McDonalds Corp v MacJoy Fastfood Corp., G.R. No. 166115, February , !!"Facts# McDonalds Corporat$on t%e o&ner of t%e trade'ar( McDonalds and $ts &ell)(no&n Golden *rc%es lo+o, s%aped l$(e t%e letter M, $s a fast food corporat$onestabl$s%ed$nt%e,-&$t%stores$nt%e.%$l$pp$nes. McDonalds products$nclude MacFr$es, Mc-pa+%ett$, /$+ Mac and McC%$c(en. MacJoy $s a Cebuabased corporat$on &%o o&ns t%e fast food c%a$n 0M*CJ12 3D456C47.MacJoys lo+o $s an art$st$c representat$on of t%e letter M &%$c% $s s$'$lar tot%e Golden *rc%es of McDonalds. MacJoy &ants to re+$ster $ts 'ar( $n t%e6ntellectual .roperty18ce. McDonaldsopposedt%ere+$strat$onbecauseMacJoys lo+o rese'bles to $ts lo+o.6ssue# 9%et%er or Not MacJoy can re+$ster $ts lo+o:Rul$n+#No, because t%e lo+o of MacJoy $s confus$n+ly s$'$lar to McDonalds 'ar(.,s$n+ t%e do'$nancy test, bot% lo+os are confus$n+ly s$'$lar t%at an ord$narypurc%aser can conclude t%at t%e t&o lo+os are related or assoc$ated. /ot%'ar(s use a do'$nant 0M7 t%at are s$'$lar, MacJoy 'ade a fe& alterat$on butt%e substance and t%e essence of $ts lo+o $s st$ll closely s$'$lar toMcDonalds. MacJoys useof t%e&ord0Mac7 alsoattracts custo'ers orpeople t%at are fa'$l$ar t%e &ord 0Mac7 because of McDonalds brand andproducts.6n *dd$t$on, bot% establ$s%'ents are en+a+e $n t%e sa'e bus$nessand $f t%ese t&o %ave confus$n+ly s$'$lar 'ar(s $t 'ay lead to confuse anord$nary purc%asert%ed$;erenceof t%et&o brands.