Distribution

Twitter, Facebook (Social media)

Website : ESPN cricket info

Smartphone

TV

Sports bar and pubs

IPL games Software

ONLINE IPL quizzes on various website for those who follow IPL religiously (website like QuizMagic)

TAXI for Sure : TaxiForSure is India’s online car rental aggregator portal. The company launched a couple of social

media based campaigns that includes a quiz competition (in Twitter) and Facebook based campaign (refer the grab below) where users are encouraged to book at least three taxis between two IPL matches - See more at: http://www.tnooz.com/article/deep-dive-analysis-on-how-indian-travel-brands-ride-on-ipl-cricket-fever/#sthash.zC7UQasn.dpuf

Pricing

Less than 3 years

And then anyone > 3 yrs same price

Target Customer Profile

Communication

Positioning

Target Customers

AGEwise

IncomeWise

Interestwise

Communication

Social Media (Facebook, Twitter)