irs 2011-q3-largest-newspaper-group
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Dainik Bhaskar Group
India’s Largest Newspaper GroupCovering 13 States, which account for48% of India’s Land Area
32% of Indian GDP40% of Market Potential (MPV) &41% of India’s Urban Population
Trusted by 1.92 Cr readers everyday In 4 Languages with 64 Editions Reaches 1.30 Cr Urban readers
Sources: Indicus Analytics Market Skyline of India 2010 / indiastat.com / RK Swamy BBDO Guide to Market Planning 2008 / IRS 2011 Q3
The Top 5 Newspaper GroupsDainik Bhaskar Group
Dainik Jagran Group
The Times of India Group
HT Media Group
Malayala Manorama Group
Publication AIR Publication AIR Publication AIR Publication AIR Publication AIR
Dainik Bhaskar 14876 Dainik
Jagran 16458 The Times of India 7467 Hindustan 12033 Malayala
Manorama 9912
Divya Bhaskar 3627 I Next 655 The Economic
Times (Eng) 812 Hindustan Times 3733
Saurashtra Samachar 255 Midday
(Eng) 380 Maharashtra Times 1217 Mint 253
Business Bhaskar 68 Midday
(Guj) 147 Navbharat Times 2581
DNA* 47 Inquilab 145 Vijay Karnataka 3487
DB Star 272 Mumbai Mirror 760
Dainik Prabhat Kiran
63 Ahmedabad Mirror 53
Bangalore Mirror 169
Total 19208 Total 17785 Total 16546 Total 16019 Total 9912
Source: IRS 11 Q3 AIR figs (000’s)
* Does not include figs of DNA Mumbai, Pune & Bangalore
Dainik Bhaskar GroupDainik Bhaskar GroupIndia’s Largest Newspaper GroupIndia’s Largest Newspaper Group
Dainik Bhaskar Group
Dainik Jagran Group
TOI Group HT Media
Group Malayala Manorama
192178
165160
99
AIR
Source: IRS 11 Q3 AIR figs (lacs)
8%16%
20%
94%
DB group’s readership delivery
8% more than DJ group16% more than TOI group20% more than HT group94% more than MM group
Dainik Bhaskaris India’s No.1 Urban Newspaper since IRS 10Q3
Dainik Bhaskar
Dainik Jagran
The Times of India
Hindustan Daily Thanthi
9649
8748
7278
5870
4452
All India Urban Readership (000)Urban Readership (000)
Source : IRS 2011 Q3
Urban India
MADHYA PRADESH
MADHYA PRADESHState-Level Readership
Almost 1.6L more
Readers than 5 other newspapers put
together, across
Madhya Pradesh!!
AIR Figs 000’s IRS 2011 Q3
1 5
Greater than
0
500
1000
1500
2000
2500
3000
3500
4000
Dainik Bhaskar 5 Other NP's
Dainik Bhask
ar
Navbharat
Dainik Jagran
Raj Express
Patrika
Nai Duniya
38813724
10% more SEC AB Reach than 5 other
newspapers put together!!
DB reach compared to AIR Gross Reach of 5 other newspapers
Source: IRS 2011 Q3Figs 000s
Madhya Pradesh DB ND PAT RE DJ NB
U+R 3,881 1,213 1,430 508 429 144Urban 3,041 933 1,299 360 300 86SEC AB 1,515 459 572 165 156 28
1 5
Greater than
MADHYA PRADESHState-Level Readership
SEC A reach of Dainik Bhaskar compared to any other newspaper
64% more reach in Bhopal74% more reach in Indore147% more reach in Gwalior
MADHYA PRADESH CITIES
DB PatDB
LeadDB Pat
DB Lead
DB PatDB
Lead
373 283 32% 438 249 76% 166 131 27%
SEC A 118 72 64% SEC A 134 77 74% SEC A 42 17 147%
Bhopal Indore Gwalior
Source: IRS 2011 Q3Figs 000s
MADHYA PRADESHSole Readership
Source: IRS 2011 Q3Figs 000s
DAINIK BHASKAR Overall Readership
Sole Readership
% Sole Readership
Madhya Pradesh 3881 2503 64%
Urban 3041 1919 63%
Bhopal 373 241 65%
Indore 438 221 50%
Gwalior 166 106 64%
25L people read only Dainik Bhaskar
CHATTISGARH
CHATTISGARHTraditional Leadership
Source: IRS 2011 Q3Figs 000s
Dainik Bhaskar
Hari Bhumi Navbharat
1067 933 745
Urban 589 567 312
Rural 478 366 433
Durg-Bhilainagar 153 110 65
Raipur 124 89 70
Chhattisgarh
CHATTISGARHSole Readership
Source: IRS 2011 Q3Figs 000s
DAINIK BHASKAR Overall Readership
Sole Readership
% Sole Readership
Chhattisgarh 1067 606 57%
Urban 589 388 66%
Durg-Bhilainagar 153 123 80%
Raipur 124 71 57%
A high sole readership of Dainik Bhaskar
RAJASTHAN
RAJASTHANOverall Readership
DB RP
6434 6796
Urban 3580 3180
Rural 2854 3616
Jaipur 1050 746
Rajasthan
THE URBAN
LEADER
Source: IRS 2011 Q3
Figs 000s
RAJASTHAN56% Urban Readership
Dainik Bhaskar Urban readership
Offering exactly what Advertisers want
Figs 000s
Source: IRS 2011 Q3
Urban Rajasthan
Any Hindi Daily
Dainik Bhaskar
Rajasthan Patrika
Ave Issue Readership
5,658 3,580 3,180
400Lead in Readership Figures
13%
The only newspaper in Rajasthan to have a 10 Lakh+ reader-base in a city
Source: IRS 11 Q3 AIR figs (000’s)
Dainik Bhaskar-Jaipur
A 40%
lead!!0200400600800
10001200
Dainik Bhaskar Rajasthan Patrika
1050
746
RAJASTHAN24% more reach in the top 4 cities
Dainik Bhaskar
3.3L+ additional readers in
Top 4 Cities of the State
Top 4 Urban CentresDainik
BhaskarRajasthan
Patrika
Jaipur 1,050 746
Jodhpur 270 267
Kota 269 241
Bikaner 142 143
All 4 Cities 1,731 1,397
Lead in Readership Figures
334
Figs 000s
Source: IRS 2011 Q3
RAJASTHANSole Readership
Source: IRS 2011 Q3Figs 000s
DAINIK BHASKAR Overall Readership
Sole Readership
% Sole Readership
Rajasthan 6434 3758 58%
Urban 3580 2208 62%
Jaipur 1050 731 70%
Jodhpur 270 136 50%
Kota 269 167 62%
Bikaner 142 97 68%
HARYANA
Source: IRS 11 Q3AIR figs (000’s)
HARYANAContinuing leadership for over a decade since Day 1
A 36% leadover
nearest competitor
0200400600800
100012001400
Dainik Bhaskar
Punjab Kesari
Dainik Jagran
The Tribune
1271
936 910
129
Source: IRS 11 Q3
AIR figs (000’s)
HARYANAExcluding Faridabad & Gurgaon
A 38% leadover
nearest competitor
0200400600800
100012001400
Dainik Bhaskar
Punjab Kesari
Dainik Jagran
The Tribune
1225
888728
127
HARYANASole Readership
Source: IRS 2011 Q3Figs 000s
DAINIK BHASKAR Overall Readership
Sole Readership
% Sole Readership
Haryana 1271 949 75%
Haryana Excl Faridabad/Gurgaon
1225 911 74%
Three-fourth of our readers, read only Dainik Bhaskar
PUNJAB
Source: IRS 11 Q3AIR figs (000’s)
PUNJABThe No.2 Newspaper within 4 years
0
200
400
600
800
1000
Punjab Kesari
Dainik Bhaskar
Dainik Jagran
955814
699
The unprecedented growth of Dainik Bhaskar-Punjab
08R1 11Q3 08R1 11Q3
Dainik Bhaskar 565 814 249 483 687 204
Dainik Jagran 989 699 -290 861 586 -275
Punjab Kesari 1153 955 -198 888 766 -122
08R1 11Q3 08R1 11Q3 08R1 11Q3
Dainik Bhaskar 150 150 0 106 156 50 5 143 138
Dainik Jagran 158 107 -51 101 64 -37 235 143 -92
Punjab Kesari 92 72 -20 95 111 16 202 151 -51
Punjab State Punjab (Urban)
Amritsar Jalandhar Ludhiana
Source: IRS
AIR figs (000’s)
The Urban Focus of Dainik Bhaskar-Punjab
PUNJABDainik
BhaskarPunjab Kesari
Dainik Jagran
The Tribune
State 814 955 699 314
3 Top Cities 449 334 314 91
R/o Punjab 365 621 385 223
Source: IRS 11 Q3
AIR figs (000’s)
Jalandhar + Amritsar + Ludhiana
Source: IRS 11 Q3
AIR figs (000’s)
PUNJABFocused Urban Reach
A 34% leadover
nearest competitor
Dainik Bhaskar
Punjab Kesari Dainik Jagran
449
334314
PUNJABSole Readership
Source: IRS 2011 Q3Figs 000s
DAINIK BHASKAR Overall Readership
Sole Readership
% Sole Readership
Punjab 814 701 86%
Urban 687 584 85%
Amritsar 150 132 88%
Jalandhar 156 125 80%
Ludhiana 143 119 83%
More than 80% Sole Readershi
p in Punjab!!
CHANDIGARH
Source: IRS 11 Q3AIR figs (000’s)
CHANDIGARH BHASKARContinuing to be the City’s Local Hero
Dainik Bhaskar
The Tribune
Hindustan Times
Amar Ujala
Punjab Kesari
Dainik Jagran
161
98 89 85
23 18
CHANDIGARHSole Readership
Source: IRS 2011 Q3Figs 000s
DAINIK BHASKAR Overall Readership
Sole Readership
% Sole Readership
Chandigarh 161 85 53%
THE TRIBUNE Overall Readership
Sole Readership
% Sole Readership
Chandigarh 98 32 33%
Figs 000s
CPH : Chandigarh Punjab Haryana
Source: IRS 2011, Q3
CPH 46% more SEC A readers in one of India’s most affluent regions!
Dainik Bhaskar
Punjab Kesari
Dainik Jagran
CPH Total 2245 1914 1628
SEC A 397 271 241
SEC B 500 416 381
SEC AB 897 687 622
GUJARAT
DIVYA BHASKARThe Urban Newspaper for an Urban State
GUJARAT Divya Bhaskar*Gujarat
SamacharSandesh
State 3846 4450 3206
Top 6 Cities 2236 2226 1382
Urban 2870 3253 2020
Rural 975 1197 1186
*Includes Saurashtra Samachar
Figs 000’s
Source: IRS 2011 Q3
The power of Divya Bhaskar
*Includes Saurashtra Samachar
Average Issue Readership
Divya Bhaskar*
Gujarat Samachar Sandesh
Ahmedabad 1129 873 489Surat 477 576 394Vadodara 288 325 261Rajkot 191 235 171Jamnagar 49 105 51Bhavnagar 102 111 17
All 6 Cities 2236 2225 1383
Source: IRS 2011 Q3
Figs 000’s
Divya Bhaskar
Gujarat Samachar
Sandesh
58% 50% 43%
Proportion of Readers in the Top 6 Cities of Gujarat
Source: IRS 2011 Q3
30 L readers (79% of our readers)
read only Divya Bhaskar
22L readers of Divya Bhaskar in Urban Gujarat do not read any other Gujarati newspaper.
17L readers of Divya Bhaskar in the top-6 Cities do not read any other Gujarati newspaper.
Gujarat U+R 3,047
Gujarat Urban 2,209
Top 6 Cities 1,720
Gujarat SEC AB 1,005
Sole Divya Bhaskar Readers
Divya Bhaskar or Saurashtra Samachar readers who do not read any other Gujarati
newspaper
Source: IRS 2011 Q3
Figs 000s
India’s Largest Newspaper Group
DAINIK BHASKAR GROUP
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