Irish Cellular Industry Association

17th June 2009

Confederation House | 84/86 Lower Baggot Street | Dublin 2 | Ireland

www.icia.iewww.tif.ie

Progress Update

Each operator will outline theprogress they have made since the lastmeeting on 12th November 2008These include:– New products and services (e.g. BlockIT, Kidsafe)– Numerous consultations with the leading local

and world experts on child protection (e.g. Dr Minton author of ‘Cyber Bullying: The Irish Experience’ )

– Financial support and sponsorship for iniatives such as ISPCC’s Childline online and Rehab’s “Heads Up” service

Confidential

O2 Block It

• New service from O2 to help combat bullying on mobile phones

• Allows O2 customers to block unwanted text, picture and video messages from other mobile phone numbers

• Free of charge

• Can block messages sent from any Irish mobile network

• Works on any mobile handset

Confidential

O2 Block It

• Easy to use

• To set up service text BLOCK IT START to 50216

• To block a number text BLOCK and the mobile phone number to 50216, this will stop all text, picture and video messages coming from this number

• To unblock text UNBLOCK and the mobile phone number

• To get a list of blocked numbers text BLOCK IT LIST to 50216

Confidential

Firefly Phone in O2 Stores

• O2 has also introduced the Firefly phone into range of devices

• Designed from parent’s point of view

• Protected by a parent assigned PIN which allows parents to enter up to 22 trusted numbers including speed-dial for ‘Mum’ and ‘Dad’

• Screening option ensures that children only receive calls from contacts in their phonebook

• No texting or internet access capability on Firefly phone

Confidential

PR and Marketing

• Block It and Firefly announced to Media and stakeholders including Government, Children’s Charities, Parents Groups, Teachers Unions, Anti-Bullying Centre, Office of Internet Safety and Internet Advisory Board etc

• Working with National Centre for Technology in Education to promote Block It to schools

• Using O2 marketing channels to promote Block It such as Information leaflet in store, Balance on Screen message, blogs, a dedicated section on Block It on www.o2.ie, various online channels including social networking sites like Bebo, and information in O2 customer magazines

• National and regional PR campaign

Confidentiality level on slide master

Version number on slide master

Dealing With Bullying - Issues

• Vodafone has consulted widely with the leading local and world experts on child protection and has developed its plan based on this advice

• In particular, Vodafone has consulted Dr Stephen Minton who is one of the foremost authorities on cyber bullying and author of ‘Cyber Bullying: The Irish Experience’ and ‘Dealing With Bullying In Schools: A Training Manual for Teachers, Parents and Other Professionals’.

• From research we can see that parental controls on personal messages are suitable only for very young children. Children of 13+ are fiercely defensive of their privacy.

• Bullying incidents work cross-platform, in the real world and in the virtual world. Texts are only a symptom. Solutions should be broader than simply technical.

• We can see from internet filtering that users find work-arounds. The ability to control usage of internet/phones increasingly problematic – technical solutions are limited in the absence of a wider awareness programme.

Confidentiality level on slide master

Version number on slide master

Vodafone’s Criteria for Anti-Bullying Measures

• They must work and be easy to use• They should not usurp the role of parents or be regarded as oppressive by

teens• They must be provided free to users – should not require the expense of a

new handset.• They should primarily be aimed at helping older children – teens – most at risk

from serious bullying• They must be appropriate for both parents and children and preferably involve

parent and child jointly setting up controls• They must not create an opportunity for further bullying• They should be available on as wide a range of handsets as possible• They should not undermine the usefulness of mobile phones • Should form part of a credible policy on child protection and be adaptable for

future developments• Preferably, they should be able to evolve and help inform more sophisticated

solutions

Confidentiality level on slide master

Version number on slide master

Vodafone’s Anti-Bullying Plans – A Multi-Layered Approach• Early school year - launch a simple, configurable blocking tool (for children

and parents)• Provider is an innovative Irish company - the first generation of a response to

bullying• Work across wide handset range & not be apparent to the casual eye• Crucial - simultaneous anti-bullying action plans for children, parents and

schools. • Innovative research project into anti-bullying strategies scientifically guided

by Dr Minton supported by Vodafone.• Work with industry and institutions to provide an advice resource for

teachers, TeachToday. • Followed by family website for all Vodafone users - provide support & advice

for those caring for children.• The Vodafone Foundation has provided €50,000 to the ISPCC’s Childline

Childline online - dealing with teens and bullying launched by Minister for Children Barry Andrews.

PRESENTATION NAMEPRESENTATION NAME

Progress since last meeting - External

• Meteor has continued to engage with experts in the bullying arena:– Barnardos– Anti-Bullying Centre, Trinity College Dublin– National Centre for Technology in Education (NCTE)

• Meteor has continued to engage with solution providers:– Language algorithms– SIM based applications– Handset based applications– Network based applications

PRESENTATION NAMEPRESENTATION NAME

Progress since last meeting - Internal

• Set of minimum criteria regarding our requirements was agreed• Budgetary approval was secured from the Senior Management Team• A “Request for Tender” is now to be published

• Running parallel to this process we took the decision to continue our sponsorship of Rehab’s “Heads Up” service. The service is free to all users of all mobile networks and provides support on a range of teen issues

3 KidSafe

3 KidSafe 3 is first & only operator in Europe with a robust

solution

From July 2009 - available for FREE nationally

Proactively protecting children and parents Barnados, Minister for Children Barry Andrews,

ISPCC, Irish Primary Principals networks EU Framework for Safer Mobile Use by Younger

Teenagers

Parents can manage their children’s mobile phone use - Who and how

Enabling safe and secure communication with trusted friends and family – Approved Contacts

Giving consumers i.e. parents a choice

Voice calls in/out

SMS/ MMS in/out

Protection controlled using mobile phone menuBluetooth communications/ Camera / Browser controls

Parent alerts and reporting – blocked calls / sms

The Solution - What Kidsafe does

BACK

Benefits to parents and childrenParents

Peace of mind, helps prevent bullying Only approved phone numbers can call or text Enables parents to protect their children Easy to use & manage FREE

Child “I can always contact Mum and Dad” Avoids the stigma of using a ‘kiddy’ phone Easy & quick to add new friends Trusted communications

Confederation House | 84/86 Lower Baggot Street | Dublin 2 | Ireland

www.icia.iewww.tif.ie

Thank you