iris ny #undertheinfluence with tomorrow lab
TRANSCRIPT
![Page 1: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/1.jpg)
1 1 Confidential © 2015
![Page 2: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/2.jpg)
Pepin Gelardi Ted Ullrich@PEPINTODAY @TEDULLRICH
![Page 3: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/3.jpg)
We Use Science & Design to Invent Revolutionary Hardware Products for Our Clients
Tomorrow Lab office in Midtown, Manhattan
@TOMORROWLABNYC
![Page 4: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/4.jpg)
VENTURE-BACKED HARDWARE STARTUPSCORPORATE INNOVATION GROUPS
ADVERTISING AGENCIES
We work with
Source: Flickr user nosha
![Page 5: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/5.jpg)
Prototype Test RefineInsight Generation & Need FindingService Design & Product InventionBrand Strategy & PromiseProduct NamingLogo & Brand Asset DesignFirst Moment of Truth & Packaging DesignProduct Definition & Story ArcProduct Feature StrategyBrainstorming Product ConceptsExperience Scenario Videos
Scientific Fundamentals Review & Expert OutreachUser Interviews & ResearchProblem Definition & Research StrategyOpen Source & Proprietary ResearchCompetitive & Analogous Product TeardownsTechnology Design, Development & TestingTechnology Evolution StrategyMarket Opportunity & Product PlacementIntellectual Property Review
Product ArchitectureIndustrial DesignErgonomics & Human FactorsMechanical EngineeringElectrical EngineeringUI/UXApp Software WireframingFirmware DevelopmentWorks-like PrototypesLooks-like Prototypes
Core Capabilities
![Page 6: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/6.jpg)
Core Services
Product DevelopmentPhases 1, 2, 34-6 Months
Product DiscoveryPhase 0
6-8 Weeks
![Page 7: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/7.jpg)
Ninja Bottle prototype for Ninja Blocks
Product Discovery
Phase 0
6-8 Weeks
![Page 8: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/8.jpg)
First production run of the AdhereTech connected pill bottle.
Product Development
Phases 1, 2, 3, 4
4-6 Months + Manufacturing
![Page 9: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/9.jpg)
Accomplish a technical feat and wrap it in a desirable product novelty
fantasy,infeasible
PRACTICAL,INCREDIBLE
boundless,undesirable
PRODUCTS ofTHE FUTURE
STATUSQUO
design
science
![Page 10: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/10.jpg)
AdhereTech pill bottle
![Page 11: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/11.jpg)
Our process is a continual cycle of prototyping
![Page 12: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/12.jpg)
Creating a Campaign with Products
![Page 13: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/13.jpg)
Creating a Campaign with Products
Marketing& Product Development
![Page 14: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/14.jpg)
Creating a Campaign with Products
Marketing& Product Development
Aligning success metrics
![Page 15: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/15.jpg)
Creating a Campaign with Products
Marketing& Product Development
Aligning success metrics
Managing timeline expectations
![Page 16: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/16.jpg)
Typical Manufacturing TimelineJanuary June October
10+ months
4 Weeks
4 Weeks 12 weeks
3 Weeks 2 Weeks
2 Weeks 2 Weeks
1-2 Weeks 2-3 Weeks 4 Weeks 4 Weeks
~9 Weeks
~8 Weeks
~5 Weeks ~4 Weeks ~4 Weeks
~12 Weeks
SOURCING
PRE-TOOLING
POST-TOOLING PRODUCTION SHIPPING
TOOLING
Vendor Sourcing & Communication
Mold Drawings
T1 Review Tx Change & Review
Drawing Approval
Order Molds
Factory Quotes Supplier Selection
![Page 17: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/17.jpg)
Going beyond the Stunt
![Page 18: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/18.jpg)
Going beyond the StuntLow-volume, high impact prototypes for Influencers
Bonsai Prototypes
![Page 19: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/19.jpg)
Going beyond the StuntLow-volume, high impact prototypes for Influencers
Social give-aways at hosted events
Bonsai Prototypes Ninja Bottle
![Page 20: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/20.jpg)
Going beyond the StuntLow-volume, high impact prototypes for Influencers
Social give-aways at hosted events
Designing a product with useful life after the event
Bonsai Prototypes HammerheadNinja Bottle
![Page 21: iris NY #UnderTheInfluence with Tomorrow Lab](https://reader031.vdocument.in/reader031/viewer/2022020410/5899a56d1a28ab30688b60ed/html5/thumbnails/21.jpg)
tomorrow-lab.com@tomorrowlabnyc