ippe-rns 1 hans schnitzer graz university of technologyunchain 2010, aleppo systematic innovation...

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Hans Schnitzer Graz University of Technology UNCHAIN 2010, Aleppo

Systematic Innovation

Hans Schnitzer

University of Technology Graz

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MONEY IDEAS

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with innovation

Innovation and Market Share

with improvement

without improvement

time

Mar

ket s

hare

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But.... What is innovation

The term “innovation” is defined as follows: (by the Brockhaus Dictionary)

• the planned and goal-oriented modernization of existing (technical, social,…) systems through the use of new ideas and technologies;

• the creation and introduction of new products, product technologies and forms of organization in the economy

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Creativity„Creativity“ is defined as (Brockhaus):

The inventive capacity in actions and thoughts, which combines newness or originality with a reference to the solution of various problems.

The „innovation process“ does not only include the – often seemingly intuitive – proposing of new ideas, but also the analytic consideration of the problem as well as the choice of ideas and the establishing of the implementation strategy.

CREATIVITY

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Innovation / DefinitionJosef A. Schumpeter:

„Innovation is the process of finding economic applications for inventions“

“Invention” = The invention itself

“Innovation” = The process which includes all phases of modernization – from the idea to the realization

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Common situation:

• Universities (professors and students) have the ideas, but no experience in bringing them on the market

• Business has no time and personnel for inventions, but are close to the market

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The solution

UNCHAIN: University Chair of Innovation. • The overall objective of this project is bridging the gap

between the innovation needs of industry and the supply of universities, in terms of human resources and technologies by establishing a “University Chair on Innovation”.

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Innovation in Companies

innovative products

innovative processes

innovative organizational

structure

CREATIVITYCREATIVITY

CREATIVITY

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What are the driving forces for innovation?

• consumers, market • legislation• costs, prices, economy• public image, • supply chain• end of life problems

• sheer curiosity

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The barriers

• lack of awareness

• lack of information

• lack of skilled people

• lack of money

• lack of suited technologies

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Innovation is team-work

Explorer

Artist

Judge

Warrior

Source: Roger von Oech, 1986

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Role 1 – The Explorer

= role in which material is searched for in order to create new ideas

ANALYSIS

“A well-described problem is half the solution“John Dewey, philosopher

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Role 2 - The Artist

= role of fantasy and creative tools

“Holy cows that have been slaughtered make great steaks“

Dick Nicolosi, philosopher

CREATE IDEAS

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Role 3 – The Judge

= Role of assessment

ASSESSMENT &SELECTION

“If you do not fail every now and again it is a sign that you do not try anything new.“

Woody Allen, comedian

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Hans Schnitzer Graz University of Technology UNCHAIN 2010, Aleppo11

Portfolios

Chance of success

Potential of profit / effort

small medium large

large

medium

small

forget!

Clarify and„sell“

Realize using Priority 2

Realize usingPriority 1

B

D

CA

E

Portfolios help to establish priorities!

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Role 4 – The Warrior

= role of the doer

CONVERSION

“Putting your own ideas into action is the hardest thing in the world to do“

Johann W. von Goethe, author

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Two easy approaches you can do

• Define the ideal final product• Carry out a functional analysis

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Systems evolve to increase IdealityIdeality

Evolution is in the direction of Increasing benefits

Decreasing costs

Decreasing harm

Ideality =Sum of Benefits

(Sum of Costs + Sum of Harms)

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Technical Evolution Strives towards Ideality

Experience has shown that:

“Technical evolution is developing towards ideality.”

Vision: “Ideal Final Result”

Delivers all of the benefits without any unwanted side-effects and extra costs.

Doesn‘t require any space, has no weight, requires no extra work or maintenance.

Fulfills the functions without being present.

Characteristics of an “ideal final result“ in reality:

Eliminates disadvantages and keeps advantages

Makes the system easier

Uses available resources

Transition to a higher system level

Maximise benefitsMinimise cost and harm

benefits Ideality = (cost+harm)

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Continuous improvement

currentsituation

start Law of Diminishing Returns

newsituation

Law of Diminishing Returns

innovatio

n

Source: D. Mann, Hands on Systematic Innovation, CREAX Press 2002

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ZEE: Starting innovation with the ideal final product

currentsituation

idealfinal

result

function achievedwithout

costs or harmintermediate

solutionsintermediate

solutionsintermediate

solutions

starthere!

don‘t start here

Source: D. Mann, Hands on Systematic Innovation, CREAX Press 2002

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Back casting will often bring up several lines of enquiry.

A map of back-casted statements is likely to look like the expanding fan.

Each line of enquiry will create multiple options as we work towards ideas for today’s solutions.

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ZeroEmissionsEnterprise

ZERO GHG

ZERO wastewater

ZERO solid waste

ZERO toxic waste

ZERO ………

ZERO accidents

renewableenergy

green chemistry

industrialecosystems

closedwater cycles

cleanerproduction

…………..……………..

goodhousekeeping

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How can we bring the water out of the glass without touching it?

?Which functions?!

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Function analysis Water Jet Cutter

Water Jet Cutter

Nozzle

Brick Tank

Water

Pump Table

Filter

Useful functions

Useful, but non-efficient functions

Undesired function

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TrimmingOptimise Functional Relationships

Determine functionscomponents and products to be eliminated

What are the harmful and unwanted functions?

Which components are expensive?

Which functions, components and products do not contribute much to the useful function of the system as a whole?

Which functions, components and products negatively interact with the objects in the system?

Which functions, components and products damage the environment?

Elimination of functions, components and products

Can the function be gotten rid of?

Can the component be gotten rid of?

Can the product be gotten rid of?

Can the component which the function influences carry out the function itself?

Can another (existing or new) component carry out the function?

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Basis of the INNOVATION Methodology

ConcreteProblem

InnovativeSolution

StandardSolution

StandardProblem Systematic

Abstraction Application

The mere systematic analysis of a problem often leads to innovative problem solving

The contradiction is the central element that produces innovations in technical problems.

Many problems with similar content have already been solved in other areas and branches under different names.

The development of technical systems towards an ideal final result follows certain trends of technical evolution.

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R E A C T I V ER E A C T I V E

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We are doing so much to prepare our children for their future

-*-*-*-*-*-

But are we doing enough to prepare the future for our children?

ippe-rns 1 hans schnitzer graz university of technologyunchain 2010, aleppo systematic innovation...

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