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Irresistible Proposition HOW TO AMPLIFY, MAXIMIZE MAKING YOUR PROPOSITIONS IRRESISTIBLE

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Irresistible Proposition. HOW TO AMPLIFY, MAXIMIZE MAKING YOUR PROPOSITIONS IRRESISTIBLE. 4 Questions Your Prospect has Comprised . Question 1: What are you trying to sell me? Question 2: How much? Question 3: Why should I believe you? Question 4: What's in it for me?. - PowerPoint PPT Presentation

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L.I.F.E. COACHING SYSTEMS AUTHORIZED DEALER OPPORTUNITY

Irresistible PropositionHOW TO AMPLIFY, MAXIMIZE MAKING YOURPROPOSITIONS IRRESISTIBLE

4 Questions Your Prospect has Comprised Question 1: What are you trying to sell me?Question 2: How much?Question 3: Why should I believe you?Question 4: What's in it for me?

What it is

An irresistible Proposition is an effective marketing concept. You stack on benefit after benefit and bonus after bonus until the buyer cries uncle!" and has to give in to the overwhelming evidence provided! An Irresistible Proposition Is Not a Statement of Fact but a Statement of Value.You have been in business for 20 years, so what, no one cares, not really- Irresistible Proposition IsntThe Irresistible Proposition Will Not Be A Statement of Bragging RightsSo, you're the biggest sporting goods store in Vermont? Again, no one really cares, and even if they do, it's not enough to get them to buy now!The Irresistible Proposition Is Not just a Benefit The Irresistible Proposition Is Not just a U.S.P.Shoot, no one can even agree on what that it means!

3 PARTS OF AN IRRESISTIBLE PROPOSITIONThe Irresistible Proposition is composed of three elements:A High R.O.I. PropositionA L.I.F.E. StoneBelievability

The High R.O.I. PropositionRemember the core FUNDAMENTALS of business are to make and finalize propositions! A high R.O.I. is fundamental, but too many businesses and entrepreneurs today are straying from this basic principle. R.O.I. means "Return on InvestmentEvery purchase is essentially an investment.

What's a L.I.F.E. Stone?It's a statement that addresses as many of the following points as possible: Heres what we are selling. Here's how much it will cost. Heres what's in for you. Heres why you should trust us. No matter what, your Touchstone must say: Heres a great proposition - Here's a deal for you so great that youd be a fool to pass it up!

CLARITYDon't make your customer try to interpret what you're sayingThey won't bother. Go right to their minds with a crisp message that leaves nothing to the imagination.

SIMPLICITYPeople have enough complexity in their lives. They're not looking for more, particularly from someone trying to sell them something. Your L.I.F.E. Stone should be a simple statement that is easily understandable.

BREVITYAren't you usually in a hurry? So is your customer. Respect that and keep it short. Really short. We're talking a single crisp eyeful here at most.

IMMEDIACYYour LIFE Stone cuts right to the chase. You're no longer selling yourself or your commodity. You're simply laying out the facts and letting the customers see the value for themselves. If your proposition is strong enough, you don't need to pitch it.

Dominos PizzaGreat L.I.F.E stones in History

The L.I.F.E. Stone had three of the four important concepts beautifully.Here's what we're selling-fast pizza.Here's what's in it for you-pizza immediately when youre hungry, or a free pizza.Here's why you should trust us-if we don't keep our promise, you've got a free dinner.Was there a high ROI Proposition? No. Because, in the beginning, Domino's wasn't propositioning a great pizza for a fair price. It was fast, but it wasn't a great return on investment for the customer seeking a good-tasting pizza.The L.I.F.E. Stone lit the fuse, but it took a high ROI proposition (a better pizza for a good price) to keep the flames blazing over the long run.

The L.I.F.E. Stone -"Pizza hot and fresh to your door in 30 minutes . . . or less . . . or it's free One of the best ever created!It doesn't say anything about the quality of the pizza. And, in the company's early days, that was just as well.Columbia HouseGreat L.I.F.E. stones in History

TIP: Persistent marketing is good marketing. If you see an ad appear again and again over time, by the sheer economics of it, it is most likely very effective marketing. Poor marketing doesn't last long, because the money earned from it will dry up and the campaign cannot be sustained.

The L.I.F.E. Stone-"10 CDs for 1 Cent"- is a great one. So good, in fact, that a variation of it has been used by numerous CD and book clubs for many years, and is still used today.