ipr experience in china bcecc, october 2015. chinese patent law 1985 – promulgated, world novelty...
TRANSCRIPT
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IPR experience in China
BCECC, October 2015
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Chinese patent law
• 1985 – promulgated, world novelty required
– offices Beijing, Hong Kong, Shanghai• 1992 – regulations on implementation• 1993 – law revised• 2001, 2008 – further revisions
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Original product
•
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Product history
• A very successful existing product• Thousands of pieces sold worldwide• Patented in China in 1986 (via Hong
Kong)• Installed in Tianjin in 1987 - imported• Production started in China 09/1988
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first copy
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Copy history
• 1st copy on Chinese market in 06/1988• Gained patent case against original 1990• That copy maker sold 2 times more
products than the original in China• Copymakers’ price = 50-60% of original
price in China.
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War of the 90’s
• All existing products not patentable• China was booming• Products for cities and buildings were
important =
enough food for originals
enough food for copymakers
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Commercial strategy 90’s
• Another existing model launch at full speed, several times per year
• Market pays premium for the latest• Copymakers follow the latest• Price adaptation after copy shows up• Technical and quality advantage• Newly designed models patented regularly
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90’s tendering process for public works projects
• Everybody proposes a product• The product is chosen by authorities• Everybody is invited to bid for the same
product• Authorities refuse to care about patent
ownership or design authorship
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Original product…
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… and its copy
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… and a product “inspired” by original
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Another original product…
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… and a copy…
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And another copy
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One more original…
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… and a copy
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And an “inspired” product
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A very appreciated original…
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… and some of the many copies
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Copy of a French product
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Copy of another French product
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Copy of a Spanish product
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Copy of a German product
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21st century New age – New mood
• Technical spec in public purchases – levelled and not in focus - OUT
• Decorative effect of public projects - IN
Aesthetics of a product became important
Copyright
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Copyright law
1990/2001/2010 – WTO, TRIPS
工程设计图、产品设计图、地图、示意图等图形作品和模型作品
“drawings of engineering designs and product designs and description
thereof”
Practice: what may be deposited as model, should be…
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Present IP situation
• Decent set of laws and implementation rules
• Established procedures and systems• Applicable and applied
….whenever unavoidable
Start only those wars you are certain to win!
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Trade Mark protection
• October 1995Request for registration of the logo (left)
• May 1996Refusal by Trade Mark Office because ‘similar’ to existing TM
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Research 2003
• TMs registered since – all local
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Conclusions
• Protect your name/TM , in Chinese characters also
• Build your patents and be cautious with copyright
• Make sure it cannot backfire• Sign NDA with your personnel in China• Be prepared for a commercial battle, do
not rely on legal protection only
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Thank you