ipam - our history since 1984

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Once

upon a

time ...

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1984 A team of managers and teachers gathered around an innovative and pioneering teaching project… Thus was born the IPAM - Instituto Português de Administração de Marketing.

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1987 The concept, first developed in Oporto, stretched to Lisbon. The 1st delivery of diplomas, certifying the first marketers, was held in this year with the… Course in Marketing Management.

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1989 Due to the recognition on the importance of the Marketing Management Course … a new school was launched … IPAM Aveiro.

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1990 The Marketing Management course taught in Oporto was recognized by the Ministry of Education as … Bachelor Degree.

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1991 It was Lisbon’s turn on having its course approved by the Ministry of Education. Later this year IPAMorganized the 1st Portuguese Congress of Marketing Professionals.

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1992 The IPAMform, Training Centre and Business Development was composed … One of its duties was the liaison with the business community by placing students in internships at various companies … Emphasis on the specialized training in the Marketing Management Course.

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1993 In the same way as Oporto and Lisbon, Aveiro had its Marketing Management Course … approved by the Ministry of Education.

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1994 First international protocol was held … between IPAM and ESIC - Escuela Superior de Gestion Comercial y Marketing.

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1995 The Portuguese Marketing Journal, first magazine with an academic and scientific approach at marketing, was launched.

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1996 GEMEO - Market and Opinion Research Office, and the IDIM - Institute for Marketing Research and opinion, were born.

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1997 In a partnership with CEDEPE, the MBA with a Marketing specialization was launched.

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1998 The Marketing Dictionary was edited and printed for the academic and professional community. The GEMD- Research Office for Sports Marketing was created.

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1999 IPAM creates the Postgraduate Centre, counting over 100 students.

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2000 O IPAM is invited to be part of the Portugal brand project, for initiative of ICEP. It were edited new publishes of IPAM Editions.

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2001 Aveiro’s new facilities, designed from scratch for this purpose, were inaugurated.

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2002 Official opening of … the FEPAM - European School of Marketing Management, the internationalization project of IPAM Brazil.

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2003 IPAM and the IDIM Editions organized … the 1st Conference of the Portuguese Marketing Journal. The theme was "Global Consumer: Trends and Prospects." The “Marketing Management Game”, organized by IPAM and the national newspaper “Público”, brought together more than 600 people for a true management competition.

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2004 IPAM celebrated its 20th anniversary! The MBA Brazil - Class IX from Recife received their Diplomas.

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2005 IPAM starts adapting the Degree in Marketing Management to the Bologna Treaty. IPAM Matosinhos and IPAM Students Association organized the Marketing Coordinates.

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2006 IPAM was "Bologna Ready". Marketing had a new home; Philip Kotler inaugurated IPAM Lisbon’s new facilities.

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2007 IPAM and the weekly newspaper SOL organized the Management Game 2007, which became the biggest game in the country with over 430 teams playing. The MCTES approved a new course of 1st cycle -Degree in Consumer Science. This was also the year for the International Conference on Health and Care Marketing, which was attended by 250, including Erik Berkowitz. Tom Peters performed the inaugural class.

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2008 The MCTES approved two new courses from the 2nd cycle: Master in Consumer Behavior Customer Service Management. IPAM undergoes an evaluation by the EUA, evaluating entity for European Higher Education. IPAM promoted a new International Conference on Consumer Trends with Susana Campuzano Garcia and Banwari Mittal, with 350 appearances. IPAM integrated the Talent Universities Group.

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2009 IPAM’s International Conference took place with great media projection. William Sutton, President of the Sports Marketing Association, and Robert Fernandez from ESPM Brazil, were present. Søren Askegaard performed the Inaugural Class. A new visual identity came to life with the project M25 for the rejuvenation of the brand “IPAM”, under the leadership of Carlos Coelho. IPAM celebrated 25 years forming the best marketing managers in Portugal.

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2010 The Corporate Education from Talent Universities became a reference on executive training, within and between companies. The V International WineMarketing Conference took place at the Abbey S. Bento da Vitória, with Evelyne Resnick and John Gillespie. The new IPAM website was launched. The largest International Conference on Marketing was held in Aveiro, organized by IPAM at the Congress Centre, with Guru Philip Kotler and to an audience of about 1,000 participants.

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2011 IPAM’s Academic Conference – Kids Marketing, at Casa da Música, in a partnership with BrandKey. The III Sports Marketing took place at IPAM Aveiro, receiving for the first time an international guest - CarstenCramer, Marketing Director at Borussia Dortmund - and broadcasted live stream to 220 people. The NewLeaders Contest, an entrepreneurship program of the Group, took place. The IPAM community involves itself with the television show imagiNation.


2012 New Building IPAM Oporto - The new building was built from scratch and is located in the largest business area of the city. This change led to greater physical proximity to large companies based in the region. Creation IPAM Lab - IPAM Lab - Research Unit Marketing and Consumption @ IPAM - The Marketing School, brings together all the teachers and researchers of the three IPAM schools. PME Leader - The Ensigest S.A. and IADE S.A. companies managing the Schools Talent Group - IPAM and IADE respectively, were recently awarded the status of PME Leader in 2012 in recognition of the excellent financial performance of both.

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2013 Launch of the Master’s in Design Management - 2nd cycle course in Design Management comes within the scope of a partnership between IPAM and IADE. This course was set up to respond to the trends that have been occurring for some years in developed economies with very mature and competitive markets. IPAM celebrates 29 years forming the best marketing managers in Portugal.

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Master in Design

Management


2014 Launch of the Master in Marketing Management for the market of South America in partnership with EUDE; Realization of the IPAM Talks event that brings together more than 600 participants; Launch of Sales Academy, a specialized unit in the training of professionals about the commercial area and launch of new concepts such as Creative Week and the Summer Camp. ICIEMC - 1st International Conference IPAM that joins innovation and entrepreneurship with the marketing and with the consumer behavior; IPAM Lab performs the Marketing Plan of the Central Portugal region, which serves as orientation to community funds, under Horizon 2020, managed by the Coordination Committee of the Central Region. IPAM celebrates 30 years forming the best marketing managers in Portugal.

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Happy Birthday 1984 – 2014: 30 ANOS

ipam - our history since 1984

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