ipc media
TRANSCRIPT
IPC MediaEleanor Webb
AS Media Studies
The company started when three leading magazine publishers: George Newnes, established in 1881, Odhams Press, established in 1890 and Fleetway Publications established in 1880 joined together with the Mirror Group to form IPC magazines in 1968.
The 1800’s: 8 IPC publications that are still going today were launched in the late 1800’s including: Country life, Cycling weekly and Horse and hound.
The 1940’s: IPC’s Woman’s Weeklies played a key wartime role, keeping the morale of woman up and supplying important information on behalf of the Government.
The Companies history:Key Points
The 1970’s: IPC is acquired by The Reed Group, this forms the giant global corporation, Reed International.
The 1990’s: New musical express, one of the magazines many publications, goes on to be the first major UK music title to get its own website – nme.com
The 2000’s: IPC change their name from IPC Magazines to IPC Media for the new millennium.
The Companies history:Key Points
In the mid 1950’s IPC was associated with a handful of companies, mostly associated newspapers.
These companies were: Odhams Press Ltd George Newnes Publishers C. Arthur Pearson The Hulton Press
Publications IPC Media have been associated with
IPC has a huge portfolio of titles These titles are separated into 3 divisions
each aimed at a separate market These separate markets are: Mass Market Women Upmarket Women Men
Portfolio: Current titles
Target Audience:Mass Market for Women
Popular Titles
Target Audience:Upmarket Women
Popular titles
Target Audience:Men
Popular titles
IPC Media is split into 3 different publishing divisions; IPC Connect, IPC Inspire and IPC Southbank Along with these 3 divisions is IPC Advertising where
companies can purchase adverts. Each of these divisions has a different target audience to
focus on Connect focuses on Mass Market Women Inspire focuses in Men Southbank focuses on Upmarket Women
Structure Of IPC Media
On the 10th October 2013 IPC Media reported a 75% fall in pre-tax profits for 2012
On October 7th 2013 IPC Media announced that one of their most popular magazines NME is getting a major redevelopment
On August 28th 2013 Marie Claire another popular magazine aimed at women celebrated its 25th birthday
Current News about IPC Media