buying, The Joy of Selling and The Joy of Creating. Respect for the Individual reflected the companies desire to respect the unique character and ability of each individual person, trusting each others as equal partners in order to do their best in any situation. Based on this, The Three Joys expresses their belief and desire that each person working in or coming into contact with the company, directly or through our products, should share a sense of Joy through that experience.

In line with these basic principles, since its establishment in 1948, HONDA has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition the company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

The Company has grown to become the Worlds largest Motorcycle Manufacturer and one of the leading Auto Makers. With a global network of 501* subsidiaries and affiliates accounted for under the equity method, Honda Develops, manufactures and markets a wide variety of products, ranging from small general purpose engines and scooters to specialty sports cars, to earn the company an outstanding reputation from customers worldwide.

Honda Company history:

Soichiro Honda began by manufacturing piston Rings in November 1937. He quickly became a Sub Contractor to Toyota, and then expanded to other engine parts.

On September 24, 1948 the Honda Motor Co. was founded. Soichiro Honda took advantage of a gap in the Japanese Market that was decimated by World War II; Japan was starved of Money & Fuel, but still in need of Basic Transport. Honda utilizing his manufacturing facilities attached an engine to a bicycle, creating the Cheap and Efficient Transport that was required.

The Honda Piston Manufacturing facilities were almost destroyed. Soichiro Honda created a new company with what he had left, giving it the unusual name of Honda Given Kogyo Kabushiki Kaisha which translates to Honda Research Institute Co. LTD. Despite its grandiose name, the first facility bearing that name was a wooden shack where Mr. Honda and associates would fit Engines to Bicycles. Interestingly the official Japanese Name for Honda Motor Co. remains the same, in honor of Soichiro Hondas efforts.

Honda quickly began to produce a range of scooters and motorcycles and Soichiro Honda quickly recovered from the losses incurred during the war. By the late 1960s Honda had conquered most world Markets. The British were especially slow to respond to the Honda introduction of Electric Starters to motorcycles. By the 1970s, Honda was the largest producers of Motorcycles in the World.

Honda began producing road Cars in 1960, mostly intended for the Japanese Market. Though participating in the international Motorsport Honda was having difficulty selling its automobiles in the United States. Build for Japanese buyers, Hondas small cars had failed to gain the interest of American Buyers.

Honda Finally established a foothold in the American market in 1972 with the introduction of the civic-larger than their previous models, but still small compared to the typical American carjust as the 1970s energy crisis was impacting worldwide economics. New emissions laws in the US, requiring American car makers to affix expensive catalytic converters to exhaust systems, noticeably increased striker prices. However Hondas introduction of the 1975 Civic CVCC, CVCC being a variation on the stratified charge engine, allowed the Civic to pass emissions tests without a catalytic converter.

In 1976, the Accord was immediately popular because of its economy and fun to drive nature; Honda had found its niche in the United States. In 1982 Honda was the first Japanese Car Manufacturer to build car plants in the US, starting with the Accord plant in Marysville, Ohio. They now have plants in Marysville, Anna, and East Liberty, as well as in Lincoln, Alabama (Honda Manufacturing of Alabama), and Timmonsville South Carolina, and plan to open a new plant in Tallapoosa, Georgia. Hondas North American and US head quarters are located in Torrance, California. Hondas Canadian Civics is manufactured in their plant in Alliston, Ontario since 1985.

Honda was also the first Japanese automaker to introduce a separate luxury line of vehicles. Created in 1986 and known as Acura, the line is made up of modified versions of Honda Vehicles usually with more power and sportiness that their Honda Counter Parts.

1989 saw a move that was set to revolutionalize the way car makers tuned their engines. Honda launched their VTEC variable valve timing system in its production car engines., which gave improved efficiency and performance across a border range of engine speeds. one of the first of its kind is passenger vehicles, it worked on premise of tuning one engine to operate at 2 different settings depending on load. Normal driving would use a shorter cam lobe that resulted in more efficient operation. A more aggressive, longer duration can engages when engine RPM reaches a set point resulting in more power during hard acceleration. The driver gets the best of both worlds; high efficiency and high power on demand. Many automakers have introduced their own versions of variable valve timing. The technology is Now standard across the whole Honda Range.

For the 2007 model year, Honda plans to improve the safety of its vehicles by providing front seat side air bags, side-curtain airbags, and anti lock brakes as standard equipment in all automobiles available in North America (except the Insight, S2000, and Acura NSX, which will not have side curtain air bags). By 2006, Honda plans to have a standard equipment vehicle safety assist and rollover sensors in all light trucks, including the CR-V Odyssey, and Acura MDX. Honda also plans to make its vehicles safer for pedestrians, with more safely designed hoods, hinges, frame constructs and brake away wiper pivots.

Milestones in Honda History:

Honda was found in the late 1940s as Japan struggled to rebuild following the II-World War. Company founder Soichiro Honda first began manufacturing Piston Rings before tuning his attention to inexpensive motorcycles. Mr. Honda has a passion for engineering, and this became evident by the wild sales success of his motorcycles in the 1960s and by competing head to head against the worlds best in race tracks. Today, Honda is a juggernaut, offering class-leading machines in most every category.

1906 Soichiro Honda is born in Hamamatsu, Japan. His father owns a blacksmith shop that also repairs bicycles. As a young man, Honda is an apprentice in an automotive garage in Tokyo.

1928 Honda returns to Hamamatsu to open his own auto repair Shop. Enamored with speed, he build his own race car.

1936 Honda is injured in an auto racing accident.

1937 He forms a company to manufacture piston rings. After a shaky start (owing mostly to his complete lack of formal training in Metallurgy) his company becomes successful. He is a key supplier to Toyota, which starts manufacturing cars at about the same time.

1946 Soichiro Honda sells his piston-rings business. Japan is struggling to regain some semblance of normalcy, after having been bombed flat at the end of WWII. Honda realizes the need for affordable transportation and begins grafting war-surplus two stroke motor onto bicycles. (the motors had originally been intended for use on portable generators for military radios).

1948 Honda Motor Co. Ltd is incorporated. Sichiro Honda focuses on the engineering side of the business, while financial operations are controlled by Takeo Fujisawa.

1949 the company produces its first real otorcycle, powered by a 98cc two stroke motor. When an employee sees the first one assembled and it is ridden outside the factory, he says, it is like a dream. The name Dream was adopted for the bike officially known as model D.

1951 Mr. Honda is infuriated by the noise smell and fumes from the 2 stroke motorbikes (including his own) that crowd Japanese city streets. In response, the company creates its first Four Stroke Motorcycle, the Dream E (146cc)..

1952 Despite the fact thet he despises such primitive powerplants, Honda flirts with his original notion of auxiliary motors for bicycles. The Club F (2 stroke, 50cc) clip-on motor is sold through thousands of independent bicycle shops across Japan. It is only manufactured for 2 years, built it introduces the Cub trade mark, which will be popular for decades in various guises.

1953 the Benly J (4 stroke, 90cc) is released. At least some of these were sold with Benly tank-badges, and carried at Honda name on engine cases only. The Benly series also lasted a long time, and ushered in an era of improved performance. They were immediately popular with japans amateur racers.

1954 Soichiro Honda shares his own dream of success in Grand Prix motorcycle racing. He writes, My child hood dream was to be a championof motor racing with a machine built by myself. However before becoming world champion, it is strongly required to establish a stable corporate structure, provided with precise production fecilities and superior product design. From this point of view we have been configuring on providing high quality products to meet Japanese domestic condumer demand and we have not had enough time to pour our efforts in motor cycle racing until no.... I here avow my intention that I will participate in the TT race and I proclaim with my fellow employees that I will pour all my energy and creative powers into winning.

Mr. Honda attended the Isle of Man races as an observer that year, paying particular attention to the German-made NSU motorcycles that dominated the 125 and 250 classes. Although it is widely believed Honda copied these machines, it is not true; the NSU racers were singles with bevel-drive cams-nothing like the early Honda racers.

1957 the leading Italian manufacturers, including MV Agusta, Gilera and Mondial announce that they will withdraw from World Championship Racing, citing increasing costs. MV Agusta will renege on this agreement and continue racing. Honda buys one of the last Mondial race bikes. The Japanese company doesnot copy the Italian bike, but it does use it as a source of inspiration and an example of the standard they need to reach.

1958 the Super Cub (aka C100, aka CA100, aka simply the Honda 50) hits the market. It features a pressed-steel frame, leading link fork, step-through design and a 50cc four stroke motor. It is destined to be sold under various names, and will later grow to 70cc and finally 90cc. it will become the most popular motorcycle-indeed, the most popular motor vehicle of any kind.

1959 Honda enters the famed Isle of Man TT races for the first time. The company fields five machines in the 125 cc Ultra-light weight class. The bikes are 125cc twins, of the type raced the previous year in Japanese national competition. Naomi Tanaguchi achieves the teams the best TT results, finishing sixth. Honda wins the manufacturers trophy in the class.

Honda opens American Honda Motor Co. in Los Angeles.

1961 Honda dominates both the 125cc and 250cc classes at the TT. Mike Hailwood wins both races, with Hondas finishing 1st through 5th positions in each case. The Isle of Man Examiner newspaper says simply It was a devastating win for the Orient.

1963 this year, Honda focuses on F-1 car racing, and the motorcycle racing programme suffers. Sales of street bikes remain strong, however: the super Cub is awarded the French Mode Cup: Honda opens its first overseas plant in Belgium: Grey advertising unveils the famous You meet the nicest people on a Honda campaign. Early the following year, Honda buys commercial time in the Acadamy awards for a Nice People television and featuring the super cub.

1964 two stroke motors begin to dominate the smaller-displacement racing classes. In order to remain competitive in 250cc classes, Honda produces six-cylinder 250, the 3RC164.

1968 19 years after the companys first 2 wheeler rolled out of the factory, Honda produces its 10 millionth motorcycle.

1969 Honda unveiled the CB750 at the Tokyo Motor Show but it didnt hit the market. It was the first market bike to come with Disk brakes.

1970 Honda entered four riders in the Daytona 200, but only one-Dick Mann- finished. It was a huge win for Honda in America.

1972 honda finally admits that inorder to build a competitive 250cc motocrosser, the company has to make another 2 stroke motor. CR 250 Elsinore reaches the U.S in early 73.

1973 Soichiro Honda retires as the Company President. He remains on the Board of directors, which grant him the honorific title Supreme Advisor in 1983.

1974 the first gold wing, the GL1000 is introduced at cologne. It reachs the U.S market in 75. This was the first Japanese four stroke to be water cooled.

1978 in an effort to build a competitive four stroke motorcycle for the 500GP World Championship, Honda produces the Oval Piston NR500. It was effectively a 4 cylindered V-8 with 8 connecting rods and 32 valves.

1981 Honda Gold Wing production moves from Japan to a new factory in OHIO.

1983 Freddie Spencer wins the 500cc World Championship. For the first time Honda Wins the Blue Riband Championship.

1986 after a shaky start, the V-Four VF series of road bikes is redeemed with the redesigned VFR750F Interceptor. Its gear drive out of the cams once and for all banish cam drive and wear problems, and the model is generally acknowledged as the Best All Round Road Bike for most of the next ten years.

1987 the CBR600F Hurricane is Hondas first fully faired, four cylinder street bike.

1990 the VFR750R aka RC30 finally arrives in the U.S three years after it is first sold in Japan.

1991 the Company Mourns the Death of SOICHIRO HONDA.

1992 200 units of the legendary NR aka NR750 are produced. This is a street legal version of the ill-fated NR 500 Grand Pix Racer. Which sells for a breath taking of 60,000$

1993 the CBR900RR stuns the sport bike world. Designd by Tadao Baba, the Fireblade combines the power of an open class motorcycle with the weight handling of a 600 pounds.

1995 the radical EXP-2 two stroke 400cc wins its class in the Granada-Dakar Rally. The bike is the proof of concept for a cleaner burning and more powerful 2 stroke engine concept that uses a pivoting Valve to close the exhaust port.

2001 Valentino Rossi eins the last ever 500cc World Championship on the NSR500 two stroke.

2002 all change. Or not. Rossi wins the first World Championship in the 990cc MotoGP era, on the five-cylinder four stroke RC211V. Valentino Rossi eins the last ever 500cc World Championship on the NSR500 two stroke.

2004 Honda prototypes are a motorcycle powered by a fuel cell.

2006 The 50000000th Super Cub is Sold.

2007 Honda is the first manufacturer to offer a motorcycle with air bag crash protection.

2010 Honda introduces a 110 cc motorcycle CB Twister and it has won all 11 Awards mainly Indian motorcycle of the year IMOTY

2011 Honda introduces its most prominent motorcycle in 250cc segment controlled by 2 valves and DOHC cylinder with Prolink Suspension and Liquid Cooled through Diamond shaped Frame. And is the first ever motorcycle to introduce the ABS Anti Brake Lock System in Two Wheeler industry. Also included the PGMFI technology. Giving better mileage of 36 kmpl and through its cutting edge technology it has going to be No. ! in 250 cc segment.

BOARD OF DIRECTORS

Satoshi Aoki(Chairman and Representative Director )

Takanobu (President and Representative Director)

Koichikondo(Executive Vice President and Representative Director)

Senior Managing Directors

Akiohamada

Mikio Oshimi

Atsuyoshi Hyogo

Shigeru Takagi

Tesuo Iwamura.

Honda Motorcycle & Scooters India Private Limited

Established in 1999, the Honda Motorcycle & Scooters India Private Limited HMSI is a wholly owned subsidiary of Honda motor Company Ltd. Japan and is located at Manesar, Haryana. The Companys Most well known brand is the Honda Activa that Revolutionized the Indian Scooterrete market in terms of design and features. The company exports scooters to the European Union.

The Company initially ventured in to scooters as its joint venture agreement with the Hero Group precluded its entry into the motorcycle segment for five years. The Company set bench marks in the Indian Scooter Industry with the launch of its gearless Scooter Honda Activa. Honda Dio launched after it, was slightly upgraded and trendier version of Activa. Honda Eterno was another addition to the repertoire of Honda Scooters. First Bike launched by HMSI was Honda Unicorn. It was followed by Honda Shine. All the products launched by HMSI were run away hits in the Market.

The HMSI factory is spread over 52 acres, with a covered area of about 85,815 square meters at Manesar, Gurgaon district of Haryana. The foundation stone for the factory was laid on 14th December 1999 and the factory was completed in January 2001. The initial installed capacity was 100,000 scooters per year, which has reached 6,00,000 scooters by the year by 2007 and motorcycle capacity shall be 4,00,000 per annum. The total investment outlay for the initial capacity was Rs. 215 crores and now the accumulated investment is 800 crores.

Honda Motorcycle & Scooters India Private Limited:

Honda Motorcycle & Scooters India Private Limited HMSI is a wholly owned subsidiary of Honda motor Company Ltd. Japan and has a reputation of producing Rock Solid, trouble free machines.

Motorcycles:

Honda has continuously upgraded their Unicorn and Shine Models adding a dash of Style to these already proven performers.

With the recent launch of Honda Stunner, Honda have introduced performance biking to the 125cc segment in India. With sporty styling and tubeless tires and more powerful engine this bike is bound to appeal to those looking for performance and looks without sacrificing mileage.

Scooters:

The Honda Activa is by far the most successful auto geared scooter in the Indian Scooter Market and shares mechanicals with the partially fiber bodied Honda Aviator and the completely fiber bodied Honda Dio. The Aviator also comes with an optimal disc brake version that sports alloy wheels.

The Eterno is the lone geared scooter offered by Honda and finds significant demand in certain regions thanks to its rock solid engine and excellent fuel efficiency.

Honda Company Objectives:

maintaining an international view point, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction .

Hondas approach to customer satisfaction :

In accordance with the Honda philosophy of respect for the individual and the three joys of buying, selling and creating. Honda has always worked closely with its dealerships to maximize customer satisfaction. Every step of the way, from purchase to after-sales service, dealerships are working hand in hand with Honda to maintain the trust of customers.

Honda, as a manufacturer of mobility products, holds quality and safety to be among the highest responsibilities of management and engages in a wide range of initiatives to promote them. Said founder Soichiro Honda, it is unacceptable that even one customer in ten thousand should receive a defective product. Thats why we have to aim for 120%. Based upon this principle, Honda constantly engages in initiatives to offer customers a new level of outstanding quality. Based upon the principle of safety for every one, Honda is tackling safety issues both from product and educatrional perspectives, striving to make mobility safer and more comfortable. As a global manufacturer of mobility products, Honda is squarely confronting the issue of accelerating global climate change by striving to manufacturing products with lowest issue of CO2 emissions at plants with the lowest CO2 emissions. Through environmental initiatives in both product development and production, Honda seeks to lead the way in environmental technology. By communicating the joy of buying, selling and creating to all Honda Stake holders our Customers, dealers, suppliers, associates, shareholders, investors and local communities- and prompting their steady implementation , it is our aspiration to create a sustainable company and fulfil our responsibilities to society. Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.

ORGANIZATIONAL PROFILE

The KATKAM HONDA is at Wyra Road. It is being maintained by KATAKAM CHINA HANUMANTHA RAO who is the manager who looks after the entire business and is one of the managing directors of KATKAM HONDA, there are 4 partners.

1. Sri K. China Hanumantha Rao

2. Sri K. Giri Prasad

3. Smt K. Sudha Rani

4. Smt. K Sri Devi

Sri K China Hanumantha Rao has desire to become the Honda Dealer. He worked hard spending all his resources to get the dealership under the name of KATAKAM HONDA in 29-09-2004 it was established.

The dealer is assisted by energetic dinemic enthusiastis and hardworking employees. When the employees were asked whether the dealer always helps solving their problems . even compensation point of view they are fair and proper. The dealer of KATKAM HONDA discusses the problems connecting with the business with their employees also.

When potential customer setup into the showroom, the dealer and the employees receives them well, even if person steps out the showroom with out placing an order, the dealer and employees give the person same respect which they had given live when he entered the showroom.

They provide free services to HONDA BIKE customers. In case of HONDA BIKE they provide total 4 services to the customers. All the 4 services are free.

The Organization itself gives dates for servicing, is the date of servicing is completed they remember the customers through a phone call. Their service towards customers is very caring.

The warranty of Honda bikes is 2 years. Thus also provides paid charge services with a little amount after free services.In the competitive word of business for every product there is a lot of competition in two wheelers.

Most of the people prefer two wheelers, which gives more mileage. People are ready to spend at a time loans amount and prefer to spend was money in day-to-day maintenance act also.

Some segment of companies are offering more mileage vehicles with lightweight. But is very completing to manufacture should have to maintain more mileage, lightweight, good looking and soon.

SPARE PARTS:

All the spare parts related to Scooters, Motor Bikes are available at KATKAM HONDA are reasonable according to the quality.

SCHEEMES:

No schemes are provided. Financial fecilities are available from ICICI, HDFC, INDUS IND, MUTHOOT CAPITAL, SHRI RAM FINANCE & FULLERTON INDIA.

KATKAM HONDA is having the good dealings with customers.

The annual turnover is 18.3 crores

HONDA FEATURES:

1. Shine meets Bharat stage 11 Norms.2. The honda company wants to introduce a unique product for all kinds of customers.3. They introduced products where technology and style come together in a smooth way.4. It is one and only leading company to produce a multi user products like Shine and Activa.

HONDA MODELS:

HONDA MOTORCYCLES

s.noMODELCUBIC CAPACITY

1Honda CBR 250R new250CC

2Honda CB Unicorn Dazzler150CC

3Honda CB Twister110CC

4Honda CB Shine125CC

5Honda CB Unicorn 150CC

6Honda CBF Stunner125CC

7Honda CBF Stunner PGMFI125CC

HONDA SCOOTERS

s.noMODELCUBIC CAPACITY

1Honda Activa110CC

2Honda Dio102CC

3Honda Aviator110CC

4Honda Eterno only in North147.7CC

Honda Motorcycle bikes available at KATKAM HONDA showroom in KHAMMAM:CBR 250 R CB UNICORN DAZZLER CB TWISTER CB SHINE

CB UNICORN

CBF STUNNER

CBF STUNNER PGMFI

HONDA ACTIVA HONDA DIO

HONDA AVIATOR

HONDA ETERNO

AWARDS AND ACHIEVEMENTS:2013CorporateManufacturer of the Year 2012 - BBC Top Gear

Manufacturer of the Year - Car & Bike India Awards

Manufacturer of the Year 2013 - Motor Vikatan Awards 2013

Dream YugaMotorcycle of the Year upto 110cc - NDTV Car & Bike Awards, 2013

Motorcycle of the Year upto 115cc - Car & Bike India Awards

Compact Bike of the Year - CNBC TV18 OVERDRIVE 2013

CNB Viewers Choice Two Wheeler of the Year - NDTV Car & Bike Awards, 2013

CNB-AAA Creative TV Commercial of the year (2 Wheeler) - NDTV Car & Bike Awards, 2013

Motorcycle of the Year upto 110cc - ET ZigWheels Awards 2012

CBR 150REnthusiast Motorcycle of the Year upto 180cc - ET ZigWheels Awards 2012

MotorsportBest Manufacturer to Support Indian Racing - Motor Vikatan Awards 2013

2012CBR 250RBike of the Year - BBC Top Gear Awards

Indian Motorcycle of the Year (IMOTY)

Jury:BS Motoring , Bike India , BBC Top Gear , Overdrive , AutoBild India .

Compact Bike of the Year - CNBC TV18 Overdrive Awards

Viewers Choice Bike of the Year - CNBC TV18 Overdrive Awards

Bike of the Year - CNBC TV18 Overdrive Awards

Viewers Choice Bike of the Year - NDTV Car & Bike Awards

Two-wheeler of the Year - NDTV Car & Bike Awards

Motorcycle up to 250cc- NDTV Car & Bike Awards

Viewers Choice Bike of the Year - ET ZigWheels Awards

Bike of the Year (upto 250cc) - ET ZigWheels Awards

Viewers Choice Bike of the Year - Bloomberg UTV & AutoCar Awards

Bike of the Year (upto 250cc) - Bloomberg UTV & AutoCar Awards

Motorcycle of the Year - AutoBild Golden Steering Awards

Bike of the Year (up to 250cc) - Car & Bike India Awards

Bike of the Year - Car & Bike India Awards

People's Choice Two-wheeler of the Year - Vicky.in Awards

Best Bike 2012 - Motor Vikatan Awards

Two-wheeler of the Year - Vicky.in Awards

Bike of the Year,Super Bike of the Year - Top Gear Malayalam

India Design Mark ( I Mark ) - India Design council

Brand HondaManufacturer of the Year (two-wheeler category)- Car & Bike India Awards

Best BikeManufacturer 2012 - Motor Vikatan Awards 2012

2011CB TwisterIndian Motorcycle of the Year 2011 (IMOTY) Jury:BS Motoring , Bike India , BBC Top Gear , Overdrive , AutoBild India .

CB TwisterBike of the Year CNBC TV18 Overdrive Awards 2011

CB TwisterBike of the Year - Bloomberg/UTV Autocar Award 2011

CB TwisterViewers Choice Award Bike of the Year - Bloomberg / UTV Autocar Awards 2011.

CB TwisterBike of the Year - BS Motoring Award 2011.

CB TwisterBike of the Year upto 110CC Bike India .

CB TwisterMotorcycle upto 110CC - NDTV Car & Bike Awards 2011.

CB TwisterPremium 100CC Motorcycle - Zigwheels Awards.

CB Unicorn DazzlerMotorcycle upto 160CC NDTV Car & Bike Awards 2011.

CB Unicorn DazzlerSporty Motorcycle upto 180CC Zigwheels Awards .

VFR 1200FSuperbike of the Year TopGear

VFR 1200FAutomotive Technology of the Year (Dual Clutch TAutomotive Technology of the Year (Dual Clutch Transmission) - Zigwheels Awards .

2010BrandMost Reliable Brand - Apollo Auto India Best Brand Awards 2010Advance Technology - Apollo Auto India Best Brand Awards 2010Quality - Apollo Auto India Best Brand Awards 2010

CB1000RImport Two - Wheeler of the Year NDTV Profit Car & Bike Awards 2010

CB1000RImport Bike of the Year - AutoCar Awards 2010

CBR1000RR FirebladePerformance Bike of the Year - CNBC TV 18 Overdrive Awards 2010

2009CBF Stunner2009 Stunner NDTV Profit Award 2009 - Bike of the Year

Aviator2009 Aviator NDTV Profit Award 2009 - Scooter of the Year

ActivaScooter of the Year - ET ZigWheels Awards 2009

2008AviatorScooter of the Year - Zigwheels.com

CBF StunnerMotorcycle of the Year(125 CC) -Zigwheels.com

ActivaCNBC TV18 - Auto Car "AUTO AWARDS 2008 - "Scooter Customers Satisfaction No.1"

Brand-Well Made Bike 2008-Advanced Technology 2008-Overall 2008-Eco-Friendliness 2008-Resale Value 2008

By Apollo Tyres - Auto India "Best Brand Survey Awards 2008"

2007EternoBest automobile brand of India 2007 (Planman Media)

ActivaBest automobile brand of India 2007 (Planman Media)

2006ShineTNS Voice of The customer Award 2006 (TNS)

2005UnicornMotorcycle of the Year 2005 (B.S.Motoring& Autocar)

UnicornTNS Voice of the Customer Award (TNS)

EternoScooter of the Year 2005 (B.S.Motoring & Overdrive)

2004EternoBest Scooter of the Year by B. S. Motoring & ICICI Bank, Overdrive Magazine

2003DioScooter of the Year 2003 (BBC)

2002ActivaScooter of the Year by Overdrive Magazine

2001ActivaScooter of the Year 2001 (BS Motoring)

-HMSI & HSCI has been ranked on top in dealer satisfaction survey 2002-03 (TNS)-Award for Environment Excellence 2002-03 (Greentech Foundation)