ipl vs icl - modified finali
TRANSCRIPT
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On : 20th FebruaryVenue: NMIMS
Presented by:
Abhijit Choudhury (Roll # 2)
Anindita Bose (Roll # 5)
Ankur Ranka (Roll # 8)
The Slice of Cricket
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Indian Cricket League
Established in Year 2007
Privately funded cricket league
Main sponsor : Zee Entertainment Enterprises
Period of operation : 2007 2009
Set up with a corpus of INR 1,000,000,000
Genesis:
They denied us the cricket content, so,
we had to create our own content
Himanshu Mody,
Business Head, ICL, Zee Sports
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ICL the 1st P - Product
3
Product : Refers to tangible, physical product as well as services
International Limited Overs Cricket a) Twenty 20 and b) 50 Overs inteTwo Sub-Leagues
- 4 Team international (The World, India, Pakistan and Bangladesh) and
- 9 Indian domestic cities + 1 Pakistan Domestic Team
Central Board consisting of three experienced Ex
players
Each team was coached by a former international
cricketer and comprised four international, two Indian
and eight budding domestic players.
Four tournaments in a calendar year
- ICL 20-20 Indian Championship - ICL 50s
- ICL 20s Grand Championship - ICL 20s World
Series
Round Robin League followed by Knock out
Each team played Each other once prior to classification match
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ICL the 2nd P - Place
4
Place : I a t ettin the r d ct t the c t er
Stadi
1. Ta Devi Lal Cricket Stadi , G r a n
2. Ah eda ad
3. Lal Bahad r Sha tri Stadi - Hydera ad
4. Panchk la Stadi - Chandi arh
Br adca ter
1. Zee S rt
2. Ten S rt
3. The ICL i r adca t in t d ain n the
Zee netw rk
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ICL the 4th P - Price
Pricing Model for ICL
AdvertisementHoardings
TV spot
Tickets
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ICL STPD
7
Segment
Sports
Entertainment Cricket
Programming
Target
Sports
Enthusiasts Rebels
State levelcricketers
Position
Rebellious
Challenger
Differentiation
20-20 Format
Team structure
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Indian Premier League
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IPL the 1st P - Product
9
International Limited Overs Cricket Twenty 20 10 Franchises consisting of players from different countries
Franchisee Model
Minimum squad strength of 16 players plus one
physio and a coach.
No more than 10 foreign players in the squad and
at most 4 in the playing XI.
As this is domestic cricket so minimum of 8 local
players must be included in each squad.
A minimum of 2 players from the BCCI under-22
pool in each squad.
Annual Tournament
Round Robin League followed by Knock out
Each team played Each other once prior to classification m
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IPL the 2nd P - Place
10
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IPL the 3rd P - Promotion
Advertisements
Merchandice
Fan Clubs Reality Shows
Marketing andPromotion
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IPL the 4th P - Price
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IPL STPD
Segment
SportsEntertainment
Cricket
Programming TV audience
Target
Cricket lovers Youth House wives
Position
Leaders Biggest
Entertainer
Differentiation
20-20 Format Team structure Cheerleaders
Time out After Party
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Comparative Analysis
1. Support from International Cricket boards : IPL
2. Presence of Famous Cricketers : IPL
3. Financial Dominance : IPL
4. Marketing dominance : IPL
5. Corporatization : IPL
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And the winner is
Because
Even gods
Played in it.
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