• Gingerbread (Android 2.3)• Honeycomb (Android 3.0)• Ice Cream Sandwich (Android 4.0)• Jelly Bean (Android 4.1)• KitKat (Android 4.4)• Lolipop (Android 5.0) • Google Play Store (Android Market)

• Estimated $550 million revenue (2008-2011)

• Estimated $10 per handset• Google Mobile Ad Revenue: $16.27

billion• Google Play Store Ads (2015)

• Founded in 2003 • Written in C, C++, Java (UI)• Intended to rival Windows Mobile• Google acquired in 2005• OHA (Open Handset Alliance) formed

in 2007• T-Mobile G1 (2008)• Google Nexus Series (2010)

• Android 5.0 • Google’s Material Design• Revamped Lock Screen

• Widgets

• Competitors within Android

• Android v. iOS

• Buy!• Android market share – 76.6%• China - 80.4%• Android competition