more you try to sell, less you will really sellIrony of selling

Learnings based on my very recent encounter with variety of salespeople while shopping for

auto & auto insurance

most important, a seller with an immediate intent to sell...most often fails to sell.

Salespeople unkowningly shout out that they don’t care about you nor your requirements. Their whole intention is to close the deal as soon as possible.

< g o o d t o u n l e a r n t h e d e f i n i t i o n of selling - act to sell something>

< g o o d t o u n l e a r n t h e d e f i n i t i o n of selling - act to sell something>

It is a requirement for every salesperson

Extensive product knowledge is not a skill.

Untimely automated greetings

(emails) to acknowledge product

inquiry reflects (non)commitment.

Investment in listening to what customer is looking for always delivers

hefty ROI

Consistency in communication leads to authenticity...

An authentic salesperson is anytime more

believable & more effective

seller

A smile may not cost anything, but the value it may derive could be priceless.

Shopping isn’t easy,

reassurance of making the

right choice may act as a

trigger for purchase