ipr tracking ppt
DESCRIPTION
IPR framework is necessary to involve firms and to promote users’ participation exploiting simultaneously collaboration and meritocracy. The ppt also presents an original software application tool for tracing and tracking the IPR generated in collaborative and Open Innovation environments. The software’s use and results are demonstrated through a case study.TRANSCRIPT
IPR TRACKING SYSTEM INCOLLABORATIVE ENVIRONMENTS
R. Apreda, G. Fantoni, M. Manenti, P. Valleri, A. Bonaccorsi,
ICE 2009Leiden, 22nd of June 2009
The scenario
3
New issues
• Globalization
• Innovation
• Complexity
• Trasversality
• Integrated design
• ICT Tools
The scenario
4
New issues
• Globalization
• Innovation
• Complexity
• Trasversality
• Integrated design
• ICT Tools
Possible Answers
• Potentiate R&D
• Outsourcing
• Crowdsourcing
• Open Source
• Collab. Crowdsourcing
The scenario
5
• Globalization
• Innovation
• Complexity
• Trasversality
• Integrated design
• ICT Tools
Creativity HABITATCreativity ROOM
Knowledge ROOM
M IND BUILDING
Technology museumTouch and experience!
Integrated methodologies
Immersive environmentVoice note approach
Paradox environmentCreative food
Intriguing gamesTrain your brain!
Creative community is an organismLiving LAB
Differences and diversity“Brain transfer”
Creativity SANDPITRapid Prototyping
Selective Laser SinteringShape Deposition
M anufacturing
Virtual Team
Living Labs
UniversityCompany
Plant1Plant2Individual
Company Bemployees
ConsultingCompanyPublic
Institutions
FreeLance 2
FreeLance 1
• Students • Ph.D.s• Researchers• Professos
Plant 1Plant 2 = Human Resource
Virtual Team
Collaborative Environments
Wait for the UNEXPECTED
5
10
15
Needspotting
Solutionspotting
Mentalinvention
Randomevents
Marketresearch
Trendfollowing
! SERENDIPITY !
Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84.
Collaborative Environments
Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”.
High Low
Low
High
Valu
e of
inno
vatio
n BREAKTHROUGH
AVERAGE
INSIGNIFICANT
Alignment of team members’ disciplines
Diversity & Breakthrough
Collaborative Environments
OBSTACLES:• Legal• Economical• Temporal
Collaborative Environments
Management of collaboration and contractsIPR issues and revenues sharing
Pay per solution Collaborative environment High effectiveness and efficiency (time and cost reduction)
Collaborative Crowdsourcing
Voluntary, not business orientedDifficulties in fair revenues sharing
Collaborative environmentUser centred innovationOpen Innovation
Voluntary, not business orientedDevelopment timeMany methods limited to software
Collaborative environmentIPR is tracked and managedOpen Source
One win, all the others loseLoss of internal and external resources
Tremendous cost reduction Pay per solutionCrowdsourcing
Know how outsourcedDissatisfaction of external workers
Reduction of costsAccess to new expertisesOutsourcing
Higher cost, lower efficiencyDifficult to achieve breakthrough ideas
Internal know howEmployees rewarded and loyalStandard approach
DrawbacksAdvantagesType
Comparison of different approaches to innovation
CollaborationH
Shorter development timesParticipants growth
Multidisciplinarityh
Different points of viewBreakthrough ideas
MeritocracyH
Participants motivationFoster ideas exchange
Why IPR is crucial?
CollaborationH
Shorter development timesParticipants growth
Multidisciplinarityh
Different points of viewBreakthrough ideas
MeritocracyH
Participants motivationFoster ideas exchange
IPR
Why IPR is crucial?
Why IPR is crucial?
• Protect people
• Increase collaboration and exchanges
• Protect enterprises
• Knowledge management
• Patent analysis
• Team selection
• Development of new creativity methods
• ....
A good IPR tracking system should be…
• Able to properly weight each participant’s contribution(not just record and track but also compare and value)
• Perceived as objective (hence as human independent as possible)
• Perceived as transparent (public parameters, agreed or accepted protocols)
Why IPR is crucial?
An example of IPR importance
Legal aspects
Actors
• Company’s employee (his activity is in design or R&D)
• Company’s employee (his activity is NOT in design or R&D)
• Full time researcher
• Researcher with temporary job
• Professional man
Issues
• Privacy
• Confidentiality
• Competition
• EU and national laws
• Intellectual aspects
• Economical aspects
The professional is entitled to a retribution pro quota from the commissioning subjectProfessional man
He can work as external professional man (at least in Italy) in his free timeResearcher with temporary job
1) The researcher is authorized to offer his professional services outside the institution. He keeps all moral and economical rights.
2) The problem solving falls within institutional research activities. Institution is entitled to a quota (usually around 30%) of revenues.
3) The study is commissioned and financed by a private enterprise. Economical rights are subject to the contract stipulated.
Full time researcher
The worker is entitled to a fair compensation (according to invention relevance, connection with ordinary duties, firm’s role) if its invention is patented by the company (enterprise invention).
Company’s employee (his activity is NOT in design or R&D)
Inventive activity is part of the worker’s contractual duties, the company obtains all economical rights on the invention produced (invention of service)
Company’s employee (his activity is in design or R&D)
Economical aspects of the IPRType
Legal aspects
The Hidden Opportunities
Why is Pisa famous all over the world?....
For a mistake! A mistake that has become the town's greatest resource.
Anything else unique?
A concentration of talented people, a creative potential that the economy of the region is not able to value and it is often wasted in unsatisfactory jobs.
Just another mistake or a goldmine to be harnessed?
Core Services
• PROBLEM SOLVING
• PRODUCTS DEVELOPMENT
• NEW IDEAS
• METHODS & TOOLS PatCruncher.lnk
gym equipment, camper, textile, robotics, biomedical, constructions, automotive
wiimote tracking, 3d images, non-newtonian fluids, smart materials, piezoelectric actuators
OneIdeaxDay
IPR tracking, FA techniques to support brainstorming sessions
Collaborative Problem Solving
• Individual Talent (often unused)
• Great Expertize
• Large Numbers
• Wide Range of Expertize
• Framework, methods, tools
• Tracking of Intellectual Property Rights (trust & fair remuneration)
• Reward, motivation, self-entrepreneurship
• Multidisciplinarity is winning
• Collaboration & Meritocracy strenghten each other
Leaning Lab
How to solve the IPR problem
PatCruncher.lnk
Web engine
Text
AuthorPost nSurrogated
Text
Indexer
Parser
Search
Knowledge Base
SurrogatedText
AuthorPost m
RSS fromthe forum
Ranking results
Semantic rules and KB to disambiguate, synonyms, add information
““Clean Clean dirtnessdirtness””??
A test case
The session
From the forum to a
RSS
Disambiguationof terms with
multiple meanings
Parsing+Tagging+Measuring software applications
IPR tracking
Users
Statement of the problem
Time
Consolle
Solution
Time scale
IPR tracking
Relationships amongcontributions
IPR tracking
Users’statistics
Relationshipswith previouscontributions
Intensity of the relationship
Relationshipswith previouscontributions
Followingcontributionsbelonging to
#14
IPR tracking
• IPR protected (+collaboration & meritocracy)
• Collaborative Problem Solving is versatile
• Group management
• Stakeholders are people, anyone, anywhere.
• Users / partners: SMEs, Large Enterprises, Istitutions, other Living Labs
Key Issues
R. ApredaG. FantoniP. ValleriM. ManentiA. Bonaccorsi
University of Pisa
Via Bonanno Pisano 25b56125 Pisa
email:[email protected]@[email protected] [email protected]@gmail.com
R. ApredaG. FantoniP. ValleriM. ManentiA. Bonaccorsi
University of Pisa
Via Bonanno Pisano 25b56125 Pisa
email:[email protected]@[email protected] [email protected]@gmail.comhttp://www.leaninglab.org
Contacts
http://www.unipi.it