ird social media summit: social media for social good

26
Social Media for Social Change Eric Rardin, Director of Nonprofit Services, Care2.

Upload: international-relief-and-development

Post on 18-Nov-2014

1.577 views

Category:

Education


1 download

DESCRIPTION

presentation by Eric Rardin, Care2

TRANSCRIPT

Page 1: IRD Social Media Summit: Social Media for Social Good

Social Media for Social ChangeEric Rardin, Director of Nonprofit Services, Care2.

Page 2: IRD Social Media Summit: Social Media for Social Good

2

Page 3: IRD Social Media Summit: Social Media for Social Good

3

Page 4: IRD Social Media Summit: Social Media for Social Good

4

Page 5: IRD Social Media Summit: Social Media for Social Good

5

Page 6: IRD Social Media Summit: Social Media for Social Good

6

Page 7: IRD Social Media Summit: Social Media for Social Good

7

Page 8: IRD Social Media Summit: Social Media for Social Good

8

Page 9: IRD Social Media Summit: Social Media for Social Good

9

Timeline: Month 1

• Sept 21: Dan and his partner Terry post a video

• Sept 22: Celebs begin to make their own videos

• Oct 8: Initial website launched with the help of BSD; first official grassroots fundraiser in DC attracts 500 people

• Oct 18: Dan Savage holds conversation with 500 Rutgers students

• Oct 19: Secretary of State Hillary Clinton and Google videos

• Oct 20: 10 million YouTube video views; website 2.0 launched

• Oct 21: President Obama posts his video; 100,000 supporters

Page 10: IRD Social Media Summit: Social Media for Social Good
Page 11: IRD Social Media Summit: Social Media for Social Good

11

SAVAGE KE$HA CLINTON SILVERMAN COLFER GUNN LAMBERT GRIFFIN VILSACK GOOGLE CAMERON QUINTO OBAMA USC JACKSON ROBERTS SOLIS

BACON PEREZ BIEBER GAP O’MALLEY FACEBOOK BERRY ADLER BROTHERS&SISTERS MERKLEY GALLUDET DNC FRONTRUNNERS BROWN

WICKED BIDEN UPENN McCAIN PRINCETON THOMAS TAKINGBACKSUNDAY FIREWORK FINLAND KERMIT ORMAN BURNS WILLIAM&MARY SEBELIUS

HEWITT TRUMKA PIXAR CHO LINKINPARK HENRY MODERNFAMILY ROBINSON ACLU CANADA WILKOS KROEHS URIE THOMAS PELOSI WONG

GUARDAGNINO BROADWAY WHITESIDE CAZWELL HILTON

Success: Key Videos

Page 12: IRD Social Media Summit: Social Media for Social Good

12

Page 13: IRD Social Media Summit: Social Media for Social Good

13

Page 14: IRD Social Media Summit: Social Media for Social Good

14

Success: Online & Offline

In fifty days:• Enlisted over 200,000 supporters who have made over 7,500 videos

that have been watched over 25 million times

• Raised over $100,000 from 3,000 grassroots donations

• Impacted legislation in NJ, TX and kicked out a bigoted Arkansas school board member

• Recruited the support of countless politicians, celebrities and companies, but most importantly our straight allies next door

• Half of sign ups to www.itgetsbetter.org identify as “straight”

Page 15: IRD Social Media Summit: Social Media for Social Good

15

Care2 and IRD

Page 16: IRD Social Media Summit: Social Media for Social Good

16

IRD Outreach 2010

Snapshot – 12/10/10 and three weeks to go…

Page 17: IRD Social Media Summit: Social Media for Social Good

17

Overview of Impact in ~3 weeks!

• Overall brand impressions: ~30 Million

• Clicks to IRD.org programs: ~14,000

• Promo banners click-through rate: 0.1% (~2x industry standard)

• Petition signatures: 51,608 & counting

• Supporters signed up to IRD: 33,600 +

• Click to fight Cholera clicks: 52,000 +

Lots more to come before 12/31…

Page 18: IRD Social Media Summit: Social Media for Social Good

18

Page 19: IRD Social Media Summit: Social Media for Social Good

19

Page 20: IRD Social Media Summit: Social Media for Social Good

20

Page 21: IRD Social Media Summit: Social Media for Social Good

21

Page 22: IRD Social Media Summit: Social Media for Social Good

22

Page 23: IRD Social Media Summit: Social Media for Social Good

23

Page 24: IRD Social Media Summit: Social Media for Social Good

24

Page 25: IRD Social Media Summit: Social Media for Social Good

PHOTO GOES HERE

25

The Possibilities

• Social media offers huge opportunitiesfor promoting causes

• Amazing results are too often the result of terrible tragedy

• Prepare for the crisis moment by investing in infrastructure, list growth, branding, and building communities

• Find the people who will be your citizen marketers and give them opportunities to help you grow your base on social networks

Page 26: IRD Social Media Summit: Social Media for Social Good

PHOTO GOES HERE

26

Social Media Limits

Social media is great for• Branding

• Relationships

• Crisis response if you have the audience

But you have to work harder for • Fundraising outside of a crisis

• Bringing people to your site and capturing contacts/donor leads

• Deeper engagement beyond the “like”