eosMktg&Communication

Media Guide 2014The new magazine about corrosion control and prevention

protectivecoatings®

ipcm protective coatingswhy? P 01

circulationand distribution analysis P 02

editorial calendar 2014 P 03

advertising rates 2014 P 04

advertising formats P 05

eos marketing&communication P 06

www.ipcm.it P 07

connect to The Amazingworld of finishing P 08

web marketingweb advertising P 09

www.ipcm.it P 07

connect to the worldof finishing P 08

web marketingweb advertising P 09

eos marketing&communication P 11

protective coatings®

why?

It is bilingual, English and Italian, and it circulates around Europe and in strategic markets for the protective coatings industry outside Europe, such as the MENA region (North Africa - Middle East).

ipcm® protective coatings feature topics contain technical, scientific and practical information on all kinds of protective coatings, anticorrosion technologies and surface preparation (blasting, sanding, stripe coat…), on inspections and quality control, standards and regulation.

The magazine provides answers to questions about protective coatings technologies and application, up-to-date information on the latest products and technologies; market overviews, trade fair reports and industry news.

ipcm® protective coatings brings the protective coating community together, provides competent and qualified information, networking opportunities and excellent industry contacts.

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ipcm® protective coatings is a quarterly technical magazine for the protective coatings and corrosion control and prevention industries.

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The magazine offers qualified technical information to a highly specialized industrial target including coating inspectors and Decision Makers in the fields of engineering, pipelines, energy, oil & gas industry, valves & tanks, infrastructures, facilities, public works, building industry, transportation, chemical industry.The magazine also reaches university centers, labs and research institutes.

circulation and distribution analysis

Italy Abroad Total

Steel fabrication shops and carpentry 28.00% 25.00% 26.50%

Applicators 23.70% 15.00% 19.30%

Building industry (Infrastructures, facili-ties, public works)

15.00% 15.00% 15.00%

Pipelines, Tanks & Valves 11.00% 15.00% 13.00%

Engineering (offshore and onshore,energy, windenergy, industrial plants)

10.00% 13.00% 11.50%

Shipyards 5.00% 5.00% 5.00%

Coatings Industry 5.00% 10.00% 7.36%

Inspectors 1.50% 1.50% 1.50%

Research Lab & Institutes 0.80% 1.00% 0.90%

Readers by Industry

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Target audience• Technicians• Engineers • Applicators• Researchers• Coating Inspectors

Geographical Distribution (annual average)

Economic RegionShare of distributed

circulation

Italy 30.0%

Benelux 20.0%

Germany, Austria, Switzerland 15.0%

Scandinavia 13.3%

UK 10.0%

Spain, Portugal, Greece 4.2%

Mena Region 3.8%

Eastern Europe 2.5%

Far East 1.2%

protective coatings®

Print run: 3,000 copies per issue/yearly circulation: 12,000 copies Digital circulation: newsletter to 5,000 (average) contacts per issue/yearly circulation: 20,000 Total circulation: 32,000 (annual average)

protective coatings is available in digital format on www.ipcm.it

2012 4 issues

Total Volume 305 100%

Editorial 252.25 83.3%

Advertising 52.75 16.7%

Analysis of editorial content 252.25

Market & Industrial analysis 39.5 15.7%

Market news & Product news 53.75 21.3%

Technical case histories 63.25 25.0%

R&D & Innovations 64.75 25.7%

Events, Trade fairs & Conferences 31 12.3%

Volume and editorial analysis

• Designers and Architects• Contractors• Coating Specialists• Coating Formulators

editorial calendar 2014

The present editorial calendar offers a general indication for your advanced planning.

The editorial office reserves the right to make changes. For further information please write to editoria@ipcm.it

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protective coatings

ISSUE TOPICS EVENTS

09 April 2014

Focus on Passive Fire Protection

Surface preparation100% solidsTank lining PolyureaVisco-elastic solutionsApplication systemsZinc-lamellar coatings

Environmental issues

RegulationsReport of inspectionsReview of conferences & exhibitions

EUROPEAN CORROSION CONFERENCE 2014, Madrid, Spain, May 14-16 2014

ISSUE TOPICS EVENTS

11 October 2014

Focus on corrosionprotection ofinfrastructures

Raw materials/Pigments/AdditivesShot peeningThermal SprayWaterborne CoatingsZinc - lamellar Coatings

Environmental issues

International Regulations Report of Inspections Review of conferences &exhi-bitions

CORCON 2014, Mumbai, India,November 12-15 2014

ISSUE TOPICS EVENTS

10 June 2014

Focus on state-of-the-art corrosion prevention technologies

Coating formulationTesting&measurement Mixing & ApplicationAbrasivesFluorinated and PVDF coatings Rubber liningsEnvironmental issues

RegulationsReport of inspectionsReview of conference & exhibitions

EUROCORR 2014,Pisa, Italy, September 8-12 2014

LATINCORR 2014, Medellin, Colombia, October 28-31 2014

ISSUE TOPICS EVENTS

12 December 2014

Focus on corrosion prevention in the oil&gas industry

Shot peeningEpoxyPipeline protectionTank liningMeasuring & testingApplication TechnologiesRubber linings

Environmental issues

International RegulationsReport of inspectionsReview of conferences & exhibitions

OMC 2015, Ravenna, Italy, March 23-25 2015

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Frequency of publication: Published quarterly:4 issues per year

Year of publication:3rd volume 2014

Size of journal: 230 mm width x 280 mm height

Website: www.ipcm.it

Publishing House: Eos Mktg&Communication Srl, Via G. Matteotti 1620811- Cesano Maderno(MB), Italytel. +39 0362 503215fax +39 0362 1794768 info@eosmarketing.itwww.eosmarketing.it

advertising rates 2014 (valid up to 31.12.2014)

SUBCRIPTION RATES 2014

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NS • Closing date: please consult the attached schedule.

• Trim Size: 230x280 mm;

• Bleed Size: 240x290 mm; The bleed size should provide 5 mm leeway on each side. Please include crop marks in the graphic file

•Preferred method: •2400dpiAdobePDFs,allphotos/fontsembedded,CMYKfor4Cor2C.

•PhotoshoporIllustratorfiles-800dpimin.TIFsorJPGs,photos/fonts/colorasabove.

Nowordprocessorprogramfilesaccepted.

For more information, contact:editoria@ipcm.it

4 issues: printed+digital € 50,00

4 issues only digital version: € 35,00

To activate the subscription, please downloadandfillintheformprovidedatwww.ipcm.it

Payments can be made by bank transfer to the following account:

EosMktg&Communication SrlIBAN IT97F0844033270000000084801SWIFT: CRC BIT 22

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For more information please contact sales@ipcm.it

* if available

protective coatings

1 time 2 times 3 times 4 times

1st Coverpage* € 4.960,00 € 4.460,00 € 4.058,00 € 4.000,00

2nd Coverpage* € 3.125,00 € 2.810,00 € 2.575,00 € 2.500,00

Page facing the 2nd Coverpage* € 3.125,00 € 2.810,00 € 2.575,00 € 2.500,00

Page opposite to the Editor’s letter* € 3.125,00 € 2.810,00 € 2.575,00 € 2.500,00

Page opposite to the Contents* € 3.125,00 € 2.810,00 € 2.575,00 € 2.500,00

3rd Coverpage* € 3.125,00 € 2.810,00 € 2.575,00 € 2.500,00

4th Coverpage* € 4.375,00 € 3.937,00 € 3.610,00 € 3.500,00

Internal Full page € 2.500,00 € 2.250,00 € 2.062,00 € 2.000,00

1/2 page € 1.500,00 € 1.350,00 € 1.237,00 € 1.200,00

1/4 page € 812,00 € 731,00 € 670,00 € 650,00

Double page € 4.000,00 € 3.600,00 € 3.300,00 € 3.200,00

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protective coatings is available in digital format on www.ipcm.it

Issue and periodDeadlineeditorials

Deadlineadvertisement

Date ofpublication

09/2014 - April 14/03/14 04/04/14 21/04/14

10/2014 - June 16/05/14 06/06/14 23/06/14

11/2014 - October 15/09/14 07/10/14 24/10/14

12/2014 - December 14/11/14 05/12/14 19/12/14

advertising formats

width x height

1st Coverpage 230x280 mm + 5 mm bleed per side

2nd Coverpage 230x280 mm + 5 mm bleed per side

Page facing the 2nd Coverpage 230x280 mm + 5 mm bleed per side

Page opposite to the Editor’s letter 230x280 mm + 5 mm bleed per side

Page opposite to the Contents 230x280 mm + 5 mm bleed per side

3rd Coverpage 230x280 mm + 5 mm bleed per side

4th Coverpage 230x280 mm + 5 mm bleed per side

Full page 230x280 mm + 5 mm bleed per side

1/2 page230x140 mm / 115x280 mm+ 5 mm bleed per side

1/4 page230x70 mm / 57,5x280 mm+ 5 mm bleed per side

Double page460x280 mm+ 5 mm bleed per side

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Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field.

Advertising that resembles editorial material will be labeled “advertisement” in small print.Advertisers are rate protected for the duration of their contract.

Single and multipage inserts accepted on request.

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protective coatings

CoverType area: 230 mm wide x 280 mm highBleed size: 240 mm wide x 290 mm highHeader size: 230 mm x 54 mm high distance from the top 10 mm

Double pageType area: 460 mm wide x 280 mm highBleed size: 470 mm wide x 290 mm high

Single pageType area: 230 mm wide x 280 mm highBleed size: 240 mm wide x 290 mm high

1/2 page horizontalType area: 230 mm wide x 140 mm highBleed size: 240 mm wide x 150 mm high

1/2 page verticalType area: 115 mm wide x 280 mm highBleed size: 125 mm wide x 290 mm high

1/4 page horizontalType area: 230 mm wide x 70 mm highBleed size: 240 mm wide x 80 mm high

1/4 page verticalType area: 57,5 mm wide x 280 mm highBleed size: 67,5 mm wide x 290 mm high

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* please include cropmarks in the graphic file

In just three easy steps you can book online your ad space on protective coatingsat www.ipcm.it

organisation of events and trade fairsmarketing&communication

EVENTS We plan, realize and promote:• workshops• training courses• technical advice and in-house training• open-houses• conferences• business meetings• presentations• inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.

TRADE FAIR Organizing the presence at a trade fair is a heavy work for an exhibitor. Our goal is to ease this work, taking over on behalf of our customer every organizational aspects, such as:• stand booking• setting up• services• organization of travelling• logistic support and support at the booth • fund retrieval

SERVICES eos marketing&communication is a service company with strong orientation to solving problems, able to handle every aspect connected with marketing, communication and business management, such as:• marketing consulting and market analysis• consulting for business start-up and management• writing and preparation of business plans• press-office (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events)• graphic design

Editor and sales directorFrancesco Stucchistucchi@ipcm.itmobile: +39 347 2305437

Editor-in-ChiefAlessia Venturiventuri@ipcm.itMobile: +39 347 7188257

EOS is the official agencyfor Italy and Spain of Leading International Trade Fair for Industrial Coating Technology in Karlsruhe, Germany, every two years.

Editorial office, PR, events, training, administrationPaola Giraldogiraldo@ipcm.itmobile: +39 347 5307304

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Media sales andeditorial office for Germany, Austria, Switzerland, Benelux, Danemark, FranceNicole Krauskraus@ipcm.itFon: +49 (0) 6152 96 14 910Fax: +49 (0) 6152. 96 14 911

Editorial office WEB marketing and advertisingLuca Antolinieditoria@ipcm.itTel. +39 0362 503215

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ipcm.it

Would you like to read brand-new information from the world of surface technologies?

Would you like to receive up-to-date information on the latest product developments?

Would you like to promote your own technology to decision-makers worldwide?

Join a specialized, skilled and groundbreaking digital editorial project!

Search in our database of technical articles to find out the latest information on technologies, products and processes for surface finishing!

Connect to www.ipcm.it!

PRINT + DIGITAL SUBSCRIPTIONThis formula allows the subscriber to receivea printed copy of the magazine ipcm® protective coatings and to receive the access credentials to read and download the pdf of ipcm® protective coatings last issue and all its back issues.Cost: 50.00 euro/year (4 issues )

DIGITAL SUBSCRIPTIONThis formula allows the subscriber to receive the access credentials for the digital version of the magazine, not only of the last issue but of the complete archive starting from the first issue.Cost: 35.00 euro / year (4 issues )

To find out how to subscribe, please connect towww.ipcm.it

ipcm®_Protective Coatings

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Leader banneranimated GIF visible on top of all available sections of the website (see figure)

Standard Banneranimated GIF visible at the bottom of all available sections of the website (see figure)

Connect to The Amazing World of Finishing

The directory The Amazing World of Finishing is a wide list of suppliers of products, equipments, technologies and services for the surface treatment industry: liquid and powder coatings, raw materials and chemicals, plants, equipment and application systems, sandblasting, shot blasting, industrial cleaning, polishing and vibrofinishing, job shop coating and stripping services, and much more.This directory provides the contacts of hundreds of companies. You can search by industrial category, alphabetical list or geographic area.www.ipcm.it and the directory The Amazing World of Finishing are the online points of reference for the users of surface treatment products and technologies, a large pool of information on paints and coatings, process technologies, events, market news, insights and analyses.

The directory The Amazing World of Finishing allows the demand meet with the supply and brings together the companies in order to create business opportunities and operational synergies: a real professional and international network for everyone who deals with surface treatments.

Join the directory The Amazing World of Finishing to get more visibility in the surface technology industry!

Web advertising on www.ipcm.it

Over the last decade Internet has become an essential means of communication able to give great results in terms of brand recognition, contacts, immediate and wide visibility.Promoting your business online means to interact right from the beginning with your target with a high impact graphics.www.ipcm.it provides various types of web advertising services: standard banners and leader banners in the different sections of the website; banners and advertorials in the monthly newsletter; DEM service.

Position: 1 x screen shot max. 3 logos x positionDuration: 1 monthPrice: 800.00 €

Position: 5 x screen shot 1 logo x positionDuration: 1 monthPrice: 400.00 €

In just three steps you can bookonline your standard or leaderbanner at www.ipcm.it

.it/web marketing - web advertising

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Basicregistration

Topregistration

Intermediateregistration

How to join the directory The Amazing Worldof Finishing?

• Basic registration: master data, product categories, link to the website, and 5 keywords (in 5 languages IT - EN - DE - ES - POR). The cost is 180.00 euro/year.

• Intermediate registration: master data, product categories, link to the website 10 keywords, (in 5 languages IT - EN - DE - ES - POR). logo, and a short description (150 words max.). The cost is: 400.00 euro/year.

DEM and E-BLAST

The targeted newsletter is one of the most effective ways to communicate with your target quickly, concisely and engagingly. Our DEM (Direct Email Marketing) and E-BLAST services allow to promote your products, services or events through newsletters sent to the subscribers of www.ipcm.it, resulting in qualified contracts. The DEM can involve either all subscribers or a geographically or product-specific target.For prices and file requirements please send an email to sales@ipcm.it.

IPCM monthly newsletter gives fast access to up-to-date information related to the surface finishing world: companies, products, eventsand markets. The target readers are decision-makers from all sectors of the industry involving surface technologies.Subscribers (updated to Sept. 2013): 1,475 ± 5%During the year a series of special NL will be scheduled in occasion of international events and trade fairs. For the scheduling please contact: editoria@ipcm.it.

Banner

Size 150x60 pxPositions 4Price € 200.00Static advertising on top of the newsletter

Advertorial

Size Text (min. 300 - max. 650 characters incl. spaces; logo/picture Jpeg - 160x130 pixel) )Price € 200.00

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• Top registration: master data, product categories, logo, link to the website, 20 keywords (in 5 languages IT - EN - DE - ES - POR) and a technical area with a wide description of the company, product catalogue, pictures (up to 10 each), videos and map. The cost is: 800.00 euro/year.

Position: 5 x screen shot 1 logo x positionDuration: 1 monthPrice: 400.00 €

In just three steps you can join online the directory The Amazing World of Finishing at www.ipcm.it

The future of publishing, even technical and scientific one, is turning towards an hybrid model based on both printed paper and on-line, a model that takes advantage from the benefits assured by both media: opportunity to offer across-the-board, influential and high-quality information on journals, fast access and enhanced circulation of both information and advertising thanks to on-line editions and smartphone applications.

That’s why an on-line edition of ipcm® protective coatings is available to all subscribers.

A pdf file of the last issue is available on www.ipcm.it to be browsed, downloaded, or even printed.After receiving the subscription, we send to the new subscriber a username with a password to log in the restricted area where one can browse, read and download ipcm® protective coatings last issue.

digital edition

Would you like to stay informed on surface finishing technologies?

Would you like to be kept up-to date on the latest technology and product developments?

Would you like to promote your own technologies to international decision-makers among the world’s leading industrial field?

At the end of each year of publication the archive of back issues is available to all users for online reading.

eos Mktg&Communication srlVia Giacomo Matteotti, 16 - 20811 Cesano Maderno (Mb) ItalyP.IVA/CF 06695850963 - REA MB-1863762www.ipcm.it - info@ipcm.it - tel. +39 0362 503215 - fax +39 0362 1794768

protective coatings®