ipp - joint venture brand identity
DESCRIPTION
A joint venture brand identity for two market leaders - sodexo and labco.TRANSCRIPT
BackgroundiPP was formed by two leaders in outsourced healthcare services: Sodexo and Labco. iPP’s purpose is to partner with UK healthcare organisations to deliver pathology services that are clinically excellent, responsive to users, cost effective and supportive of NHS national clinical programmes.
ChallengeTo develop a brand identity that combines the proven qualities of the both busi-nesses and works well with their existing strong individual brand identities.
Solution• a positioning statement• the brand identity maintained the existing typeface and colours of one of the joint venture partners• a new website was written, designed and built
b and identity design
Creating a joint venture brand identity
www.alturacommunications.com
iIntegrated Pathology PartnershipsDelivering quality diagnostics