Overview of Social Media Policies and Their RoleMike Krempasky, EVP, Edelman Digital Public Affairs

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SOCIAL MEDIA POLICY

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Really? Another policy?

• Social media has fundamentally changed the communications landscape.

• These changes provide real opportunity – and real pitfalls.

• "Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach

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It Protects You

dooce

   [doos] verb, dooced

–verb (used with object) 1.to fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers.

Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of www.dooce.com is fired from her graphic design job.

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It Protects the Organization’s Reputation

2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums.

After significant reputational harm, Whole Foods moves to restrict all employee communications online.

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It Can Protect Much More Than the Organization’s Reputation

65 years ago: the famous challenge of information security

2010: a new challenge of information security

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The Benefits of a Social Media Policy Go Beyond the Defensive

• Guidance drives participation

• Participation drives connection

• Connection drives relationship

• Relationship drives partnership

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Introducing the DRAFT IRD Social Media Policy

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Guiding Principles

Transparency

• The keystone for approaching social media.

• Identify yourself, be clear about your motivation.

The Personal vs. the Professional

• In social media, that line is often artificial and demands caution.

• What you do in your personal capacity can reflect on the organization.

• Be clear when you’re speaking as IRD and when you’re not…

• …but remember that others can hear you quite differently.

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Guiding Principles

Social Media as an IRD employee

• Proprietary or confidential information is NOT appropriate for social media.

• Like IRD, online communities are global and diverse with a range of opinions and beliefs.

• You have resources available: the Communications Department & IRD’s hotline.

• Safety first–of our programs and coworkers.

Good Social Media Citizenship

• Respect not only laws, but generally accepted best practices online.

• Give credit where credit is due.

• The Internet never forgets.

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Guiding Principles

The Landscape Has Changed…But Good Behavior Has Not.

• The Internet can bring a great sense of freedom, to be sure. But everything you know about good conduct, respectful interactions with colleagues, coworkers and partners is just as important online as off.

• In short: the employee conduct guidelines still apply.5