is “fake news” the new news? - bemidji state university · 2015. 5. 8. · is “fake news”...
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Is “Fake News” the New News?
The Effect of “The Daily Show” on Media and Political Knowledge
Heather Avenson
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Reasons to Study
“Indecision” campaign coverage National Annenberg Election Survey Presidential Candidates
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“It’s [The Daily Show] a great way of reaching younger audiences who don’t watch traditional news shows. When you’re meeting with voters, you’ve got to keep them amused as a way of keeping them interested” – John McCain
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Some Praise for “The Daily Show”• Peabody Awards: 2000 and 2004 for “Indecision” Campaign Coverage• TV Critics Association Award: 2003 for “Outstanding Achievement in News and Information”• Exposure to TDS increases attentiveness of people who normally don’t watch the news
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And Some Criticism for “The Daily Show”
• While Presidential candidates may benefit while appearing on TDS, relentless skewering may do more harm than good• TDS breeds cynicism• Inflated sense of political knowledge
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What does it all mean?
Are people who watch either The Daily Show and/or Colbert Report more politically knowledgeable than those who do not?
Do people who watch these programs also get their news from other sources?
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Out of 62 students:
35 watch CNN 29 watch NBC 22 watch MSNBC 21 watch FOX News 20 watch ABC 18 watch CBS 12 watch CNBC 6 watch “other” (most often BBC)
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Out of 62 students:
19 use social networking sites as a source for news
35 read newspapers 35 listen to news radio
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Out of 72 students:
38 watch CNN 32 watch FOX News 31 watch NBC 23 watch MSNBC 22 watch ABC 20 watch CBS 13 watch CNBC 5 watch other (most often BBC)
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Out of 72 students:
26 use social networking sites as a source of news
36 read newspapers 42 listen to news radio
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Focus Group
Male, liberal, regular voters Don’t necessarily have prior knowledge “The Daily Show” and “Colbert Report” are
“good at pointing out flaws”
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Periodicals
The Economist Foreign Affairs Newsweek Utne Reader
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Other Programs
“NBC Nightly News” “The Rachel Maddow Show” “Countdown with Keith Olbermann” “The Newshour with Jim Lehrer”
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Conclusion
Results somewhat inconclusive Does suggest that “The Daily Show” and
“Colbert Report” viewers are more informed