iquii workshop mobile marketing
DESCRIPTION
Il 23 aprile 2014 abbiamo inaugurato il nostro percorso di workshop gratuiti con il primo appuntamento dedicato al mobile marketing. Questo è stato il focus delle due ore di incontro durante le quali abbiamo introdotto questo tema parlando di ecosistema delle app e mercato dei device mobili, aspetti tecnici legati alla scelta dei framework di sviluppo, e best practices per la promozione delle app negli store.TRANSCRIPT
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MOBILEWorkshop Mobile Marketing
Fabio Lalli CEO IQUII
!
23 Aprile 2014 Fabio CIOTOLI CTO IQUII
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1990
WELCOME
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IQUII HQThe Place for Positive thinkers
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COSA STIAMO OSSERVANDO
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La specializzazione dei network
LE PIATTAFORMA SOCIAL SARANNO SEMPRE PIU’
VERTICALI E SPECIALIZZATE
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Real Time
LE AZIENDE INIZIERANNO AD UTILIZZARE I DATI IN
REAL TIME
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Digitalizzazione del retail
L’ESPERIENZA DELLO SHOPPING ONLINE EVOLVERA’ ANCORA MA L’ESPERIENZA DEL FISICO
ANDRA’ AUMENTANDO, LEGANDO ONLINE E OFFLINE
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La morte dell’anonimità
SIAMO NEL PERIODO POST-SNOWDEN. LE AZIENDE POTRANNO INIZIARE AD
UTILIZZARE MEGLIO I DATI DEI GRANDI STREAM
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HARDWARE + DATA
IL MONDO FISICO SEMPRE PIU’ INTEGRATO CON GRANDI MOLI DI DATI, PERMETTERA’
UNA ESPERIENZA D’USO PERSONALIZZATA E LA TECNOLOGIA SARA’ IN GRADO DI
DECIDERE PER L’UTENTE
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Gli artigiani digitali
LE NUOVE PIATTAFORME STANNO CREANDO NUOVE FORME
PROFESSIONALI: LE AZIENDE DOVRANNO UTILIZZARE AL MEGLIO I
NUOVI ARTGIANI DIGITALI
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Da clienti a community
NON SI GESTIRA’ PIU’ LA RELAZIONE CON UN CLIENTE, MA CON UNA COMMUNITY. PERDERE LA FORZA DELLA PARTECIPAZIONE SARA’ MOTIVO DI PERDITA DI COMPETITIVITA’
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I ritorno dei grandi media
LE NUOVE FORME DI TECNOLOGIA VERRANNO INTEGRATE NEI MEDIA TRADIZIONALI.
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#OPENIQUII8 WORKSHOP nel 2014
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#OPENIQUII8 WORKSHOP nel 201423.04.2014 MOBILE
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UN Po’ di NUMERI
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Fonte: Distimo (2014)
694,8&770,8&
114,6&
215,7&
122&
18,3&
1342,5&
660,9&
383,5&
169,1&
58&0,3&
0&
200&
400&
600&
800&
1000&
1200&
1400&
1600&
Smartphone& Feature&phone& Tablet& Notebook& Basic&phone& Netbook&
2012& 2013&
crescita del mobile 2012/2013
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Fonte: IDC (nov. 2013)
45,80%'52,80%'
1%'
61,90%'
36%'
2,10%'
0,00%'
10,00%'
20,00%'
30,00%'
40,00%'
50,00%'
60,00%'
70,00%'
Android' iOS' Microso9'
2012' 2013'
Android'62%'
iOS'36%'
Microso1'2%'
2013%
QUote mercato OS Mobile 2012/2013
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30,30%%
19,10%%
4%% 3,80%% 3,20%%
39,60%%
31%%
15,60%%
4,80%% 4,80%% 4,50%%
39,30%%
0,00%%
5,00%%
10,00%%
15,00%%
20,00%%
25,00%%
30,00%%
35,00%%
40,00%%
45,00%%
Samsung% Apple% Huawei% LG% Lenovo% Altri%
2012% 2013%
QUOTE mercato produttori dispositivi 2012/2013
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Ma i numeri sono in continua crescita
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E PER ESSER AL PASSO CON IL MERCATO, ABBIAMO BISOGNO DI UN APPROCCIO GIUSTO
Sviluppo
Promozione
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SVILUPPO
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Framework vs nativo
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1990RIUSABILITA’
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Un esempio
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PRomozione
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Sei disposto a pagare o no?
#Download
#Download
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BLOGASOVIRALITA’
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BLOGASOViralita’
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ASOBLOG
VIRALITA’
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VIRALITA’
BLOGASO
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TIPS & TRICKS
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RATING
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KEYWORDS
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CASE HISTORY
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Tweegram
TWEEGRAM
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WOWLIKES
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WOWLIKES
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1990NON SOLO APP
WEARABLENFCRFID
BEACON
Connected cars, homePAYMENTS
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Prossimi eventi
23 Aprile – Mobile Marketing // Fabio Lalli – Fabio Ciotoli
22 Maggio – Social Media Marketing Tommaso Sorchiotti – Simone Cinelli 19 Giugno – Mobile Development // Fabio Ciotoli – Mario De Santis 10 Luglio – Wearable // Fabio Lalli – Alessandro Prunesti 18 Settembre – Social Media Monitoring // Lorenzo Sfienti – Simone Cinelli 16 Ottobre – Personal and Executive branding // Tommaso Sorchiotti – Alessandro Prunesti !20 Novembre – Gamification // Fabio Lalli – Alessandro Prunesti 11 Dicembre – Innovazione // Fabio Lalli
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