ipsos survey

Ipsos SurveyA study of the Business Section of the

Your Europe Portal.

1

Table of Content

1. Objectives & Methodology of the Survey

2. Audience & Archetypal User

3. Topics: Existing & New

4. Sectors of Interest

5. Countries & Languages of choice

6. Awareness, Relevance and Use of the Portal

7. Information Channels & Modalities

8. Conclusions

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3

Objectives

Contact 1800 companies in the 27 EU Member

States

Create a potential user/audience profile

Find out concrete fields of interests

Understand communication behaviour

Assess the current awareness of the portal.


4

Methodology

Kompas Database + Online Access Panel

Cati To web Approach

15215 Contacted

5918 Recruited

2181 Connected


5

Audience Average 42,4 years old

66% Men >< 34% Women

Company size: Very Small 37%, Small 28%, Medium

21%, Large 14%

In Country side: 73%

Near a border: 80%

Already carrying out business abroad: 59%

Sectors: Services 51%, Industry 28%, Trade 21%

NMS10M:63% W:37%

EU15 M:69% W:31%


Archetypal User

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42,4 years old Man

From Small Company

Established in the countryside

Near a border

Already carrying out business

abroad

In Services Sector

?

NMS10:Age: 40,46

EU15: Age: 43,74


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Existing Topics Not very clear for many respondents.

Ranking of existing topics:

Access to Finance: 68% (NMS10: 67,17% - EU15:

61,67%)

Start a Business: 54% (NMS10: 38,92% - EU15: 58,73%)

Market information: 50% (NMS10: 59,83% - EU15:

50,47%)

Funding / Bank Loans: 45%

Buy a Business: 45%


8

New Proposed Topics

Business Collaboration:

84%

Labour Market: 82%

Information for Cross-

border service providers:

78%

Training and Education

for businesses: 75%

Suggested

Topics Taxation

Comparisons Between

Countries

Business Collaboration

Recruitment

Import / Export

Business Collaboration

NMS10: 94,58%

EU15: 78,73%


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Cross Border Services(Concrete information about how the so called

Services Directive will be implemented by

December 2009)

1. One-stop-shop and online services for

completing all formalities in each EU

Country: 75%

2. Personal advice/Contact information

for cross border services: 74%

One-stopShop

NMS10:77%EU15: 75%

PersonalAdvice

NMS10:78%EU15: 72%

4. Sectors of Interest

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Most Important Sectors

Wholesale and retail trade: 37%

Transport, Storage and logistics: 27%

Tourism and wellness: 22%

Informatics technologies: 21%

Business Consulting: 20%

Other Sectors: 17%

Wholesale

NMS10: 50,25%

EU15: 35,20%

Transport

NMS10: 26%

EU15: 28,67%

Tourism

NMS10: 17,17%

EU15: 20,87%


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Countries of choice for doing business abroad

EU15 Countries:

Germany 38%, France 29%, Italy 27%, Spain & UK

26%.

Neighbouring Country (examples):

Belgium with Luxembourg, Netherland, France

Denmark with Germany, Sweden

Czech Republic with Hungary, Slovakia

Latvia with Sweden, Estonia, Lithuania


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Languages of choice for doing business abroad

English: 72% are happy to use English (Followed by

37% German)

National Language: Many respondents chose their

own language.

Neighbouring Country Language: Hungary chose

Romanian, Bulgaria opted for Greek and vice

versa, Portugal and Italy chose Spanish etc...

6. Awareness, Relevance and Use of the Portal

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Relevance of Portal

Important: 64%

Practical: 41%

Not practical: 32%

Don’t know: 27%

Awareness & Use of the Portal

Aware: 7% - User: 2% - Non-User: 93%

Cross Border info is:

Exists & easy to find:

17%

Exists but hard to find:

62%

Info not available: 21%


14

Looking for information

Google: 59%

Chamber of Commerce: 38%

Country Embassy Abroad: 27%

European Business Networks: 26%

EU Brochures, Leaflets, publications, Poster: 24%

Go directly to EUROPA: 19%

Go directly to Your Europe – Business: 11%


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Receiving Information

Email: 73%

Postal Mail: 23%

Seminar, Events: 19%

Website Widgets: 17%

Don’t Know: 10%

Other: 2%

8. Conclusions

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Profile: Young male business professionals working in the

Services sector, established near a border, with most

probably experience in cross border activities.

Existing Topics: Relevant but not always clear

Higher interest in Access to Finance, Starting a

Business, Market Information, Taxation.

8. Conclusions

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New Topics: High Interest in: Business collaboration and Labour

market.

Services Directive: One-stop-shops and public online

services and Personal advice/contact information.

Suggestions: Taxation, Comparisons Between

Countries, Business Collaboration, Recruitment,

Import / Export.

Sectors: High interest in: Wholesale and retail trade, Transport,

Storage and logistics, Tourism and wellness (and

other...).

8. Conclusions

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Countries: EU15 countries (Especially Germany)

Neighbouring country

Languages: National Language

English

Language of a neighbouring country

8. Conclusions

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Portal Awareness, relevance and Use: Relevant but low awareness and use

Not always practical

On the whole, information is judged as hard to find

Information Channels and Modalities: Internet (Google, Email, Widgets etc...)

Chambers of Commerce

EU Publications and brochures.

Frequency for receiving information monthly to

weekly.

Thank you.

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ipsos survey

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