is a chief content officer right for your organization?
TRANSCRIPT
First in a three-part series
IS A CHIEF CONTENT OFFICER RIGHT FOR YOUR ORGANIZATION?
MARKET RHYTHM .COM
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Creating, organizing, and distributing engaging content is now a strategic imperative for leading organizations. In recognition of this ascent of content as a strategic corporate asset, several companies have created the new role of Chief Content Officer to help provide vision, coordination, and leadership over their company’s entire content domain.
OVERVIEW
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WHAT DOES A CHIEF CONTENT OFFICER [CCO] DO?
CHIEF CONTENT OFFICER
INSIGHTS
STRATEGY
EXECUTION
GOVERNANCE
MANAGEMENT
PERFORMANCE
LEADERSHIP
RESULTS
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TOP 3 BENEFITS CHIEF CONTENT OFFICERS DELIVER TO COMPANIES
• Accountability & Ownership
• Vision & Leadership
• Communication & Coordination
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ACCOUNTABILITY
When an organization creates the role of CCO, they are demonstrating to the organization that it’s important and will be supported across the company. This visible communication stresses that everyone in the organization, despite HR job descriptions, is now accountable for content.
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OWNERSHIP
Ownership should not imply that any and all content must be authored, edited, or policed by the CCO themselves or their team, but rather that ownership establishes common and consistent expectations, usages, roles & responsibilities, and coordination across the entire organization.
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VISION
Establishing and leading content workshops or map days to stimulate idea generation across disciplines or groups is a valuable leadership action for a CCO. This also allows the CCO to express the vision for the brand’s voice in order to facilitate understanding and alignment company-wide.
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LEADERSHIP
Clarity of objectives, direction, approach and actions are the primary characteristics of an inspiring CCO.
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COMMUNICATION
Having a CCO has the benefit of being able to commun i ca t e s t a tu s , c ha l l enges , and achievements to the executive team. The CCO’s position within the organization allows for fast decision making during strategic initiatives so that content can quickly support and align to new directions.
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COORDINATION
A CCO leads the development, distribution, and measurement of engaging customer content. They set the tone and vision for what great content looks like inside your company. They lead the process of developing and mapping out the content needs of the organization. A CCO brings it all together to show ROI.
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SUMMARY
• Content Marketing is an imperative
• A CCO is the role that leads it
• Top 3 reasons for a CCO
• Accountability & Ownership
• Vision & Leadership
• Communication & Coordination
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NEXT STEPS
• Read complete blog post @ marketrhythm.com/cco/
• Evaluate the need for a CCO
• Identify the attributes needed in a CCO
• Recruit and hire a CCO
