ipl 7 game of brands week 4

IPL

Top of Mind

Week 04

IPL

The

Ga

me

of

Bra

nd

s

Therefore Consultancy and Services Pvt. Ltd.

IPL: The Game Of Brands

A Special Study By: Week 04

Amity University

IPL SEASON 7 SAGA Week 04

The King Size Buzz

21%

79%

Brand IPL

Other Brands

Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned

The rest of 79% comprises of 110 Brands

IPL as a Brand stands out distinctively

Period: 16th April to 4th May Source: BuzzAngles

In The Buzz

0%

2%

4%

6%

8%

10%

12%

14%

16%

Kolkata Knight Riders

Mumbai Indians Kings XI Punjab Delhi Daredevils Rajasthan Royals Chennai Super Kings

Royal Challengers Bangalore

Sunrisers Hyderabad

Pepsi Glenn Maxwell

Apart from Franchise

Brands ‘Pepsi “& Glenn Maxwell’

create a Buzz

Source: BuzzAngles Period: 16th April to 4th May

The Key Players

Sports Personalities

56%

Franchise Brand 31%

Sponsor Brand

7%

Celebrities 3%

Negative News

1%

Sports Personalities create biggest Buzz this IPL season with 56% while Celebrities

associated to IPL form only 3% coverage


ALL ABOUT SOURCES Know who is buzziest!!

Top 10 Sources

Cricket Country distinctively tops the list of source speaking about

IPL and related topics


0%

5%

10%

15%

20%

25%

30%

35%

Category Buzz For Top 5 Sources


1% 19%

16%

64%

Cricket Country

43%

21%

1%

35%

NDTV

5% 2% 8%

38%

48% Gulfnews .com

2%

21%

32%

45% IBN Live

10%

8%

13%

3% 67%

Indian Express

Celebrity

Event

Franchise

Brand

News

Player

List Of Other Sources Mentioned Other Source

IPLT20.com 3%

Zee News 3%

The Hindu 3%

NDTVSports.com 2%

Daily News & Analysis 2%

ESPNcricinfo.com 2%

Sportskeeda (blog) 2%

Firstpost 2%

India.com 1%

Deccan Chronicle 1%

India Today 1%

Financial Express 1%

Business Standard 1%

Bleacher Report 1%

Go cricket 1%

Cricket Country (blog) 1%

Emirates 24/7 1%

Hindustan Times 1%

Times of India 1%

The National 1%

The New Indian Express 1%

Times of Oman 1%

Other Source indiatvnews.com 1%

thatsCricket 1%

International Business Times, India Edition

1%

Daily Bhaskar 1%

SuperSport 1%

Jagran Post 1%

Indiatimes.com 1%

Pakistan Tribune 1%

Sahara Samay 1%

Khaleej Times 1%

Economic Times 1%

Samudranil 1%

Crunchsports.com 0.5%

Wisden India 0.4%

IANS 0.4%

Hindu Business Line 0.4%

The News International 0.4%

Deccan Herald 0.4%

Microfinance Monitor 0.4%

Herald Sun 0.4%

The Epoch Times 0.3%

Other Source exchange4media.com 0.3%

Mid-Day 0.3%

Fox Sports 0.3%

SuperSport (blog) 0.3%

ABP News 0.3%

Sportal.com.au 0.3%

Livemint 0.3%

Indiantelevision.com 0.3%

Free Press Journal 0.3%

Authint Mail 0.2%

The Daily Telegraph 0.2%

Daily Times 0.2%

The Nation 0.2%

Cricket World 0.2%

afaqs 0.2%

ESPNcricinfo.com (blog) 0.2%

The Asian Age 0.2%

Calcutta Telegraph 0.2%

Live Punjab 0.2%

Cricbuzz 0.2%

Challengers Bangalore 0.1%


List Of Other Sources Mentioned- 2 Other Source

The Daily Star 0.1%

GizmoCrave 0.1%

musicNmovies 0.1%

The Indian Republic 0.1%

Pune Mirror 0.1%

Stabroek News 0.1%

Daijiworld.com 0.1%

Zee News (blog) 0.1%

SkySports 0.1%

The Express Tribune 0.1%

SPORT24 0.1%

BDlive 0.1%

Sportinglife.com 0.1%

International News Network 0.1%

Oneindia 0.1%

Daily Mail 0.1%

SportPulse 0.1%

Preview 0.1%

Best Media Info 0.1%

Sydney Morning Herald 0.1%

Abu Dhabi City Guide 0.1%

Other Source NEWS.com.au 0.10%

The Roar 0.10%

Orissadiary.com 0.10%

TravelBizMonitor 0.10%

Courier Mail 0.10%

TruthDive 0.10%

Crave Online 0.10%

PakTribune.com 0.10%

Bellevision 0.10%

BBC Sport 0.05%

impressive start 0.05%

The Week 0.05%

Moneylife 0.05%

Andover Advertiser 0.05%

Mumbai Mirror 0.05%

Headlines Today 0.05%

Asif Iqbal 0.05%

IndiaGlitz 0.05%

CIOL 0.05%

Khelnama 0.05%

Citizen 0.05%

Other Source TVNZ 0.1%

Bollywood Life 0.1%

sport star 0.1%

Bollywood Mantra 0.1%

SportsPro Media 0.1%

India Education Diary 0.1%

Apun Ka Choice 0.1%

BREATHEcast 0.1%

Trinidad & Tobago Express 0.1%

Indians 0.1%

PINKVILLA 0.1%

Kashmir Reader 0.1%

SahilOnline 0.1%

Manoramaonline 0.1%

sportal.co.nz 0.1%

Masala 0.1%

footnotes 0.1%

Christian Post 0.1%

Bangladesh News 24 hours 0.1%

NDTVSports.com (blog) 0.1%

Cricket365.com 0.1%


ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!

After 3 consecutive loses still Kolkatta knight riders is in the

Top in Brand game

Franchise Wise Count

Source: BuzzAngles

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Kolkata Knight Riders

Mumbai Indians

Kings XI Punjab Delhi Daredevils

Chennai Super Kings

Rajasthan Royals

Royal Challengers Bangalore

Sunrisers Hyderabad

Period: 16th April to 4th May

Sources Mentioning Top 5 Franchise


23%

23%

18%

18%

18%

Kolkatta Knight Riders

Cricket Country

Daily News & Analysis

NDTV

gulfnews.com

IBNLive

29%

21% 21%

14%

14%

Mumbai Indians

gulfnews.com


Deccan Chronicle

Indian Express

IBNLive

31%

23% 15%

15%

15%

Kings XI

Punjab

gulfnews.com

NDTVSports.com

ESPNcricinfo.com

Indian Express

Cricket Country 31%

25%

19%

14%

13%

Delhi Daredevils

gulfnews.com

Cricket Country

Financial Express

NDTVSports.com

Samudranil

36%

22%

14%

14%

14%

Chennai Super Kings

Cricket Country

NDTVSports.com

NDTV

IBNLive

Bleacher Report

ABOUT BRANDS PERFORMANCE Know who is buzziest!!

Top 10 Sponsor Brands

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Pepsi Sony Vodafone Aircel Amity University

Times Internet

Idea ACC SpiceJet BBM

Beverage Brand

Telecom Service Brand

Other Brands


Top 10 Sources Mentioning Brand Pepsi

Pakistan Tribune & IPLT20.com are the leading sources who have

mentioned about Pepsi


0%

5%

10%

15%

20%

25%

30%

35%

Sources Mentioning Top 5 Brands


41%

41%

7% 7% 4%

Pepsi

IPLT20.com

Pakistan Tribune

Business Standard

The Hindu

Economic Times

31%

25%

19%

13%

13%

The Hindu

Bleacher Report

International Business Times

Indiantelevision.com

exchange4media.com

GizmoCrave

33%

17% 17%

17%

17%

Vodafone

afaqs

Indiantelevision.com

exchange4media.com

Business 2 Community

The New Indian Express

25%

25% 25%

25%

Aircel

Economic Times

Tarun

exchange4media.com

Hindu Business Line

20%

20%

20%

20%

20%

Amity University

Times of India

AllAfrica.com

Times of Oman


India Today

ABOUT PLAYER PERFORMANCE Know who is buzziest!!

Top 10 Players

0%

2%

4%

6%

8%

10%

12%

14%

16%

Glenn Maxwell

Kevin Pietersen

MS Dhoni David Miller Rohit Sharma

Gautam Gambhir

AB de Villiers

Chris Gayle Virat Kohli Brendon McCullum


Sources Mentioning Glenn Maxwell

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

IBNLive Other Web Deccan Chronicle Sportskeeda (blog)

Cricket Country ESPNcricinfo.com International Business Times


NDTVSports.com Bleacher Report

Glenn Maxwell gets highest coverage from various mediums


Sources Mentioning Top 5 Players

Source: BuzzAngles

43%

14%

14%

14%

14%

Kevin Pieterson

gulfnews.com

The Times (subscription)

NDTV

Indian Express

Daily Mail

29%

29% 14%

14%

14%

MS Dhoni

Deccan Chronicle

Firstpost

indiatvnews.com

Businessinsider India

Cricket Country 20%

20%

20%

20%

20%

David Miller

The New Indian Express

Zee News

Indian Express

IPLT20.com

Cricket Country

27%

18%

18%

18%

18%

Glenn Maxwell

IBNLive

Deccan Chronicle

Sportskeeda (blog)

Cricket Country

ESPNcricinfo.com

27%

27%

18%

18%

Rohit Sharma

Cricket Country

Sportskeeda (blog)

The National

India.com


List Of Other Players Mentioned Other Players

Shikhar Dhawan 3%

Shane Watson 3%

Dale Steyn 3%

Yuvraj Singh 2%

Preity Zinta 2%

Jacques Kallis 2%

Ajinkya Rahane 2%

Suresh Raina 2%

Morne Morkel 2%

JP Duminy 2%

Dwayne Smith 2%

Mitchell Johnson 2%

Sanju Samson 2%

Kieron Pollard 2%

Lasith Malinga 2%

Amit Mishra 2%

George Bailey 2%

Corey Anderson 2%

David Warner 2%

Shakib Al Hasan 2%

Manish Pandey 2%

Aaron Finch 2%

Other Players Robin Uthappa 1%

Cheteshwar Pujara 1%

Sandeep Sharma 1%

Harbhajan Singh 1%

Virender Sehwag 1%

Vinay Kumar 1%

Nathan Coulter-Nile 1%

Sunil Narine 1%

Varun Aaron 1%

Chris Lynn 1%

Mohit Sharma 1%

Ravindra Jadeja 1%

Yusuf Pathan 1%

Mitchell Starc 1%

James Faulkner 1%

Dhawal Kulkarni 1%

Dinesh Karthik 1%

Parthiv Patel 1%

Quinton de Kock 1%

Albie Morkel 1%

Dwayne Bravo 1%

Ambati Rayudu 0.9%

Other Players Ross Taylor 0.9%

Zaheer Khan 0.9%

Murali Vijay 0.9%

Michael Hussey 0.9%

Lakshmipathy Balaji 0.9%

Pravin Tambe 0.9%

Rishi Dhawan 0.8%

Darren Sammy 0.8%

Wayne Parnell 0.8%

Veer Pratap Singh 0.8%

Rajat Bhatia 0.8%

Ravichandran Ashwin 0.8%

Yuzvendra Chahal 0.8%

Bhuvneshwar Kumar 0.8%

Karn Sharma 0.8%

Stuart Binny 0.6%

Aditya Tare 0.6%

Abhishek Nayar 0.6%

Irfan Pathan 0.6%

Ishant Sharma 0.6%

Wriddhiman Saha 0.6%

Umesh Yadav 0.6%


List Of Other Players Mentioned-2 Other Players

Nic Maddinson 0.6%

Manoj Tiwary 0.6%

Laxmi Ratan Shukla 0.5%

Tim Southee 0.5%

CM Gautam 0.5%

Rahul Sharma 0.5%

Brad Hodge 0.5%

Piyush Chawla 0.5%

Jasprit Bumrah 0.5%

Ashish Nehra 0.5%

Mandeep Singh 0.5%

Ben Hilfenhaus 0.5%

Naman Ojha 0.5%

Kane Richardson 0.5%

Ashok Dinda 0.5%

Ishwar Pandey 0.3%

Marchant de Lange 0.3%

Priyanka Chopra 0.3%

Mohammed Shami 0.3%

Shaun Marsh 0.3%

Karun Nair 0.3%

Unmukt Chand 0.3%

Other Players Murali Kartik 0.3%

Manan Vohra 0.3%

Steve Smith 0.3%

Francois du Plessis 0.3%

Venugopal Rao 0.3%

Mithun Manhas 0.3%

Jimmy Neesham 0.3%

Akshar Patel 0.3%

Mayank Agarwal 0.3%

Thisara Perera 0.3%

Ryan ten Doeschate 0.3%

Vijay Zol 0.2%

Shreyas Gopal 0.2%

Arjun Rampal 0.2%

Parveez Rasool 0.2%

A Mishra 0.2%

Shahbaz Nadeem 0.2%

Andre Russell 0.2%

Suryakumar Yadav 0.2%

Ravi Rampaul 0.2%

Parvinder Awana 0.2%

Ben Dunk 0.2%

Other Players Moises Henriques 0.2%

Lokesh Rahul 0.2%

Yogesh Takawale 0.2%

Kuldeep Yadav 0.2%


BRANDS OF IPL7 Know who is buzziest!!

Overall Sponsors Buzz

• Out of 110 total Sponsor Brands only 20 are getting mentioned

• Pepsi got the highest response in all Brands

Source: BuzzAngles

20

90

IPL event Brand

Mentioned

Not Mentioned


Sponsors Brand Mentioned

Source: BuzzAngles

Low Only 1 Time

• Coca Cola

• Deakin University

• Jaipur Cricket Private Ltd

• Jet Airways

• Star Sports.com

• Ticketgenie.in

• USHA

Medium Between 9 to 2

Times

• Vodafone

• Aircel

• Amity University

• Idea

• Times Internet

• ACC

• BBM

• Etihad Airways

• Kingfisher

• Nokia

• Red Fm 93.5

• SpiceJet

High Between 50 to 10

Times

• Pepsi

• Sony


IPL Event Brand Buzz

• Out of total 7 Brands Pepsi got the highest Buzz

• Wherein Brands like McDowell's, Sony Max & Yes Bank not mentioned anywhere

Mentioned Not Mentioned

Pepsi Star Sports.com McDowell's

Sony Times Internet

Yes Bank

Vodafone

5

2

IPL Event Sponsors Mentioned

Not Mentioned


Chennai Super Kings Brand Buzz

• Out of 18 Sponsors only 3 Brands created buzz for CSK

• Brands like 7UP,Reebok,Cognetix etc… are not getting any mentions


Aircel 7UP Gulf Oil Reebok

Amity University Cognetix Hello 106.4 FM Switcher Swiss

concept

Pepsi

Coromandel Infotech India Ltd Ingene The India Cement Ltd

Coromandel King Superior Cement

Orbit Cables UST Global

Daily Tanthi Orient Electric VGN Builders

3

15

Chennai Super Kings

Mentioned

Not Mentioned


Delhi Daredevils Brand Buzz

• Idea is the only created Buzz for Delhi Daredevils

• Rest all other Brands have not got even single mention

1

4

Delhi Daredevils

Mentioned

Not Mentioned


Idea

Fever 104 FM

Manyavar

McDowell's No 1

UNICEF


Kolkatta Knight Riders Brand Buzz

• Nokia is the only created Buzz for KKR

• Comparing to last season there year KKR having less sponsors

1

4

Kolkatta Knight Riders Mentioned

Not Mentioned


Nokia

Emta

Manyvar

Royal Stag

SEIKO


Mumbai Indians Brand Buzz

• Brands like BBM,Coco Cola & Jet airways created Buzz for MI

• There are many big Brands sponsored MI but not getting any mentions

• Etihad & Jet Airways are new entries for MI as a Sponsors

Source: BuzzAngles


BBM 8848 Sports DDB Kingfisher Premium

Coca Cola Adidas Dheeraj Constructions LR olive Oil

Jet Airways Air India DHFL Radio City 91.1 FM

Etihad Airways

Bajaj Allianz Disney Royal Stag

Bookmyshow Videocon Videocon D2H

Bridgestone India Pvt. Ltd Fever 104 FM

4

17

Mumbai Indians

Mentioned

Not Mentioned


Kings XI Punjab Brand Buzz

1

21

Kings XI

Punjab Mentioned

Not Mentioned


ACC

92.7 Big FM Noida International

University Meshi Creations Pvt. Ltd.

Arise Invertors & Batteries Pavillion Sport Mountain Dew

Body Balance Petronas Myheroes.co.in

Book My show.com Punjab Kesari Hindustan times

Kabirz Lebanese fast food restaurant

QUOVUS Bagpacks Raindrops Basmati Rice

Kingfisher Premium Ralco Tyers Lux Cozy

RALSON Tyers McDowells No.1 TK Sports

• There are plenty of sponsors for KXIP but only ACC Brand created Buzz

• Rest all Brands are not mentioned anywhere


Royal Challengers Bangalore Brand Buzz

• There are plenty of sponsors for RCB but only Royal Challenge & Ticketgiene.in Brands created Buzz


Source: BuzzAngles

2

10

Royal Challenger Bangalore

Mentioned

Not Mentioned


Royal Challenge

7UP Manipal Hospitals

DNA Networks Reebok

Kingfisher Premium Signature

Ticketgenie.in

liveinstyle.com TK Sports Wear

Mallya Hospital UB Group United Spirits


Rajasthan Royals Brand Buzz

• Rajasthan Royals having less sponsors out of that Jaipur Cricket club & Kingfisher created Buzz


2

4

Rajasthan Royals

Mentioned

Not Mentioned


Jaipur Cricket Private Ltd ICE KOOH Sports

Kingfisher Tata Consultancy Services Mountain Dew


Sunrisers Hyderabad Brand Buzz

• Red Fm 93.5 & Spice jet created Buzz for Sunrisers Hyderabad

• Brands like 7UP,Puma,Live In etc…not getting any mentions


Red Fm 93.5

7UP McDowell's No 1

Garnier Men Puma

Kingfisher Premium RN Club

SpiceJet

Live In Sheltrex Technology

Make My Trip Volvo

Manyvar

2

11

Sunrisers Hyderabad

Mentioned

Not Mentioned


Sponsoring Brands Not Mentioned With Respect To IPL

Source: BuzzAngles

Yes Bank Gulf Oil TK Sports Wear QUOVUS Bagpacks 7Up

McDowell's VGN Builders Signature Ralco Tyers McDowell's No 1

fever 104 FM Coromandel King Superior

Cement DNA Networks TK Sports Manyavar

Bajaj Allianz Reebok Manipal Hospitals RALSON Tyers Fever 104 FM

Dheeraj Constructions Coromandel Infotech

India Ltd Lux Cozy Body Balance UNICEF

Bridgestone India Pvt. Ltd Cognetix Arise Invertors & Batteries Tata Consultancy Services Manyvar

DHFL UST Global Raindrops Basmati Rice Mountain Dew SEIKO

Kingfisher Premium Orient Electric Kabirz Lebanese fast food restaurant KOOH Sports Emta

Royal Stag Orbit Cables Noida International University ICE Royal Stag

Adidas 7UP McDowells No.1 McDowell's No 1 Emta

Radio City 91.1 FM Daily Tanthi Kingfisher Premium Kingfisher Premium Royal Stag

Fever 104 FM Hello 106.4 FM Pavillion Sport Puma

LR olive Oil Switcher Swiss concept Punjab Kesari RN Club

Videocon Ingene Mountain Dew Manyvar

Disney UB Group United Spirits 92.7 Big FM Sheltrex Technology

Air India Kingfisher Premium Meshi Creations Pvt. Ltd. Live In

DDB Reebok Book My show.com Make My Trip

8848 Sports liveinstyle.com Hindustan times Puma

Bookmyshow Mallya Hospital Petronas Volvo

The India Cement Ltd 7UP Myheroes.co.in Garnier Men


ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!

Celebrities

Source: BuzzAngles

0%

5%

10%

15%

20%

25%

30%

35%

40%

Shahrukh Khan Gauri Khan Mukesh Ambani Juhi Chawla Nita Ambani Katrina Kaif Shilpa Shetty


Shahrukh Khan received highest no of

mentions from Indian express

Sources Mentioning Shahrukh Khan


0%

5%

10%

15%

20%

25%

30%

35%

Indian Express

ABP News Bollywood Life

Bollywood Mantra


Emirates 24/7

IndiaGlitz International Business

Times

Khaleej Times

Other Web The National

Sources Mentioning Top 5 Celebrities


50%

10%

10%

10%

10%

10%

Shahrukh Khan

Indian Express

Other Web

International Business Times, India Edition

Bollywood Life

Times of India

Bollywood Mantra

29%

29%

14%

14%

14%

Preity Zinta

gulfnews.com

NDTV

Sahara Samay

Ambika

ABP News

20%

20%

20%

20%

20%

Gauri Khan

Oneindia Entertainment

Zee News

PINKVILLA

Bollywood Life

Oneindia

Sources Mentioning Top 5 Celebrities 2


20%

20%

20%

20%

20%

Mukesh Ambani

Free Press Journal

Authint Mail

South Asian Link

Bangalore Mirror

Financial Express

25%

25% 25%

25%

Nita Ambani

Masala

Indian Express

Cricket Country

GroundReport

WEEK ON WEEK IPL Know who is buzziest!!

Weekly Top Buzzes

Period: 16th to 28th April Source: BuzzAngles

Source

Week 2 Overall

Week 3

Cricket Country

Cricket Country

Cricket

Country

Celebrity

Week 2 Overall

Week 3

Preity Zinta

Shahrukh Khan

Franchise

Week 2 Overall

Week 3



Kings XI

Punjab

Media

Week 2 Overall

Week 3

The Hindu

The Hindu

The Hindu

Player

Week 2 Overall

Week 3

Kevin Pieterson

Glenn Maxwell

Glenn Maxwell

Celebrity

Brand

Week 2 Overall

Week 3

Pepsi

Pepsi

Pepsi Shahrukh

Khan

Top 5 weekly Buzzes

Sources

Week2 Week 3 Overall

Cricket Country Cricket Country Cricket Country

Indian Express NDTV Indian Express

Zee News Go cricket NDTV

IPLT20.com Indian Express IBNLive

gulfnews.com Zee News gulfnews.com

Players


Glenn Maxwell Glenn Maxwell Glenn Maxwell

Shikhar Dhawan Chris Gayle Kevin Pietersen

David Miller MS Dhoni MS Dhoni

AB de Villiers Sandeep Sharma David Miller

Kevin Pietersen Brendon McCullum Rohit Sharma

Franchise


Kolkata Knight Riders Kings XI Punjab Kolkata Knight Riders

Mumbai Indians Kolkata Knight Riders Mumbai Indians

Delhi Daredevils Mumbai Indians Kings XI Punjab

Rajasthan Royals Chennai Super Kings Delhi Daredevils

Chennai Super Kings Royal Challengers Bangalore Chennai Super Kings

Brand


Pepsi Pepsi Pepsi

Sony Sony Sony

Vodafone Amity University Vodafone

Aircel Ticketgenie Aircel

Times Internet Deakin University Amity University

Celebrity


Preity Zinta Shahrukh Khan Shahrukh Khan

Mukesh Ambani Gauri Khan Gauri Khan

Shahrukh Khan Nita Ambani Mukesh Ambani

Juhi Chawla Shilpa Shetty Juhi Chawla

Priyanka Chopra Mukesh Ambani Nita Ambani

Period: 16th to 28th April Source: BuzzAngles

BUZZ..!! Know who has created the

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

BuzzAngles

BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR

Blogs

Social Media

The report will focus only on the Brands visibility, the way it is perceived in this Digital Space

To know about BuzzAngle Platform Click Here

http://www.slideshare.net/thereforeindia/buzzangles

Get more updates

Get to know more about IPL and other Brands in IPL

+91-804538-20-20

www.thereforeindia.com

[email protected]

http://goo.gl/hky2fu

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http://goo.gl/zsJmEU

About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.


Vivek Kapoor Chief Operating Officer

As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.


You Plan Therefore You Succeed

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Disclaimer

Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

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